On a grim, rainy Tuesday morning, as New York’scommuting masses rushed from stoops to subwayentrances, a group of shoppers more concernedwith style than with comfort huddled for hoursoutside 151 Wooster Street in SoHo, waiting for the9 a.m. opening of the highly anticipated AlexanderWang sample sale, with some showing up as earlyas 4:45 a.m. Arranged in a loose line over at least ahalf-block, they clutched unruly umbrellas, rapidlycooling coffee from Starbucks and damp cigarettes.Some clinged to friends, a few made use of plasticbags and one savvy consumer brought a car and a partner with whom she repeatedly tradedplaces, grabbing a few minutes of warmth before running back out to her spot. Thesecustomers were the dedicated few, battling the elements in the hope of walking away with acoveted (and deeply discounted) item from the Alexander Wang collection.
在一個(gè)天色陰沉、下著雨的周二早上,當(dāng)紐約的通勤族們從門廊沖進(jìn)地鐵站時(shí),一群為了時(shí)尚不怕冷的購物者在索霍區(qū)伍斯特大街151號外站了好幾個(gè)小時(shí),等候著9點(diǎn)開始的備受期待的王大仁(Alexander Wang)樣品特賣會,有些人早上4點(diǎn)45分就到這里了。三三兩兩的隊(duì)伍至少延伸到半個(gè)街區(qū)之外,他們費(fèi)力地?fù)沃鴤?,拿著很快冷掉的星巴克咖啡和受潮的香煙。有的依偎著朋友,有的用塑料袋防潮,有個(gè)聰明的顧客開了輛車,和同伴輪流排隊(duì)——在車?yán)锱蛶追昼姡倥芑仃?duì)伍中。以下是幾位王大仁的死忠粉,他們頂著惡劣天氣,期望買到一件夢寐以求的(而且打了很大折扣的)東西。
Name: Hayato Watanabe
姓名:渡邊勇人(Hayato Watanabe)
Age: 23
年齡:23
Profession: Paralegal
職業(yè):律師助理
When did you get here? 4:45 a.m.
你是幾點(diǎn)到這里的?4點(diǎn)45分。
Have you gone to other sample sales this season? I would go to more if I saw more that Iliked. The last one I went to was Comme des Garçons, which was more than a year ago.
這一季你去過其他的樣品特賣會嗎?如果看到更多我喜歡的,我會去的。我上次參加的是Comme desGarçons的樣品特賣會,那是一年多以前。
Is there one specific item you want? No because people at the preview pick everything over,so you never know what’s going to be left.
有沒有哪樣?xùn)|西是你特別想買的?沒有,因?yàn)轭A(yù)售時(shí)已經(jīng)被人挑過一遍,所以你不知道還剩下什么。
Do you have a strategy? I’m just going to grab and see what I end up finding.
你想好搶購策略了嗎?我先搶,然后再挑。
Do you have work today? I’m going to work right after this. I work at 10 a.m. I’m going to bereally fast.
你今天要上班嗎?我買完這個(gè)馬上去上班。我10點(diǎn)上班,所以我真要速戰(zhàn)速?zèng)Q。
How are you dealing with the weather? Going to Starbucks. We went into Starbucks and usedthe hand dryers to warm up our socks.
你怎么應(yīng)對這種天氣?去星巴克。我們跑到星巴克,用烘干機(jī)把襪子烘熱。
Name: Joseph Tanner
姓名:約瑟夫·坦納(Joseph Tanner)
Age: 20
年齡:20
Profession: Human resources assistant
職業(yè):人力資源助理
When did you get here? 4:45 a.m.
你是幾點(diǎn)到這里的?4點(diǎn)45分。
Is there one specific item you want? I’m looking to find a new wallet.
有沒有哪樣?xùn)|西是你特別想買的?我想買個(gè)新錢包。
Have you gone to other sample sales this season? This is only my second. I went to one atOak, which was crazy.
這一季你去過其他樣品特賣會嗎?這是我第二次參加特賣會。上次是參加橡樹百貨公司(Oak)的特賣會,那次特別瘋狂。
Do you have work today? I have the day off, so I’m just going to go to sleep.
