觀點(diǎn)示例: Advertising
1.Positives of Advertising 廣告的好處
Advertising is a key part of modern business 廣告是現(xiàn)代商業(yè)的重要部分
Companies need to tell customers about their products 公司要向顧客宣傳他們的產(chǎn)品
Advertisements inform us about the choices we have
Advertising is a creative industry that employs many people
Without advertising we would have less choice 沒有廣告我們選擇余地變少
Without advertising there would be higher unemployment
Advertising is a form of modern art 廣告是一種現(xiàn)代藝術(shù)
People enjoy adverts 人們喜歡廣告
2.Negatives of Advertising 廣告的壞處
Advertising manipulates people 廣告誘導(dǎo)人們
It aims to persuade people that buying a product will make them happier 廣告的目的在于說服人們相信購買產(chǎn)品會讓他們更快樂
Advertisers focus on selling a brand image
They use glamorous, successful people
We now live in a consumer culture 我們?nèi)缃裆硖幱谝粋€消費(fèi)主義文化
We are persuaded to follow the latest trend
We are encouraged to associate certain brands with a higher status Advertisers often aim their marketing at children Children can easily be influenced by advertisements.
Children put pressure on parents to buy them things
3.Opinions about Advertising 廣告相關(guān)觀點(diǎn)
Advertising should be regulated 廣告行業(yè)需要規(guī)范
Advertising aimed at children should be controlled or even banned 針對兒童的廣告應(yīng)被控制,甚至禁止
Unhealthy foods should not be marketed in a way that attracts children 不健康的食物不應(yīng)該推向市場去吸引兒童
Products that can be risk to healthy should display warnings
In some countries it is illegal to advertise cigarettes on television
Warnings must be displayed on cigarette packets
However, advertising is necessary in free market economies
It creates demand for products
Governments should only censor false information or products that are harmful