今天各個行業(yè)不斷加入“機器人同事”,不少白領擔心自己飯碗不保。而在個人金融問題上,摻雜著太多現實社會中的復雜情況和情感,或許這個崗位的你,暫時不用擔心位置被取代?
測試中可能遇到的詞匯和知識:
venture capital風險投資
allure誘惑;吸引[??l??(r)]
lucrative賺錢的;合算的['lu?kr?t?v]
onus義務;負擔['??n?s]
enduring持久的;能忍受的[?n'd???r??; en-]
portfolio證券投資組合[p??t'f??l???]
column專欄;圓柱['k?l?m]
quantitative定量的;量的['kw?nt?,t?t?v; -,te?t?v]
scenario情節(jié);劇本[s?'nɑ?r???]
By Jason Butler
Barely a week goes by these days without a new online or app-based investment service being launched. Many millions of pounds of venture capital money has flowed into these start-up businesses,based on the allure of lucrative,percentage-based fees for providing investment management.
Typically,these new digital investment firms offer a slick website or app with pretty and engaging graphics. After answering some simple questions,the customer is shown a range of potential investment outcomes,and then“guided”to an investment strategy before being invited to sign up to the firm’s investment service.
The site or app is generally free to use,but the main attraction is that services are cheaper than those provided by most traditional wealth managers,stockbrokers and financial advisers: the total cost for most digital investment services is in the region of 1 per cent a year,compared with between 1.4 to 2.2 per cent a year for traditional advice firms.
Most of these new digital investment providers do not provide personal advice,because this would make the sales process too complicated,few people would persevere to the end and it would represent a higher risk for the provider. Instead,they provide“guidance”,which puts the onus on the customer to make the right investment choice,with much less protection than offered by a full advice service.
It makes sense,therefore,to compare these digital guidance services with other non-advised options. Vanguard,for example,offers a range of risk graded index investment portfolios through its LifeStrategy range at an all-in charge of 0.24 per cent a year.
A typical investor with taxable,Isa and pension accounts,using a low-cost investment platform,such as that operated by Alliance Trust,would bring the total cost to no more than 0.3 per cent a year — or less for portfolios above £500,000. Indeed this is how I invest my family’s portfolio.
As well as not really being low cost,digital investment providers are not set up to diagnose and address the real financial problems most people have — and are therefore unlikely to deliver enduring value.
A digital investment website has the sole aim of selling the company’s investment portfolio services and in that respect they are like a man with a hammer,who sees every problem as a nail. Yet putting capital into an investment portfolio isn’t always the right answer: debt reduction,building a cash reserve,making lifetime financial gifts or investing in a business may be more appropriate.
Aside from financial organisation(which I tackled in my last column) the most important financial task many people need doing for them is“l(fā)ifestyle financial planning”. This is not something well-suited to a digital service. It entails identifying and articulating certain aspects of the kind of life you want,taking into account your attitude to money,psychological biases and personal circumstances. It also involves the quantitative aspect of how to make your money last your lifetime under various“what if”scenarios,using financial planning software and sensible underlying assumptions.
Doing it well requires a good deal of personal information,effective financial scenario modelling and a tax strategy. Although technology can streamline elements of this service,the emotional,coaching and collaborative aspects,together with the complexity of the tax system,mean it does need the input of a human adviser.
As I’ve said before,many people would benefit from lifestyle financial planning advice,which is charged on a fixed annual fee. The problem is that most established financial advice firms have very high costs which they have no incentive to reduce,and have become used to profit margins of between 25-40 per cent a year. They hide behind high,percentage based-charges levied on investment portfolios or charge a fixed fee that is so high it puts off many affluent potential clients.
In my view,the solution is not to spend many millions of pounds creating digital businesses that sell a painting-by-numbers investment solution for the price of a Picasso. Instead what’s needed is to rethink how to deliver a high quality,consistent and personalised lifestyle financial planning service at a fair price.
Good value and effective lifestyle financial planning can be delivered by blending the latest technology with experienced and well-qualified human professionals. It just requires a big vision,long-term commitment and a focus on customers’best interests.
1.Which one is not right about most apps from digital investment firms?
A. it is with pretty and engaging graphics
B. the total cost is cheaper than traditional ones
C. few apps provide personal advice
D. free to use is the main attraction
答案(1)
2.Why these apps can’t deliver enduring value as mentioned?
A. they are not set up to diagnose and address the real financial problems
B. there are much better new apps to take place the old one
C. they are robots in essence
D. it is not really being low cost
答案(2)
3.What is the solo aim of these digital investment firms?
A. to be professional harmers in lifetime
B. to sell their investment portfolio services
C. to address the real financial problems
D. to build a cash reserve
答案(3)
4.Which one of the following is not mentioned as a necessary to do“l(fā)ifestyle financial planning”well?
A. a good deal of personal information
B. advance technology
C. effective financial scenario modelling
D. a tax strategy
答案(4)
(1) 答案:D.free to use is the main attraction
解釋:大多數應用都是免費的,但這不是主要的吸引因素,最主要的是其提供服務的費用比傳統(tǒng)的股票顧問和財務顧問便宜。
(2) 答案:A.they are not set up to diagnose and address the real financial problems
解釋:由于這些數碼顧問被創(chuàng)建之初就不是為了診斷和處理大多數人的金融問題,因此難以產生持續(xù)的價值。
(3) 答案:B.to sell their investment portfolio services
解釋:事實上這些公司的目標就是出售自己的投資組合。
(4) 答案:B.advance technology
解釋:生活方式理財計劃是很多人急需考慮的,做好它需要大量的個人信息,有效的金融場景建模和對復雜稅收策略的了解,這些意味著人類咨詢師不可或缺。