宜家新廣告遭吐槽：廣告只要創(chuàng)意好，三觀就真的不重要嗎？

The roughly 30-second ad shows a mother telling her daughter, "Don't call me your mom if you cannot bring back a boyfriend," after which the girl is shown bringing a man who claims to be her boyfriend to the family's living room. Her parents are pleased and proceed to transform their dining table into a fancy banquet table with the help of various Ikea items, under a caption that says "celebrate everyday easily."

在這部30秒左右的廣告中，一位母親告誡女兒：“再不帶男朋友回來，就別叫我媽。”隨后鏡頭一轉，女兒攜男友出現在客廳，女孩父母喜笑顏開，用宜家家居將餐桌布置一新，最后打出字幕：“輕松慶祝每一天。”

"Not bringing a boyfriend home will result in a mean face and no festive atmosphere, but doing so will result in smiles and welcomes. How is this a family?"

“不帶男友回家，就一臉嚴肅，沒有節(jié)日氣氛，帶男友回家，就笑臉相迎。這是什么樣的家?”

"It's hard to believe that the system of values (shown in the commercial) comes from Ikea and its brand of lifestyle comfort."

“很難相信，標榜舒適生活品牌形象的宜家傳遞了這樣的價值觀。”

In a statement, Ikea acknowledged that the advertisement's depiction of "gender equality" may have offended some people.

宜家在一份聲明中承認，廣告中關于“性別平等”的描述可能冒犯了一些人。

The ad sought to emphasize that Didi Chuxing's scrutiny of its drivers is as strict as Chinese parents' examination of a candidate for marrying their daughter.

這則廣告希望強調的是滴滴出行挑選司機時，就好像是中國家長檢驗他們的準女婿一樣嚴苛。

The commercial opens with a young couple on the cusp of getting married, when the groom's mother suddenly interrupts the ceremony to inspect the bride.

廣告開頭，一對年輕夫婦即將結婚時，新郎的母親突然中斷儀式，對新娘進行檢查。

"The ad's perception that has been created for many people does not correspond to the values of our company in any way."

“這則廣告的觀念與我公司價值觀完全不符。”

"The responsible department of the joint venture has arranged a thorough investigation...so that an incident like this can be excluded in the future."

“該合資企業(yè)的責任部門已經對此進行徹查……類似事件今后將不會發(fā)生。”

The company's adverts showed a line-up of cartoon women in their underwear with the slogan "The whole city is looking for BREASTS". It listed discounts for women depending on their cup size, with greater offers available to women with bigger busts.

該餐廳促銷海報上有一排穿著內衣的卡通女性形象，標語寫著“全城追XIONG”。海報依據女性罩杯大小列出折扣，胸部越豐滿的女性，獲得的折扣越多。