世界500強(qiáng)CEO訪談 第17期:惠普馬克赫德 技術(shù)環(huán)境至關(guān)重要(2)

Reporter: Tell us about the new data warehousing and CRM products and solutions we can expect to see coming from Teradata Division in the near future.

記者：告訴我們?cè)诓痪玫膶恚覀兛梢云诖赥eradata部門看到有關(guān)于新的數(shù)據(jù)庫(kù)存和客戶管理的產(chǎn)品和解決方案。

Hurd: This spring we have a number of promising enhancements and additions to our solutions. In March we announced the availability of Teradata CRM Version 4.0. This product integrates NCR’s Relationship Optimizer product line with the analytics and campaign management products of Ceres, a company NCR acquired in April 2000. This new CRM product suite takes full advantage of the valuable customer information in a company’s data warehouse, presenting marketers with analysis, action, evaluation and learning from within one tool. In early April we launched the newest version of Teradata E-Business Analytics, which enhances BroadVision’s suite of E-business applications. This product will allow businesses to tap into the information they gather from click stream analysis and transactions to provide personalized offers online.Also in April we announced Teradata Warehouse 6.1, which includes our new Teradata Miner data mining software. This release provides additional capabilities for businesses to develop active data warehouses. Active data warehousing is a new trend in decision support; it involves making the insights from the data warehouse available in real time to thousands of users.

赫德：今年春天，我們對(duì)方案進(jìn)行了很多提高和補(bǔ)充。3月份我們宣布了Teradata客戶管理第4版的可行性，這個(gè)產(chǎn)品將NCR的關(guān)系優(yōu)化器生產(chǎn)線和解析學(xué)以及Ceres的競(jìng)爭(zhēng)管理產(chǎn)品結(jié)合起來，其中Ceres是NCR在2000年4 月收購(gòu)的一個(gè)公司。這個(gè)新的客戶管理產(chǎn)品的開發(fā)人員充分利用了數(shù)據(jù)庫(kù)存寶貴的客戶信息，向市場(chǎng)上的商人們展示出了集分析、行動(dòng)、估價(jià)和學(xué)習(xí)于一身的產(chǎn)品。4月初，我們推出了Teradata最新版本，提高了宏道的電子商務(wù)套件的商業(yè)應(yīng)用性。該產(chǎn)品將允許企業(yè)打入他們的資料，從點(diǎn)擊流分析和交易的集合中，提供個(gè)性化在線服務(wù)。同樣在4月份，我們宣布推出Teradata數(shù)據(jù)倉(cāng)庫(kù)6.1，其中包括我們的新Teradata的礦工數(shù)據(jù)挖掘軟件。此版本為企業(yè)提供額外的功能，即發(fā)展動(dòng)態(tài)數(shù)據(jù)倉(cāng)庫(kù)。動(dòng)態(tài)數(shù)據(jù)倉(cāng)庫(kù)反映了支持決策的新趨勢(shì)，它涉及到將對(duì)數(shù)據(jù)倉(cāng)庫(kù)的深刻見解實(shí)時(shí)提供給數(shù)千名用戶。

Reporter: Tell us more about active data warehousing.

記者：請(qǐng)跟我們說一下有關(guān)動(dòng)態(tài)數(shù)據(jù)庫(kù)存的問題。

Hurd: Active data warehousing is our vision for the future of decision support. We see a trend in data warehousing away from using these systems just to generate reports for top management. The future of data warehousing involves not only using the system for strategic decision-making but putting the company’s data in the hands of front line employees, allowing them to make quick and informed decisions. To accomplish this, companies require a data warehouse that can load data quickly and handle thousands of complex queries coming from thousands of users. Today we are helping customers implement data warehouses with these characteristics.

赫德：動(dòng)態(tài)數(shù)據(jù)倉(cāng)庫(kù)，是我們對(duì)決策支持的未來的憧憬。我們看到數(shù)據(jù)倉(cāng)庫(kù)的趨勢(shì)是避免使用這些系統(tǒng)，只是為了生成最高管理層報(bào)告。未來的數(shù)據(jù)倉(cāng)庫(kù)不僅涉及利用系統(tǒng)進(jìn)行戰(zhàn)略決策，還有將該公司的資料提供給一線員工，能讓他們作出迅速和明智的決定。為實(shí)現(xiàn)這一目標(biāo)，公司需要一個(gè)數(shù)據(jù)倉(cāng)庫(kù)，能夠快速加載數(shù)據(jù)，解決來自上千用戶的數(shù)以千計(jì)的復(fù)雜問題?，F(xiàn)在我們正在幫助顧客執(zhí)行有這些特色的數(shù)據(jù)倉(cāng)庫(kù)。