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全球頂級(jí)CEO的演講HP

所屬教程:全球頂級(jí)CEO的演講

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Good morning, and let me join my HP colleagues and welcome you to HP MegaForum. One of the greatest challenges facing Chinese industry, government and education is to fully capitalize on the benefits of the Electronic World, the topic of my address this morning. We are applying the Packard spirit of respect-filled cooperation in working with China to help build China's Electronic World. Later today Mayor Xu and I will witness the signing of a cooperation agreement between China HP and the Shanghai Infoport to create a lab to develop E-Commerce solutions. For many years now, HP has been working towards a world of pervasive information technology that will characterize the 21st century. We call it the Electronic World, and it has four different ingredients.First, there's the Extended Enterprise infrastructure. This foundation of networked systems is based on distributed computing and the Internet. And it allows businesses and people to extend their reach across the boundaries of time and space. Second, there's the sphere of Electronic Business. People are bringing their business processes to “the Net.”And they are using the Net to create entirely new businesses. It's very exciting, and it's happening very fast.But that's not the whole story. There's another sphere developing that most mainstream computer suppliers are paying little attention to, and that's the e-consumer. This world has its own set of technology platforms, information services, operating systems, e-mail applications, etc. Then there is the world of E-commerce, the electronic payment of goods and services. How people exchange value is being redefined, with virtual banks and smart cards and some exciting new devices I'll describe later in these remarks. This is the 21st-century electronic world. And HP is in all spheres of it. Today I want to describe how we are working to build this world. First, we're working to build the foundation —— the necessary technology infrastructure based on distributed computing and the Internet. The environment must be robust, highly available, manageable, and secure. Today I'll discuss the three critical ingredients you see listed here - our systems strategy, the software we offer for making the infrastructure robust and secure, and the services and support we provide.Whenever I begin a discussion of our systems strategy, I use this visual to make a simple point. Customers have a wide range of needs. One size doesn't fit all. And that means that one operating system doesn't fit all. And so we at HP have embraced two —— Unix and NT. We think this approach is well aligned with the needs of customers like the Xiamen Post and Telecommunication Authority.The comprehensive solution we implemented for its Internet Service Provider required both UNIX and NT systems, and our ability to manage and support both environments was critical to the success of the project.Furthermore, we've been working very hard to build bridges between these two worlds. In fact, HP has been the only company with an explicit strategy of bringing these two worlds together. We're working on all levels shown here. We don't have time to go into detail on each, but let me give you some examples in each area.In the area of services and support, HP now provides consulting services in Windows 95, NT and Desktop Exchange. We've created a joint Enterprise Solution Center with Microsoft. And we at HP have created a strong support offering for NT. We're collaborating in the area of high availability. I'll have more to say about that later, when I talk about our PC strategy.In the area of security, Microsoft has endorsed Ver Secure, the cryptography technology developed by HP that the United States government has just approved for export. HP OpenView is the only management platform that is certified for Microsoft BackOffice, and parts of OpenView are being bundled with the next release of Microsoft's Systems Management Server.In the area of messaging, HP is working with Microsoft on interoperability between HP OpenMail —— our messaging backbone product —— and Microsoft Exchange.And finally, we're working on customer-specific solutions in our Enterprise Solution Center, and we're collaborating on platforms geared to the particular needs of the telecom industry and small businesses. In 1997, HP helped to develop with the long distance service of China Telecom a network management system using HP OpenView which links over 400 switches across China. This key connection between China and the rest of the world is powered by HP 9000 servers and workstations. So... we have a firm commitment to integrating the Unix and NT environments... and lots of development efforts and results to show we're serious.

