美國文化脫口秀 第294期:美國人愛買哪些名牌?

雖然中國人愛買名牌，但美國卻還是全球第一大奢侈品市場。今天，我們就看看美國人喜歡哪些名牌?他們的名牌消費觀和我們有什么不同。

關鍵詞：

Name brands: 名牌

Luxury brands: 奢侈品牌

Luxury products/luxury goods: 奢侈品

Are Americans as into luxury brands as the Chinese? 美國人也像中國人一樣迷名牌嗎?

原來美國還是全球No.1的奢侈品市場

Statistics released by Bain & Co. show that America is still the world's largest luxury market: 貝恩咨詢的統(tǒng)計數(shù)據(jù)顯示美國仍然是全球最大的奢侈品市場I thought China had overtaken America as the world's largest luxury market: 我還以為中國已經(jīng)超過美國成為全球最大的奢侈品市場The stats include luxury cars, jewelry and fashion: 數(shù)據(jù)包括汽車、珠寶和時尚Accessories: 配件、配飾

Clothing: 服飾

The data also includes tourists who buy luxury products when they travel to the US: 數(shù)據(jù)也包括海外游客在美國的奢侈品消費“名牌”英語怎么說?

Name brands: 名牌, 有名，但不一定貴

Luxury brands: 名牌、奢侈品

Designer label: 設計師品牌，大牌 (Chanel, Gucci, Prada這些一線品牌都算designer label)“愛買名牌”英語怎么說?

Someone is very into/obsessed with luxury brandsSomeone is very label-conscious

*Label就是品牌的意思，label-consicous就是很注重品牌、喜歡大牌的東西*美國人愛買哪些名牌?

中國人存錢買名牌 vs 美國有錢人才買名牌

The pursuit of luxury: 對奢侈品的追求

Many Chinese see luxury brands as something aspirational: 很多中國人追名牌，因為把名牌看做一種地位、身份的象征Some would save in order to buy a luxury product: 很多人會存錢買名牌While in the US, not as many do. Most people who buy luxury brands are wealthy: 而美國人不太一樣，不太會存錢買名牌。通常奢侈品的消費者本身就是有錢人Living from pay check to pay check: 月光族中國年輕人愛買名牌 vs 美國中老年買名牌

Many Chinese start buying luxury goods at a young age: 很多中國人很年輕就開始買名牌Luxury product consumers are much older in America since they earn higher incomes: 但美國人通常年紀比較大才買名牌，因為有足夠收入支撐Baby boomers are a key luxury segment in America as they have more disposable income: 比如，美國嬰兒潮一代(50-60歲)是奢侈品消費主力人群，因為他們可支配收入比較高美國人不只買個名牌包，要買就要全身協(xié)調

When you see an American carrying a $5000 handbag, they are often wearing a pair of $1000 shoes: 通常，用很貴牌子包包的美國人也會穿很貴的鞋子It's a complete look from head to toe: 是從頭到腳完整一身的名牌打扮You don't really see someone carrying an expensive bag but wearing cheap clothes and shoes: 不太看到背很貴的包，但穿便宜衣服和鞋的人Most middle-class Americans don't think about buying luxury goods: 大部分美國中產(chǎn)階級覺得自己和奢侈品沒什么關系，不會特別去追中國富二代開豪車 vs 美國退休老大爺開豪車

Luxury cars: 豪車

Many young Chinese with rich parents drive luxury cars: 在中國，很多富二代開豪車When you see a car like BMW X5 in America, often it's a grey-haired retiree behind the wheels: 在美國，很多豪車，比如寶馬X5, 開的都是退休的、滿頭銀發(fā)的老爺爺Many well-to-do American retirees are willing to spend money on expensive cars:很多經(jīng)濟狀況不錯的美國老人退休后愿意花錢買豪車，享受生活“輕奢”英語怎么說?

Accessible luxury 或 affordable luxury都可以美國的輕奢品牌好多啊，如Coach, Michael Kors, Kate Spade, Tory Burch......

Accessible: 容易得到的

Affordable: 負擔得起的

美國人去哪兒買名牌?

下面這3家，是美國最高端的名牌百貨店。

奢侈品除了自己的獨立專賣店，也會在Barneys, Bergdorf Goodman或Saksfifthavenue里開設專柜。這些店匯集各大奢侈品牌的化妝品、包包、鞋子、服飾。