經(jīng)營(yíng)困難 麥當(dāng)勞退出冰島

Iceland edged further towards the margins of the global economy yesterday when McDonald's announced the closure of its three restaurants in the crisis-hit country and said that it had no plans to return.

受危機(jī)重創(chuàng)的冰島進(jìn)一步滑向了全球經(jīng)濟(jì)的邊緣。麥當(dāng)勞(McDonald's)昨日宣布，關(guān)閉在該國(guó)的三家餐廳，并表示沒(méi)有重新開(kāi)張的計(jì)劃。

The move will see Iceland, one of the world's wealthiest nations per capita until the collapse of its banking sector last year, join Albania, Armenia and Bosnia and Herzegovina in a small band of European countries without a McDonald's.

此舉將使冰島加入阿爾巴尼亞、亞美尼亞和波黑的行列，成為少數(shù)幾個(gè)沒(méi)有麥當(dāng)勞的歐洲國(guó)家。而在去年該國(guó)銀行業(yè)崩潰之前，冰島是近年全球人均最富有的國(guó)家之一。

The loss of the Golden Arches highlights the extent of Iceland's economic demise since the pre-crisis boom years when its “Viking Raider” entrepreneurs turned Reykjavik into an international finance centre and launched a buying spree of high-profile European assets.

失去金色M標(biāo)志凸顯出冰島經(jīng)濟(jì)癱瘓的程度。在危機(jī)前的景氣時(shí)期，有“維京掠奪者”之稱的冰島企業(yè)家將雷克雅未克變成了國(guó)際金融中心，并掀起了一股搶購(gòu)引人矚目的歐洲資產(chǎn)的狂潮。

McDonald's blamed the closures on the “very challenging economic climate” and the “unique operational complexity” of doing business in an island nation of just 300,000 people on the edge of the Arctic Circle.

麥當(dāng)勞將關(guān)閉餐廳歸咎于在冰島開(kāi)展業(yè)務(wù)“極具挑戰(zhàn)性的經(jīng)濟(jì)環(huán)境”，以及“獨(dú)特的運(yùn)作復(fù)雜性”。地處北極圈邊緣的冰島，僅有30萬(wàn)人口。

Most ingredients used by McDonald's in Iceland are imported from Germany – leading to a doubling in costs as the krona has collapsed while the euro has strengthened.

麥當(dāng)勞在冰島使用的大部分配料均進(jìn)口自德國(guó)，由于克朗大幅貶值，而歐元逐漸走強(qiáng)，其成本翻了一倍。

Magnus Ogmundsson, managing director of Lyst, the McDonald's franchise holder in Iceland, said that price rises of at least 20 per cent were needed to produce an acceptable profit. That would have pushed the price of a Big Mac burger well above the $5.75 it costs to buy one in Switzerland, home to the world's most expensive McDonald's, according to the Big Mac index.

Lyst公司是麥當(dāng)勞在冰島的特許經(jīng)營(yíng)商，該公司董事總經(jīng)理Magnus Ogmundsson表示，要想獲得可以接受的利潤(rùn)，至少需要漲價(jià)20%。這將使一只巨無(wú)霸漢堡的價(jià)格遠(yuǎn)遠(yuǎn)高于在瑞士的5.75美元——根據(jù)巨無(wú)霸指數(shù)，瑞士的麥當(dāng)勞售價(jià)位居全球之首。