資訊：TikTok測試人工智能搜索功能

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TikTok tests AI-powered search feature
TikTok 測試人工智能搜索功能

TikTok is experimenting with an enhanced search feature, utilising generative AI to provide more comprehensive search results. Dubbed ‘search highlights’, this feature showcases AI-generated snippets at the top of certain search result pages, offering users a glimpse into the full response by clicking through. Initial tests reveal AI-generated responses for queries ranging from recipes to product recommendations, such as ‘best laptops 2024’.
TikTok 正在嘗試增強(qiáng)搜索功能，利用生成式人工智能提供更全面的搜索結(jié)果。該功能被稱為“搜索亮點(diǎn)”，在某些搜索結(jié)果頁面的頂部展示人工智能生成的片段，讓用戶通過點(diǎn)擊即可了解完整的響應(yīng)。初步測試揭示了人工智能生成的查詢響應(yīng)，范圍從食譜到產(chǎn)品推薦，例如“2024 年最佳筆記本電腦”。

Powered by ChatGPT, TikTok’s AI search results aim to surface relevant content based on user queries. However, the feature has limitations, with not all searches yielding AI-generated answers. Some search queries display results generated by ChatGPT alongside a broader ‘search highlights’ feature.
在 ChatGPT 的支持下，TikTok 的人工智能搜索結(jié)果旨在根據(jù)用戶查詢顯示相關(guān)內(nèi)容。然而，該功能有局限性，并非所有搜索都會產(chǎn)生人工智能生成的答案。一些搜索查詢會顯示 ChatGPT 及其更寬泛的“搜索亮點(diǎn)”功能。

The birth of the new search tool, backed by AI, reflects TikTok’s ongoing efforts to enhance its in-app search functionality, aligning with users’ habits, particularly among younger demographics. Recognising TikTok’s role as a search destination for recommendations and information, the platform previously experimented with integrating Google Search results and direct links to external websites like Wikipedia and IMDb. By incorporating AI-driven results prominently, TikTok aims to cater to users’ preferences and further solidify its position as a go-to platform for discovering diverse content.
這款由人工智能支持的新搜索工具的誕生，反映出 TikTok 不斷努力增強(qiáng)其應(yīng)用內(nèi)搜索功能，以符合用戶的習(xí)慣，尤其是年輕人群的習(xí)慣為主。該平臺認(rèn)識到 TikTok 作為推薦和信息搜索的作用，曾嘗試整合 Google 搜索結(jié)果以及直接指向維基百科和 IMDb 等外部網(wǎng)站的鏈接。通過結(jié)合人工智能驅(qū)動，TikTok 旨在迎合用戶的偏好，并進(jìn)一步鞏固其作為發(fā)現(xiàn)多樣化內(nèi)容的首選平臺的地位。