你今天要上班嗎?我請了一天假,一會兒回去補(bǔ)覺。
How are you dealing with the weather? We’re not. I plastic-wrapped my socks under my shoesbecause I knew my shoes would get wet, but then my feet wouldn’t get wet. But it didn’t reallywork.
你怎么應(yīng)對這種天氣?我們也沒辦法。我在襪子外面裹了塑料袋,因?yàn)槲抑佬訒竦?,我希望腳不要濕。但是好像不怎么管用。
Name: Fang Yang
姓名:楊芳(音譯)
Age: 21
年齡:21
Profession: Student
職業(yè):學(xué)生
When did you get here? 4:50 a.m.
你是幾點(diǎn)到這里的?4點(diǎn)50分。
Why are you out here? Because of how bad the weather is. I thought no one would come. Lastseason, the first girl came at 1:30 a.m. I’m the third person in line.
你為什么會來這里?天氣很糟糕,我以為沒人會來。上一季,排在第一個(gè)的女孩1點(diǎn)半就到了。我今天排在第三個(gè)。
Is there one specific item you want? The Rockie bag.
有沒有哪樣?xùn)|西是你特別想買的?Rockie手袋。
Do you have school today? I don’t have class until 6 p.m. I can go home, take a nap, shower,eat.
你今天要上課嗎?我到下午6點(diǎn)才有課。我可以回家,補(bǔ)個(gè)覺,洗個(gè)澡,吃點(diǎn)東西。
How are you dealing with the weather? Coffee, cookie. It really helps.
你怎么應(yīng)對這種天氣?咖啡、餅干。這些真的有用。
Name: Liz Little
姓名:利茲·利特(Liz Little)
Age: 24
年齡:24
Profession: Dancer
職業(yè):舞蹈演員
When did you get here? I got here at 5:40 a.m.
你是幾點(diǎn)到這里的?5點(diǎn)40分。
Why are you out here? It’ll be worth it if I get the bag that I want or the shoes that I want.
你為什么會來這里?如果能買到我想要的那個(gè)包或那雙鞋,就太值了。
Why Alexander Wang? I love Alexander Wang. The details, the architectural elements, thingsthat are surprising but still understated. It kind of has this cool-girl vibe, that insouciant look.
為什么選擇王大仁?我很喜歡王大仁。喜歡它的細(xì)節(jié)和建筑元素,以及那些令人驚喜卻依然低調(diào)的元素。它有酷女孩的那種漫不經(jīng)心的感覺。
Is there one specific item you want? Bags and shoes. Wang tends to be really boxy and myshape isn’t boxy, it makes it really hard because the clothes don’t lay right on me and I have toget them tailored. You lose weight, you gain weight, but your shoes will still fit. Your bag will stillfit.
有沒有哪樣?xùn)|西是你特別想買的?手袋和鞋子。王的衣服大多又短又寬,我的身材不是那樣的,所以他的衣服我穿上不合適,總得拿去改。但是不管你瘦了還是胖了,鞋子總是合適的。手袋也永遠(yuǎn)合適。
Do you have a strategy? Last year, the way it was lined up, the bags were on one wall, theshoes were in the back and the leather jackets were on the outside. So I’m going to do acircle and then I’m going to go to the middle and see if I can find the black bandeau mesh-topbathing suit from last year. They say you should do that in grocery stores, too: Go around theoutside first because that’s where all the produce is.
你想好搶購策略了嗎?去年,貨物都是一字排開,包在一面墻上,鞋在后面,皮夾克在外面。所以我打算轉(zhuǎn)一圈,然后到中間看看能否找到去年的那款上身有網(wǎng)眼的黑色細(xì)帶泳衣。有人說你在雜貨店也應(yīng)該這樣做:先在外面轉(zhuǎn)一圈,因?yàn)樗械臇|西都擺在那里。
Do you have to work today? I don’t have work until 4 p.m. I might not go because I’m reallytired. I worked until 1 last night. I came home and took a nap and woke up at 4. But I was soexcited because I was Googling the sale online and seeing what I want to buy.
你今天要上班嗎?我下午4點(diǎn)才上班。我可能不會去,因?yàn)檎娴暮芾?。我昨晚工作到凌?點(diǎn),回家睡了會覺,4點(diǎn)就醒來了。但我真的很興奮,我在網(wǎng)上查了特賣信息,看到了我想買的東西。
How are you dealing with the weather? I was thinking that maybe I should have picked up anextra shift at work and bought stuff full price.
