“捐贈(zèng)星期二”如何發(fā)揚(yáng)慈善精神

“捐贈(zèng)星期二”如何發(fā)揚(yáng)慈善精神

For decades now, millions of Americans have embraced the day-after-Thanksgiving shopping bonanza known as "Black Friday." Then came "Cyber Monday," online retailers' chance to cash in on the holiday buying frenzy.

幾十年來(lái)，數(shù)以百萬(wàn)計(jì)的美國(guó)人已經(jīng)接受了感恩節(jié)后的被稱(chēng)為“黑色星期五”的購(gòu)物狂歡。然后是“網(wǎng)購(gòu)星期一”，網(wǎng)絡(luò)零售商有機(jī)會(huì)在節(jié)日購(gòu)物狂潮中獲利。

Now consumers are being urged to open their wallets for "Giving Tuesday" , a day to raise funds for charitable causes.

如今，人們開(kāi)始呼吁消費(fèi)者在“周二捐贈(zèng)日”掏腰包，為慈善事業(yè)籌集資金。

Giving Tuesday started in 2012 by the 92nd Street Y and the United Nations Foundation.

2012年，第92街Y和聯(lián)合國(guó)基金會(huì)發(fā)起了“周二捐贈(zèng)日”活動(dòng)。

"It was also an experiment in how powerful social media could be as a force to encourage charitable giving and sharing of acts of kindness," explained Asha Curran, Chief Innovation Officer at 92nd Street Y.

第92街Y的首席創(chuàng)新官阿莎科倫解釋說(shuō):“這也是一個(gè)實(shí)驗(yàn)，看看社交媒體在鼓勵(lì)慈善捐贈(zèng)和分享善舉方面能起到多大的作用。”

"When this started out a couple years ago we were pretty skeptical about it," admitted Colleen Finn Ridenhour, Senior Vice President of Development for Habitat for Humanity.

“幾年前剛開(kāi)始的時(shí)候，我們對(duì)此持懷疑態(tài)度，”人類(lèi)棲息地發(fā)展高級(jí)副總裁科琳·芬恩·里登霍承認(rèn)。

"There's been, in a short amount of time, a great deal of awareness around this campaign," Finn Ridenhour told CNN. "As the public has become more familiar over the last couple of years we've seen folks raising their hands and joining in more significantly."

“在很短的時(shí)間內(nèi)，很多人都意識(shí)到了這場(chǎng)運(yùn)動(dòng)，” 芬恩·里登霍告訴CNN。“在過(guò)去幾年里，隨著公眾變得越來(lái)越熟悉，我們看到人們舉起了手，更明顯地加入了進(jìn)來(lái)。”

"Giving Tuesday enables us to have a formal anchor that ushers in and starts the season of giving," said Ettore Rossetti, Director of Social Business Strategy and Innovation at Save the Children.

“‘救助兒童會(huì)’的社會(huì)商業(yè)戰(zhàn)略和創(chuàng)新總監(jiān)埃托雷·羅塞蒂說(shuō):“捐贈(zèng)星期二”讓我們有了一個(gè)正式的定位，并開(kāi)啟了捐贈(zèng)的季節(jié)。”

"Our annual giving is growing [as a result of the campaign] but it's also becoming globalized. It's becoming not only a national day but an international giving holiday," Rossetti said. Last year alone, Giving Tuesday raised $400 million online in the US, according to the campaign's official website.

他說(shuō):“由于這項(xiàng)活動(dòng)，我們每年的捐款有所增加，但是也變得全球化了。這不僅是一個(gè)全國(guó)性的節(jié)日，更是一個(gè)國(guó)際性的捐贈(zèng)節(jié)日。”根據(jù)該活動(dòng)的官方網(wǎng)站，僅去年一年，“捐贈(zèng)星期二”就在美國(guó)網(wǎng)上籌集了4億美元。

To take part in Giving Tuesday, all you need to do is pick a charity you trust and visit their website to donate. Many organizations are including the hashtag #GivingTuesday in their recent social media posts as a reminder.

參加周二的捐贈(zèng)活動(dòng)，你所需要做的就是選擇一個(gè)你信任的慈善機(jī)構(gòu)并訪問(wèn)他們的網(wǎng)站進(jìn)行捐贈(zèng)。許多組織都在他們最近的社交媒體帖子中貼上了“捐贈(zèng)星期二”的標(biāo)簽作為提醒。

Or, you can always head to cnn.com/impact and give to any of the charities featured there. "The beauty of #GivingTuesday is that everyone has something to give -- whether it's donating money, volunteering time or giving essential resources like food and clothing," said Curran.

或者，你也可以登錄cnn.com/impact，向上面提到的任何慈善機(jī)構(gòu)捐款。科倫說(shuō):“‘捐贈(zèng)星期二’的美妙之處在于，每個(gè)人都有可以捐贈(zèng)東西——不管是捐錢(qián)、做志愿者還是提供衣食等基本資源。”