With that caveat, I'd like to talk in more detail about our Unix systems and our PCs separately, and how we are working to provide the performance customers require for their Extended Enterprise infrastructure. HP has a depth of expertise in Unix. We continue to be the number one commercial Unix server vendor, as measured by revenue, and we continue to gain market share. When you add in the disk drives, consulting, support, and all the things wrapped around our Unix servers, they represent a $10 billion business for HP in terms of annual revenue. So our commitment to the business is strong. One of the reasons our Unix systems are ideally suited to power the Extended Enterprise is our ability to guarantee 99.95 percent up time. We're the only company in the industry that can make that guarantee.Delivering 99.95-percent uptime translates to just four hours of unplanned downtime a year. The next best offer in the industry —— 99.5 percent of time —— equals 44 hours of unplanned downtime a year.In the past year, we have accelerated our product-development efforts. The result is a Unix roadmap that we believe will keep us in a clear position of leadership.The V2250 systems we introduced earlier this month are based on our new, 240 MHz PA-RISC processor. They are the world's fastest single-processor Unix servers —— ideally suited for mission-critical and technical applications. We expect to double high-end single-system performance each year. That means that today's high-end of a V-Class system will be the midrange of our family by the year 2000.Furthermore, we plan to take today's 99.95 percent availability guarantee and push that up to 99.999 - 5 minutes of unplanned downtime per year —— by the year 2000.We call this our “5nines:5minutes”vision, and we have succeeded in getting two powerful industry leaders —— Cisco and Oracle —— to embrace this vision and work with us to achieve it.Let me turn now to our other systems business —— PCs. HP has come from virtually nowhere to become a major player —— No. 3 in the world, according to IDC at the end of FY 97.This growth has been fueled by product contributions. Last year, HP earned more than 50 awards for new products introduced in the PC arena. We've been stressing the three major areas you see here.First, manageability.We believe that we can help customers reduce the total life cycle cost of PCs by about half. Notice I said costs, not just purchase price. We have developed a powerful management package called TopTools, and it allows IT administrators to gather 350 key items of information about the PC and to manage the PCs remotely.This information feeds into HP OpenView's Desktop Administrator to deliver the most comprehensive desktop-management solution on the market.HP PCs, NetServers and desktop management system were recently employed by the Government of China in a prototype project which hooks up the Sichuan Province Economic Information System to the National Information Center. Second, availability.We are working with Microsoft to deliver high availability on NT servers. We were the first in the industry to ship Microsoft Cluster Server, which provides shared storage between two computing nodes and automatically restarts an application on another node if one fails.We have integrated into the solution some technology brought over from the Unix side of the house, called Cluster View, which makes it possible to monitor multiple Microsoft Cluster Servers. This is another one of the benefits customers receive from HP's strong support for both Unix and NT. We are able to leverage strengths across these two environments.Finally, performance. Our 8-way, NT-based server is powered by eight 200 MHz processors, each with 1 MB of cache memory. This allows the system to support 14,000 Microsoft Exchange users and 1600 SAP Sales & Distribution users. This is truly enterprise-class performance.Intel and Hewlett-Packard have jointly defined a new architecture technology called EPIC (Explicitly Parallel Instruction Computing). The name signals the ability of the software to extract maximum parallelism —— that is, a potential to do work in parallel —— in the original code and “explicitly”describe it to the hardware.This architecture goes beyond the limitations of current architectures and is ideal for the advanced, multimedia applications of the future.It will enable both Unix and NT to run on the same hardware platform.The architecture provides excellent investment protection for customers running applications on current Intel-based and PA-RISC systems. Customers can run their current applications unchanged on these new systems, achieving somewhere between 60-80 percent of the architecture's peak performance by just recompiling their applications.Our transition strategy is very customer-friendly. Customers can choose when they migrate, and their applications can coexist on both the old and new architectures.We believe we're years ahead of the competition in thinking about this transition. We are working closely with all the major independent software vendors —— industry leaders such as Oracle and Informix, SAP and PeopleSoft —— to make sure their products are optimized for the new architecture by the time it is launched.Finally, we are quite clear about our intention to make this architecture an industry standard. That means there must be a level playing field for our competitors in terms of access to this new architecture. So we're delighted to see strong competitors like Compaq endorse it.We are confident that we can still differentiate HP products above and beyond the microprocessor level. We have lots of expertise in systems-level architectures, high-availability and reliability, advanced compiler technology, powerful middleware and networking capabilities.And we will complete the value proposition with our worldwide service and support capabilities, strong partnerships with solution providers and diverse distribution channels. So differentiating in the new era will be “business as usual” for HP.