你怎么應(yīng)對這種天氣?我想也許我應(yīng)該多加一次班,然后正價(jià)買這些東西。
Name: Cinthya Toledo
姓名:辛西婭·托萊多(Cinthya Toledo)
Age: 27
年齡:27
Profession: Interior designer
職業(yè):室內(nèi)設(shè)計(jì)師
When did you get here? 6 a.m. I woke up at four in the morning. I came from Jersey City, soit’s a bit of a trip.
你是幾點(diǎn)到這里的?6點(diǎn)。我早上4點(diǎn)就醒了。我從澤西城來,所以路有點(diǎn)遠(yuǎn)。
Why are you out here? You’ll get cheaper things here. If you want to spend $300 versus$1,000 for a bag, it’s worth it.
你為什么會來這里?因?yàn)樵谶@兒能買到更便宜的東西。如果你能花300美元買到原價(jià)1000美元的手袋,還是挺值的。
Have you gone to other sample sales this season? I’ve been to quite a lot. Five maybe? I don’teven remember all the names. It’s sad. But this is the way to shop. You get good brands andyou get it for cheaper.
這一季你去過其他樣品特賣會嗎?我去過很多。也許有五個(gè)?我連名字都記不全了。真是可悲。不過這是購物的好辦法。能以較低的價(jià)格買到好品牌。
Is there one specific item you want? The bags, of course. I don’t know which bag yet because Idon’t know what they have to offer, but I think every year when I come to Alexander Wang it’sfor the bags because it’s the one item that sells out.
有沒有哪樣?xùn)|西是你特別想買的?當(dāng)然是手袋。我還不確定能買到哪款,因?yàn)槲也恢肋€剩下什么,但是我每年來亞歷山大·王都是為了手袋,因?yàn)樗强隙〞u光的東西。
Do you have a strategy? Bags, then maybe shoes, then browse for the clothes. On Saturday,they drop the price of clothes even more. I’m coming back. Last year I came back three times. Idon’t play.
你想好搶購策略了嗎?先看包,然后也許看看鞋子,最后瀏覽一下衣服。周六衣服會降價(jià)更多,我到那時(shí)再來。去年我來了三回。我不是開玩笑。
Do you have work today? I have work at 9 a.m., so I’ll be there late. They already know. I’mlike, I’m going to the sample sale at four in the morning. They’re like, all right, I guess you’regoing to be tired all day. I’m like, nope, I’ll probably be really happy. If I get what I want.
你今天要上班嗎?我9點(diǎn)上班,所以我會遲到。他們知道我要來這兒。我跟他們說,我要早上4點(diǎn)起來去樣品特賣會。他們說,好吧,我猜你一整天都會很累。我說,才不呢,我也許會很高興——如果我買到想要的東西的話。
How are you dealing with the weather? I don’t think it’s that bad.
你怎么應(yīng)對這種天氣?我沒想到這么糟糕。
Name: Kenji Nazario
姓名:肯吉·納扎里奧(Kenji Nazario)
Age: 19
年齡:19
Profession: Student
職業(yè):學(xué)生
When did you get here? 7 a.m.
你是幾點(diǎn)到這里的?7點(diǎn)。
Why are you out here? It’s up to 70 percent off. The discount is worth it.
你為什么會來這里?最多打三折。挺值的。
Why Alexander Wang? Everybody loves Alexander Wang.
為什么選擇亞王大仁?誰都喜歡王大仁。
Have you gone to other sample sales this season? Yes. Too many to count.
這一季你去過其他樣品特賣會嗎?是的,太多了,數(shù)不清。
Is there one specific item you want? I want to get a few bags for my friends and my girlfriend,and hopefully I can get some outerwear for myself.
有沒有哪樣?xùn)|西是你特別想買的?我想給朋友們和女朋友買幾個(gè)包,還想給自己買件外套。
How are you dealing with the weather? I have leggings, sweats, stuff I don’t mind gettingdrenched.
你怎么應(yīng)對這種天氣?我穿了綁腿和毛衣,還有不怕淋濕的衣服。
Name: Wei Jien
姓名:衛(wèi)潔(音譯)
Age: 32
年齡:32
Profession: Lighting designer
職業(yè):燈光設(shè)計(jì)師
When did you get here? 6:55 a.m. I don’t live far away. I just rolled out of bed.
