One day, the manager of the department went to check how his new salesman was working. He asked the new salesman, "How many customers1 do you have today?" The answer is "One." "Only one? Then how much have you sold today?" "$60,000."
The manager was very surprised, and asked for the reason. The salesman said, "I sold him a fishhook2 first, surely with the fishing pole and fish line. Then I asked him where he was going to fish, he said ‘the south seaside', thus I recommended4 him a boat, and he bought that 6-meter-long motorboat. Later I said that his car might not be able to carry that motorboat, and took him to the Auto division and urged him to buy a truck, he did it."
The manager was very pleased, asked, "It's so great that you can sell so many things to him when he only came for a fishhook!"
The salesman answered, "No, he came to buy a bottle of aspirin for his wife. And I suggested ‘You will be free this weekend! Why not go fishing?'"
Notes:
1. customer 顧客
2. fishhook 釣鉤
3. fish line 釣絲
4. recommend 推薦
百貨公司經(jīng)理核查新售貨員的工作情況,問(wèn)新來(lái)的售貨員:“你今天有幾個(gè)顧客?”回答說(shuō)“一個(gè)?!薄爸挥幸粋€(gè)嗎?那賣(mài)了多少錢(qián)貨物呢?”“6萬(wàn)美元?!?
經(jīng)理大為驚訝,要售貨員詳細(xì)解釋。售貨員說(shuō):“我先賣(mài)給他一枚釣鉤,接著賣(mài)給他釣竿和釣絲。再問(wèn)他打算去哪里釣魚(yú),他說(shuō)到南方海岸去。我說(shuō)該有艘小船才方便,于是他買(mǎi)了那艘6米長(zhǎng)的小汽艇。我又說(shuō)他的汽車(chē)也許拖不動(dòng)汽艇,于是我?guī)テ?chē)部,賣(mài)給他一輛大車(chē)?!?
經(jīng)理喜出望外,問(wèn)道:“那人來(lái)買(mǎi)一枚釣鉤,你竟能向他推銷(xiāo)掉那么多東西!”
售貨員答道:“不,其實(shí)他是來(lái)給他老婆買(mǎi)一瓶阿司匹林的。我聽(tīng)他那么說(shuō),便給他提建議,‘這個(gè)周末你可以自由自在的了。為什么不去釣魚(yú)呢?’”
Useful link:
阿司匹林(Aspirin)誕生于1899年3月6日。早在1853年夏,弗雷德里克·熱拉爾(Gerhardt)就用水楊酸與醋酐合成了乙酰水楊酸,但沒(méi)能引起人們的重視。1898年德國(guó)化學(xué)家菲霍夫曼又進(jìn)行了合成,并為他父親治療風(fēng)濕關(guān)節(jié)炎,療效極好。1899年由德萊塞介紹到臨床,并取名為Aspirin。