I've spoken about our systems strategy for powering the Extended Enterprise. Now I'll move onto some important software products.HP OpenView is an industry-leading software product that is aimed at helping customers manage their Extended Enterprise —— including systems, network, applications, databases, and the Internet. In terms of market share, it is the number one platform for managing distributed environments, and both VAR Business and Information Weak magazines rated it as the best product in its category in 1997.This past year, we made major investments to strengthen HP OpenView in three key areas.The first - the acquisition of a company called PROLIN - was aimed at what we're calling service-level management. We want to provide IT administrators with the tools and processes that allow them to contract with their business users for an agreed-upon service level —— in terms of things like systems response time and availability.PROLIN's suite of software modules report into HP OpenView to physically monitor whether or not IT has met the service-level agreement they made with their business customers and, if not, where the problem lies. We also consult with customers to help them make the process-level changes required to achieve their desired service levels, including operational assessment, planning, design, implementation and training.HP has long been a leader in managing the thousands of PCs that are distributed on our customers' desktops. More than 100 customers use our software products and services to manage their desktop systems, and many of them subcontract that management to us.This year we strengthened our position by acquiring the networking business unit of a company called Symantec. This provided HP OpenView with new capabilities for software distribution, inventory, configuration, trouble-shooting, licensing for desktop systems... as well as real-time server management for Windows NT.This allows us to offer a single-vendor management solution that combines hardware, software management and services. A third investment last year was aimed at helping customers manage NT-based systems. We evaluated a variety of different approaches to this challenge. A small company called NewView had the best product available —— something called ManageX - and we acquired this company late last year.We think ManageX is the best for a couple of reasons. First, it' s very scalable —— able to handle everything from the workgroup to a full enterprise. We think that's very important, because we see many customers starting out by deploying NT in a workgroup area...and then more broadly across their enterprise. So it's critical to have a tool that can grow.Second, ManageX is based on all of Microsoft's technologies. That's really critical if you want to have a leading product in the NT environment. Most of OpenView's competitors today are trying to take software that was developed for managing mainframes or Unix... and then retrofitting it to NT. That's no trivial task.We have a few other IT-infrastructure software products that I'd like to discuss today, but in somewhat less depth than HP OpenView.HP OpenMail provides the backbone for messaging in a mission-critical, high-availability environment.Most people think of messaging as just sending or receiving electronic mail. If it goes down, that's just inconvenient. But as people are taking their business processes to the Net, the messaging backbone becomes critical. This is the role HP OpenMail plays. Finally, on the right there, you see a couple of HP software products whose role is to make the infrastructure secure. Virtual Vault provides secure Internet access to core business functions and data. It has been used successfully worldwide by the banking industry. VerSecure is a comprehensive encryption solution that has just received U.S. government approval for export —— the first strong encryption technology to achieve that status.MICROSOFT, IBM, Motorola and SAP have already endorsed this approach.Let me say a few words about our service and support capability, because it is key to enabling customers to build and manage an Extended Enterprise infrastructure.The goal of our Professional Services Organization is to help customers implement new technologies quickly, to transfer knowledge to their IT staff, and —— through selective outsourcing —— to provide them with some flexibility in terms of their staffing levels.In the past three years, HP's systems integration and consulting service has shown tremendous growth. It has become a vital ingredient in the formula for our success with our Chinese customers and partners. You see our areas of expertise listed here. The first three are aligned with the software products I just discussed, and I'll talk about the last two when I describe our E-business solutions. So that leaves extended ERP —— enterprise resource planning —— as the only thing to comment on for this list of services. HP has a depth of expertise in helping customers implement applications like SAP. We've done more than 70 installations worldwide, and we have the most comprehensive SAP R/3 services and support offering in the industry.Last year we introduced what we call Rapid R/3, which is a fixed-price contract with an accelerated implementation schedule of between four and six months. We completed a dozen such installations last year.By the way, we have the industry's only high-availability offering customized for SAP R/3, and we have closely integrated HP-SAP support processes.In terms of support, I would call your attention to two items listed here. The first is our high-availability support offering, which provides a continuum of support offerings that span needs ranging from a departmental print server to an online reservation system that must be continuously available.It's also worth noting that we are the only supplier that is certified to support Unix, Microsoft, Cisco, Netscape on a worldwide basis.Our financing Organization provides a simple, single point of contact for financing, leasing and re-marketing products. It also offers innovative “technology refresh” programs that will automatically upgrade a customer's assets and dispose of the obsolete technology.And HP's commitment to be the best customer service organization in China has been a key differentiator and ingredient to ongoing development of our relationships. Our customer service unit was the first to receive ISO 9002 certification in China for total quality. To this day, none of our competitors has yet succeeded in achieving this distinction. We are also committed to bring our proactive consulting services to our customers, opening one new customer support center every two to three months throughout China —— most recently in Zhengzhou and Tianjin. Next week we will open our sixth full branch office in Shenzhen. And we'll open branches in Wuhan and Nanjing in mid-year, which will combine sales with customer support services. In the fall we will add a major call center with more than 150 staff, which will be opened as part of our new China HP Headquarters Office in Beijing.In total we will have more than 10 branches throughout China by the year 2000 offering both sales and support services —— plus several other offices dedicated only to support services.