你是幾點(diǎn)到這里的?6點(diǎn)55分。我住得離這兒不遠(yuǎn)。起床過來就好了。
Is there one specific item you want? Some shoes and maybe a bag.
有沒有哪樣?xùn)|西是你特別想買的?鞋子,也許再買個(gè)包。
Do you have work today? Yes. I plan to be at work at 10 o’clock.
你今天要上班嗎?是的,我打算10點(diǎn)到公司。
How are you dealing with the weather? It’s not too bad actually. I’m wearing a lot of layers.Could be drier.
你怎么應(yīng)對這種天氣?實(shí)際上不是太糟。我穿了很多層。應(yīng)該不會弄濕。
Name: Irene Lee
姓名:艾琳·李( Irene Lee)
Age: 32
年齡:32
Profession: Packaging designer
職業(yè):包裝設(shè)計(jì)師
When did you get here? 7:30
你是幾點(diǎn)到這里的?7點(diǎn)半。
Why Alexander Wang? It’s really modern, it’s really New Yorker. I’m looking for a black bag,perfect for winter I think. I like the style and the price range is good too.
為什么選擇王大仁?它真的很現(xiàn)代,也很紐約。我想買一個(gè)黑色手袋,我覺得很適合冬天。我喜歡那種風(fēng)格,價(jià)格也合適。
Is there one specific item you want? Bags. I’m looking for the Pelican bag, but anything else, aslong as it’s pretty close to the current season.
有沒有哪樣?xùn)|西是你特別想買的?手袋。我在找那款Pelican手袋,不過其他的也可以,只要非常接近本季潮流。
Do you have a strategy? I didn’t expect this many people, so hopefully the people in front ofme don’t grab three or four bags at a time. But at this point, if I can get any bag, I’ll be lucky.
你想好購物策略了嗎?我沒想到會來這么多人,所以希望排在我前面的人不要一下拿走三四個(gè)手袋。不過現(xiàn)在,不管什么包,只要能買到一個(gè),就夠幸運(yùn)的了。
Do you have work today? I don’t, so that’s good. I’ll have a nice brunch and then just gohome.
你今天要上班嗎?不用,所以還不錯(cuò)。我會好好吃一頓早午餐,然后回家。
How are you dealing with the weather? Freezing, especially my toes because they’re wet.
你怎么應(yīng)對這種天氣?太冷了,特別是我的腳趾頭,都濕了。
Name: Josh Tafoya
姓名:喬希·塔夫亞(Josh Tafoya)
Age: 23
年齡:23
Profession: Freelance designer
職業(yè):設(shè)計(jì)師,自由職業(yè)
When did you get here? 7:10 a.m.
你是幾點(diǎn)到這里的?7點(diǎn)10分。
Why are you out here? I’ve been to one of his other sample sales and it’s pretty good stuff.I’m sure I’ll come in and find a jacket or something.
你為什么會來這里?我去過他的另一個(gè)樣品特賣會,里面有很好的東西。我知道自己肯定會來買件外套什么的。
Is there one specific item you want? I’m looking for a coat.
有沒有哪樣?xùn)|西是你特別想買的?我想買件外套。
Do you have a strategy? Every man for himself.
你想好搶購策略了嗎?自顧自。
How are you dealing with the weather? I’ve been to worse. I did a Jil Sander one once a coupleof years ago and that was freezing. By the end, me and my friend were shaking, hoping it wasalready over. We waited four hours.
你怎么應(yīng)對這種天氣?我遇到過更糟的。幾年前,我去過吉爾·桑達(dá)(Jil Sander)的特賣會,天特別冷。到最后,我和朋友都在打抖,希望趕緊結(jié)束。那次我們等了四個(gè)小時(shí)。
Name: Eduarda Pereira
姓名:愛德華德·佩雷拉(Eduarda Pereira)
Age: 24
年齡:24
Profession: Designer
職業(yè):設(shè)計(jì)師
When did you get here? 7:10 a.m.
你是幾點(diǎn)到這里的?7點(diǎn)10分。
Why are you out here? If you come on the first day you can usually grab the good things, butby the end it’s not that great.
