蘋果：數(shù)字表冠的野心

蘋果：數(shù)字表冠的野心

Apple Watch，是庫克接替喬布斯之后推出的首款全新類型產(chǎn)品，這款萬眾期待的智能手表又一次展現(xiàn)了蘋果的野心：革新可穿戴設備，進軍時尚業(yè)，引領消費行為......

測試中可能遇到的詞匯和知識：

unveiling 揭幕式[,?n've?l??]

reveal 透露[r??vi:l]

Yerba Buena centrer 芳草地藝術中心

virtual|['v??tj??l] 虛擬的

compatible 兼容的[k?m'p?t?b(?)l]

Apple spotlights apps to woo Watch buyers（437words）

by Tim Bradshaw,March 9,2015

Apple is turning to partners' applications to persuade consumers to pay between $349 and $17,000 for its new Watch,as it launched its first new category of device since Tim Cook succeeded Steve Jobs as chief executive.

Monday's unveiling of the highest profile wearable device to date focused on messaging,health and telling the time even as Mr Cook previewed third-party apps that will let users be more productive,unlock doors and view photos.

“Apple brings a whole new personal dimension in timekeeping that's never been done before,” Mr Cook,who first revealed the Watch in September,told an audience of hundreds of reporters,partners and Apple employees at the Yerba Buena centre in San Francisco.

“It's a revolutionary new way to communicate with others and it's a comprehensive fitness companion,” he said. “There will be some great third party apps……When you unleash that creativity it's incredible.”

The Watch will have a battery life of 18 hours,Mr Cook said,and incorporate the Apple Pay mobile payments system and Siri,Apple's virtual assistant. It will go on sale in nine countries from Australia to the US on April 24.

Under the design leadership of Sir Jonathan Ive,Apple has wooed the fashion industry with a stylish array of finishes and bands Mr Cook called “absolutely fabulous”,with pricing running from $349 for the Sport version to $10,000-$17,000 for the Edition,which features a gold case.

In a nod to both fashion and fitness,Mr Cook shared the stage with Christy Turlington Burns,model,marathon runner and founder of Every Mother Counts,a maternal health organisation,who features in marketing for the Watch.

However,some tech analysts have questioned whether its compact colour touchscreen and novel “digital crown” controller can win over those consumers who have not been tempted to buy existing smartwatches from the likes of Samsung,Motorola or Pebble.

Wall Street forecasts for the device's unit sales in its first full year on the market range between 20m and 30m.

Only owners with iPhones launched since 2012 — estimated to be more than 300m people — will find their smartphone is compatible with the Watch when it goes on sale next month.

Alongside the health-tracking,messaging,payment and timekeeping functions Apple has created as tent pole features for its smartwatch,Mr Cook introduced apps from social networks such as Facebook,Instagram,WeChat and Twitter,sports scores from ESPN and Major League Baseball and transport services such as car-hailing app Uber and American Airlines ticketing.

Advocates for the Watch say that it can reduce the estimated 150 times a day that smartphone owners check their mobile devices.