I've spent the bulk of my time talking about how HP is helping customers build and manage their Extended Enterprise infrastructure. And it's probably appropriate that this discussion has taken most of my time, because that's the foundation upon which everything else is built.On top of that, we have added some fascinating electronic-business solutions that help customers use the Internet to re-engineer their business processes —— or to create entirely new ways of doing business. For example, the China Goods Order System (CGOS) is the first country-wide comprehensive and multifunctional commodity ordering system in China, which is approved by the State Planning Commission and will be managed by the Internal Trade Bureau.The aim for setting up this system is to build up a computerized commodity wholesale market in China, which can provide commodity trade information, offer transaction service and quicken wholesale procedure.The significance of the system's operation lies in introducing an advanced “network shopping”concept in China's commodity trade business.Let me comment briefly on the three solutions you see listed here.Our E-Business software is based on breakthrough technology from HP —— something we call the HP Changengine. It was developed in HP Labs, ... has good patent protection, ... and has been used extensively within HP to automate key business processes.The customer need we're addressing is this: Quite simply, businesses can't change their applications fast enough to keep up with the speed at which they want to change their business processes. The HP Changengine technology makes it possible to pull the process logic outside of the application. This allows customers to change the business logic without changing the application —— thus dramatically speeding up how rapidly they can re-engineer their business processes.We have already introduced two software solutions based on this technology.HP AdminFlow is a software product that automates internal administrative processes. Examples include IT service request automation, automation of travel and expense reporting, and human resource management automation. Sumitomo Life Insurance has used this solution to change hundreds of processes quickly, as they prepare for industry deregulation.HP SmartContact is the integration technology that manages multiple customer contact channels - such as telephony, the Internet, fax, and electronic mail. Blue Cross of California, a major health-insurance provider, has used this approach to create an integrated “virtual”call center that has greatly improved the productivity of their customer-service representatives the satisfaction of their customers. We also have plans to offer a supply-chain solution based on HP Changengine. HP imaging technology is going to play a major role in E-business —— making possible applications like electronic catalogs, remote medical diagnostics and insurance-claim processing, to name just a few.To give you a glimpse of the role imaging will play, let me describe what we're doing with Liz Claiborne, the very popular designer of women's clothing.We're working together to create a “virtual showroom”that will show the latest fashions. It will allow early viewing and on-line purchasing. This approach will provide Liz Claiborne with a new channel to reach potential buyers —— especially those in medium and small-sized firms that are reluctant to incur the expense of a trip to the designer's showrooms in New York City. With the movement of almost all information to digital form —— and the universal connectivity provided by the Internet —— information can be distributed in electronic form, to be printed locally when needed. This has tremendous appeal. For example, Boeing keeps the 100,000 pages of its repair manual on a corporate web site. Repair technicians print only the pages they need to do a particular procedure. That way Boeing can be sure that the procedures are always up-to-date. And the technicians save a lot of time finding the relevant information, because they can do an on-line search for the information they need.Here's a fascinating example of distributed printing. It suggests an interesting future for the publishing industry.The Inter-City Express is a major European commuter line for business travelers. The trains receive the news twice daily via satellite. They take that satellite feed and use it to produce their own newspaper, targeted for their particular customers. The news is printed on an HP LaserJet printer.Unlike some of our competitors, HP has built a thriving consumer business. We have many products aimed at home users and small businesses, and we've developed the supply chain efficiency and support capabilities to serve mass markets.We've also been working hard to establish a higher profile in this arena. We've recently launched a branding campaign with the theme of “expanding possibilities.”It captures the notion of how we are making entirely new things possible. Let me show some examples.I'll start at the top-left quarter of this visual and move around clockwise.First, we're making it possible for people to access or capture information —— and even money —— in entirely new ways.A PC connected to the Internet is providing people with access to a whole new world of information.Our scanners are making it possible for people to capture information that has been only in paper form, and to transform that information into digital form where it can be sent over the network.And VeriFone's personal automated teller machines enable people to pull money out of their bank accounts and translate it into the form of “stored value”on their smart cards, which they can use just like cash. Second, we're also creating entirely new possibilities for creating and manipulating information. With our home photography systems, for example, people can