你為什么來這里?如果你第一天來,通常能搶到好東西,但是到最后,就沒那么好了。
Is there one specific item you want? I want to do accessories first, obviously.
有沒有哪樣?xùn)|西是你特別想買的?我肯定是先買配飾。
Do you have work today? I have to be in by 10 a.m., so hopefully I’ll get out by 9:30.
你今天要上班嗎?我得10點(diǎn)到公司,所以我希望9點(diǎn)半能出來。
How are you dealing with the weather? It’s not that bad. I dressed appropriately.
你怎么應(yīng)對這種天氣?天還不是太糟。我穿得很合適。
Name: Chris Vella
姓名:克里斯·韋拉(Chris Vella)
Age: 28
年齡:28
Profession: Footwear designer
職業(yè):鞋類設(shè)計(jì)師
When did you get here? 7 a.m.
你是幾點(diǎn)到這里的?7點(diǎn)。
Why are you out here? I think Alexander Wang stuff is really interesting and modern anddifferent. It’s simple but with an edge.
你為什么來這里?我覺得王大仁的東西真的有趣、現(xiàn)代,與眾不同。它簡單而有鋒芒。
Have you gone to other sample sales this season? I also went to the Alexander Wang forH&M sale. I got on line at 11:30 p.m. there. It was more intense. I learned my lesson onthat one, though. I didn’t need to be there that early. And it was raining, just like this.
這一季你去過其他樣品特賣會嗎?我還去過王大仁的H&M服裝特賣會。我晚上11點(diǎn)半就到那兒排隊(duì)。那次人更多。不過那次也給了我一個(gè)教訓(xùn)。不用去那么早。而且那天也下雨,跟今天一樣。
Is there one specific item you want? A backpack. He has one in the line, so we’ll see if it’s here.If not, I’ll get something else. It won’t be a backpack-or-nothing type of deal.
有沒有哪樣?xùn)|西是你特別想買的?雙肩包。他的系列里有一款,所以我們要看看這里有沒有。如果沒有,我就買點(diǎn)別的。不是說沒有那款雙肩包,我就不買了。
Do you have a strategy? No, just sort of see how it is. I’m close enough to assess thesituation before I get stampeded.
你想好搶購策略了嗎?沒有,就去看看什么情況。估計(jì)在我被擠走之前,應(yīng)該能看得差不多。
Do you have work today? Yes. I’ll just go in and out, so I’ll be there at the appropriate time.
你今天要上班嗎?是的,我進(jìn)去看一下就走,這樣就能及時(shí)趕到辦公室。
How are you dealing with the weather? The umbrella is pretty good. It’s big. My toes are a littlecold. My hands are clenched up in my mittens.
你怎么應(yīng)對天氣?這把傘挺好的。夠大。我的腳趾頭有點(diǎn)冷。我的手蜷縮在手套里。
Name: Corey Tolbert
姓名:科里·托爾伯特(Corey Tolbert)
Age: 30
年齡:30
Profession: Digital media buyer
職業(yè):數(shù)字媒體買家
When did you get here? 7:20
你是幾點(diǎn)到這里的?7點(diǎn)20分。
Is there one specific item you want? I have an idea. A really long black winter coat with awraparound on the face. Either that or a leather bomber.
有沒有哪樣?xùn)|西是你特別想買的?有的。我想買那件前面是弧形的很長的黑色冬大衣?;蛘哔I一件運(yùn)動(dòng)皮夾克。
Do you have work today? I have my work clothes in my bag and I’m going to head to work andput on something more advertising-agency-like. I work down the street. I’ll probably be 30minutes late, but that’s not a big deal.
你今天要上班嗎?我包里裝著工作服,我會去公司換上更像廣告公司從業(yè)人員的衣服。我的公司就在這條街上。我很可能會遲到30分鐘,不過那沒關(guān)系。
How are you dealing with the weather? It’s worth it. You get a piece that you can have foryears at a fraction of the cost. It’s like two hours and by this afternoon it won’t matter.
你怎么應(yīng)對這種天氣?還算值得。你只用付原價(jià)的一小部分,就能買一件可以穿很多年的衣服。而且只用等兩小時(shí),到今天下午,這都不算什么了。v