edit their own photographs —— perhaps deleting someone they don't want in the photograph —— and create their own family newsletters, calendars or greeting cards.Third, our network-ready PCs enable people to transmit information to friends around the world —— or to share it with people they don't even know by posting it on a Web site.And, of course, we're providing the capabilities to print and duplicate that information. In fact, our all-in-one products do more than that. They print. They scan. They copy. They send and receive information via fax.This is just what the home user or small-business requires, because they don't have room for lots of different pieces of equipment.An E-Commerce competency is becoming a critical success factor for financial institutions around the world. HP has been working closely with Chinese financial institutions for several years to pioneer best E-Commerce practices in China. Let me highlight some of HP's contributions in this area. In 1995 we began to work with the China Construction Bank to develop a fund clearing system run on HP's UNIX platform. Today, HP's servers, PCs and support services are used throughout the bank's 44 branches across the country, helping to reduce typical transaction clearance times from up to 10 days to now less than 24 hours.This month, we are launching a trial solution with the Bank of China to enable their corporate customers to perform their standard banking transactions on-line. This marks a first for China.HP's VirtualVault solution was chosen over other solutions for its superior security and reliability, as well as service support. HP, together with our VeriFone subsidiary, is continuing to work with Bank of China to build on this platform, so that by the end of the year a full range of E-Commerce services will be available on line, again marking a first for China.I will leave it to my colleague from the Bank of China who will speak to you later today to tell you more about this exciting cooperation between HP and the Bank of China.Let me say a few words about VeriFone's capabilities.They started by providing solutions in the physical world with equipment such as payment terminals. The company then moved to become an early adopter of client/server computing, developing its solution on HP 9000 servers. As the Internet has grown in robustness, VeriFone has duplicated its capabilities in the physical world with products for the “virtual” world. v.WALLET is a PC-based payment utility that is embedded in Netscape and Microsoft browsers to allow consumers to make payments using credit cards.v.POS —— which stands for Virtual Point Of Sale —— is software that sits on the merchant's server and provides the tools for accepting secure Internet credit card transactions for a virtual store. These include real-time, on-line authorization, settlement, and other payment management functions. v.GATE is Internet gateway software that resides at the financial institution, where it manages transactions from multiple merchant Web servers.Finally, integrating these three worlds, we have created the Integrated Payment System, which is an open, client/server-based platform that enables the processing of all these forms of payment. So electronic commerce is coming of age, and it's happening quickly. With the combination of HP's and VeriFone's capabilities, we are driving this change.

So this is the Electronic World HP is helping customers build.We want to help you build and manage the IT infrastructure that allows you to extend your reach into new opportunities.We want to help you move your business processes to the Net quickly —— and to use it to create entirely new ways of doing business.We want to serve the needs of people who are working at home —— and even those who want to use technology for fun.And we want to help transform commerce by making the Internet a secure and efficient way of moving money.We are working to deliver value to customers in each of these arenas. But I also think it's important that we are operating in ALL four arenas. Because with the coming of the networked world, the boundaries between these different arenas are becoming blurred, and we can help you navigate this sea of change.Beyond our strong portfolio of hardware, software and support services, HP is committed to building the Electronic World through hosting special events that raise awareness and build the capabilities of our customers, channel partners and colleagues in government and academia. HP MegaForum is one example. This year's HP MegaForum will tour six major centers in China, starting with this opening event in Shanghai. In total there will be more than 30,000 participants in HP MegaForum in 1998, taking part in seminars on a wide range of topics, product demonstrations and trade shows. To my knowledge, an IT event of this scale and comprehensiveness represents a first both for China, and for HP.China HP also hosts another important IT event each year aimed for end-users called HP Electronic World. This year, it will be held in July in Beijing and will also focus on E-Commerce. We expect to welcome more than 40 vendors, and 10,000 visitors, with over 100 seminars on the full range of issues facing the IT industry in making E-Commerce a reality in China and around the world.This year at HP Electronic World, we plan one more first for China, and that is to link via videoconference audiences in Beijing, Taipei and Hong Kong in a common forum to discuss cooperation in Building Together our Electronic World. I suspect that David Packard would have been particularly honored to speak to this Chinese audience. We are certainly honored to have the chance to be part of it.The Electronic World represents a whole new way of doing business. I urge you to embrace it and use it to make your organization more successful than it has ever been.

早上好,請(qǐng)?jiān)试S我和惠普的同仁們一起,歡迎諸位 。目前,中國(guó)工業(yè)界,政府和教育部門面臨的最大挑戰(zhàn)是,充分地利用電子化世界帶來(lái)的益處。這就是我今天早上要談的話題。在中國(guó),我們本著精誠(chéng)合作的惠普精神,協(xié)助你們構(gòu)建中國(guó)的電子化世界。今天晚些時(shí)候,我和徐市長(zhǎng)將出席惠普 (中國(guó)) 公司和上海信息港合作協(xié)議的簽字儀式。根據(jù)協(xié)議,雙方將建立一個(gè)實(shí)驗(yàn)室,共同開發(fā)電子商務(wù)解決方案。多年來(lái),惠普公司孜孜不倦地為建立信息技術(shù)無(wú)所不在的21世紀(jì)而奮斗。我們稱其為電子化世界,它具有四個(gè)不同的部分。首先是擴(kuò)展型企業(yè)基礎(chǔ)結(jié)構(gòu)。這一網(wǎng)絡(luò)化系統(tǒng)基于分布式計(jì)算和因特網(wǎng)。它可以使企業(yè)和個(gè)人的擴(kuò)展跨越時(shí)空的界限。其次是電子業(yè)務(wù)。人們?cè)诰W(wǎng)上處理業(yè)務(wù),而且利用網(wǎng)絡(luò)開創(chuàng)嶄新的業(yè)務(wù)。這一業(yè)務(wù)令人興奮不已,且發(fā)展迅猛。但這只是其中的一部分。目前還有一個(gè)發(fā)展趨勢(shì)為大多數(shù)主流計(jì)算機(jī)供應(yīng)商所忽視,這就是電子消費(fèi)。這一領(lǐng)域自有其技術(shù)平臺(tái),信息服務(wù),操作系統(tǒng),電子郵件應(yīng)用程序等。此外還有電子商務(wù),以電子方式支付貨物和服務(wù)。人們交換價(jià)值的方式須重新界定,虛擬銀行,智能卡,以及許許多多令人激動(dòng)的新設(shè)備。稍后,我將談及這些。這就是21世紀(jì)的電子化世界?;萜盏臉I(yè)務(wù)涵蓋了所有這些方面。今天,我想談一談我們是如何建立這一世界的。首先,我們致力于建立基礎(chǔ) ——基于分布式計(jì)算和因特網(wǎng)的技術(shù)基礎(chǔ)結(jié)構(gòu)。其環(huán)境必須是強(qiáng)健的,高度可用的,易于管理的以及安全的。今天我要談的是下面所列的三個(gè)關(guān)鍵部分 ——我們的系統(tǒng)戰(zhàn)略,我們使基礎(chǔ)結(jié)構(gòu)強(qiáng)健和安全所用的軟件,以及我們提供的服務(wù)和支持。每當(dāng)我談及系統(tǒng)戰(zhàn)略,我總是利用這一圖象來(lái)說(shuō)明問(wèn)題??蛻舻男枨笫嵌喾N多樣的。一種尺寸難以適應(yīng)不同的需求。就是說(shuō)一種操作系統(tǒng)無(wú)法滿足所有的要求。于是我們雙管齊下——UNIX和NT。我們認(rèn)為,這一方式最適合客戶的不同需求,例如廈門郵電局。我們?yōu)槠湟蛱鼐W(wǎng)服務(wù)供應(yīng)商提供的綜合性解決方案既需要UNIX,也需要NT系統(tǒng),而我們可以管理和支持這兩個(gè)環(huán)境,這是該項(xiàng)目取得成功的關(guān)鍵。此外,我們一直努力在這兩者之間架起一座橋梁。實(shí)際上,惠普是唯一一家制訂了明確的戰(zhàn)略,將這兩個(gè)世界融為一體的公司。諸位可以看到,我們致力于所有這些層面。因時(shí)間的關(guān)系,我們無(wú)法面面俱到,但我可以舉例說(shuō)明每一領(lǐng)域?! £P(guān)于服務(wù)和支持,惠普現(xiàn)提供有關(guān)Windows 95,NT和Desktop Exchange方面的咨詢。我們與微軟公司共同建立了一個(gè)企業(yè)解決方案中心。而惠普公司為NT提供強(qiáng)有力的支持。我們?cè)诟叨瓤捎眯苑矫孢M(jìn)行合作。稍后等我談到PC戰(zhàn)略時(shí)將對(duì)此詳加論述。談到安全問(wèn)題,微軟公司已表示支持惠普公司開發(fā)的安全加密技術(shù)VerSecure,這一技術(shù)最近剛獲得美國(guó)政府的允許可以出口?!P OpenView是目前唯一針對(duì)Microsoft BackOffice開發(fā)的管理平臺(tái), OpenView的一部分正與微軟的系統(tǒng)管理服務(wù)器捆綁在一起,擬在近期推出?! ≡谙⒔影l(fā)方面,目前惠普正與微軟研發(fā)HP OpenMail ——我們的消息接發(fā)主干產(chǎn)品——與Microsoft Exchange之間的互用性。最后,我們的企業(yè)解決方案中心正在研制以客戶為主的解決方案,我們的協(xié)作側(cè)重電信業(yè)和小型企業(yè)需要的各類平臺(tái)。1997年,中國(guó)郵電電信總局長(zhǎng)途電話網(wǎng)三期網(wǎng)管工程采用HP OpenView 作為網(wǎng)管平臺(tái),對(duì)遍布中國(guó)的400多臺(tái)長(zhǎng)途交換機(jī)加強(qiáng)監(jiān)測(cè)與控制。這一將中國(guó)和世界各地連在一起的系統(tǒng)是由HP 9000服務(wù)器和工作站驅(qū)動(dòng)的。因此,我們承諾可確保UNIX和NT環(huán)境的結(jié)合,我們的一系列開發(fā)努力和成果表明我們是認(rèn)真的。

  做了這番解釋后,我打算分別詳細(xì)的談一談我們的UNIX系統(tǒng)和PC機(jī),以及我們?nèi)绾翁峁┛蛻粜枰臄U(kuò)展型企業(yè)基礎(chǔ)結(jié)構(gòu)性能?;萜赵赨NIX方面具有精深的專門知識(shí)。根據(jù)我們的總收入,目前我們?nèi)允亲畲蟮纳逃肬NIX服務(wù)器供應(yīng)商,我們的市場(chǎng)份額仍在增加。如果加上磁盤驅(qū)動(dòng)器,咨詢,技術(shù)支持以及與UNIX服務(wù)器相關(guān)的所有事項(xiàng),惠普的年收入高達(dá)100億美元。所以,我們對(duì)業(yè)界的承諾是認(rèn)真的。我們UNIX的系統(tǒng)之所以特別適合擴(kuò)展型企業(yè),原因之一是我們能確保99.95%的開機(jī)率。我們是業(yè)界唯一可做此保證的公司??捎脮r(shí)間多達(dá)99.95%,意味著一年的意外停機(jī)時(shí)間僅為四個(gè)小時(shí)。而僅次于我們的最佳開機(jī)率為99.5% ——每年的意外停機(jī)時(shí)間為44小時(shí)?! ∪ツ辏覀兗哟罅水a(chǎn)品開發(fā)的力度。其結(jié)果使我們明顯地處于領(lǐng)先的地位。本月早些時(shí)候我們推出的V2250系統(tǒng)基于新型的240 MHz PA-RISC處理器。它們是目前世界上最快的單處理器UNIX服務(wù)器——最適合關(guān)鍵業(yè)務(wù)和技術(shù)應(yīng)用程序。我們希望,每年都能將高端單一系統(tǒng)的性能翻一番。這意味著,到2000年,今天的V系統(tǒng)系統(tǒng)高端將成為我們系列中的中檔產(chǎn)品。其次,我們計(jì)劃,到2000年,將現(xiàn)在的99.95%的開機(jī)率提高到99.999% —— 達(dá)到每年以外停機(jī)僅有五分鐘。我們稱其為 '五個(gè)9: 五分鐘' 版本,我們已與業(yè)界兩個(gè)頗具實(shí)力的領(lǐng)先者—— Cisco和Oracle ——達(dá)成共識(shí),為實(shí)現(xiàn)這一目標(biāo)而共同奮斗。接下來(lái)我要談?wù)勎覀兤渌南到y(tǒng)業(yè)務(wù)——PC機(jī)。事實(shí)上,惠普是白手起家,發(fā)展成為主要的生產(chǎn)廠商的—— 據(jù)IDC1997年年底的統(tǒng)計(jì),惠普已成為世界第三大PC生產(chǎn)廠家。產(chǎn)品的貢獻(xiàn)進(jìn)一步促進(jìn)了這一發(fā)展。去年,惠普不斷推出新型產(chǎn)品,為此榮獲了50項(xiàng)大獎(jiǎng)。我們一直側(cè)重的是如下三個(gè)方面:第一,可操縱性我們認(rèn)為,我們可以幫助客戶將PC機(jī)的總生存周期成本降低50%。請(qǐng)注意,我指的是總生存周期成本,而不僅僅是售價(jià)。我們開發(fā)出了功能強(qiáng)大的管理套件,叫Top Tool,它可使IT管理人員收集350項(xiàng)有關(guān)PC機(jī)的信息,并可遠(yuǎn)程管理PC機(jī)。這一信息供給HP OpenView的臺(tái)式管理器,將最具綜合性的臺(tái)式管理解決方案推向市場(chǎng)。最近,中國(guó)政府在原型項(xiàng)目中使用了惠普的PC機(jī),NetServer以及臺(tái)式管理系統(tǒng),該項(xiàng)目旨將四川省經(jīng)濟(jì)信息系統(tǒng)與國(guó)家信息中心連接起來(lái)。第二,可用性我們與微軟公司合作提高NT服務(wù)器的可用性。我們?cè)跇I(yè)內(nèi)率先經(jīng)銷微軟的群集服務(wù)器,該服務(wù)器可為兩個(gè)計(jì)算節(jié)點(diǎn)提供共享存儲(chǔ)器,如一個(gè)節(jié)點(diǎn)出現(xiàn)故障,服務(wù)器可重新啟動(dòng)另一個(gè)節(jié)點(diǎn)的應(yīng)用程序。我們?cè)谠摻鉀Q方案中集成了UNIX的某些技術(shù),如Cluster View,這一技術(shù)可用于監(jiān)測(cè)多個(gè)微軟群集服務(wù)器。這是客戶從惠普為UNIX和NT提供強(qiáng)大支持中獲得的另一好處。我們可以充分發(fā)揮這兩個(gè)環(huán)境的優(yōu)勢(shì)。最后是性能。我們的通路,基于NT的服務(wù)器由八臺(tái)200 Mhz處理器驅(qū)動(dòng),每一臺(tái)都配以1 MB高速緩存。這可使該系統(tǒng)支持14,000 Microsoft Exchange用戶以及1600 SAP銷售及經(jīng)銷用戶。這確是企業(yè)級(jí)的性能。英特爾公司和惠普公司聯(lián)合確定了一項(xiàng)新的基礎(chǔ)結(jié)構(gòu)技術(shù),名為EPIC (顯式并行指令計(jì)算)。名稱表明,軟件能在原始代碼中析取最大限度的并行性—— 這就是說(shuō),具有并行運(yùn)作的潛力,并可明確地向硬件描述。這一基礎(chǔ)結(jié)構(gòu)超出了現(xiàn)有基礎(chǔ)結(jié)構(gòu)的限制,適合未來(lái)先進(jìn)的,多媒體的基礎(chǔ)結(jié)構(gòu)。它可使UNIX和NT在同一硬件平臺(tái)上運(yùn)行。該基礎(chǔ)結(jié)構(gòu)為目前在基于Intel和PA-RISC系統(tǒng)上運(yùn)行應(yīng)用程序的客戶提供了良好的投資保護(hù)。客戶可在新的系統(tǒng)上運(yùn)行現(xiàn)有的應(yīng)用程序,只需重新編譯其應(yīng)用程序,即可獲得基礎(chǔ)結(jié)構(gòu)最高性能的60至80%。我們的過(guò)渡戰(zhàn)略對(duì)客戶極其友好??蛻粼谶w移時(shí)即可選擇,而他們的應(yīng)用程序可在新,舊基礎(chǔ)結(jié)構(gòu)中并存。我們認(rèn)為,就這一過(guò)渡而言,我們比競(jìng)爭(zhēng)對(duì)手先進(jìn)若干年。目前,我們與所有主要的獨(dú)立軟件廠商, 諸如Oracle, Informix, SAP及PeopleSoft等業(yè)界領(lǐng)先者合作,并確保它們的產(chǎn)品在上市之時(shí)適用于新的基礎(chǔ)結(jié)構(gòu)。最后,我們的目標(biāo)非常明確,就是將這一基礎(chǔ)結(jié)構(gòu)變?yōu)樾袠I(yè)標(biāo)準(zhǔn)。這就意味著,就訪問(wèn)這一新的基礎(chǔ)結(jié)構(gòu)而言,必須為競(jìng)爭(zhēng)者提供毫無(wú)障礙的場(chǎng)所。因此,我們高興地看到,諸如Compaq這樣的強(qiáng)有力的競(jìng)爭(zhēng)對(duì)手也對(duì)此表示了認(rèn)同。我們信心十足,惠普的產(chǎn)品仍將高于并超出微處理器的水平。我們?cè)谙到y(tǒng)級(jí)基礎(chǔ)結(jié)構(gòu),高度可用性以及可靠性,先進(jìn)的編譯程序技術(shù),強(qiáng)大的中間件以及網(wǎng)絡(luò)功能方面擁有許多專門知識(shí)。我們將強(qiáng)化我們的全球服務(wù)和支持能力,加強(qiáng)與解決方案供應(yīng)商的合作關(guān)系,并多方開辟經(jīng)銷渠道。所以,對(duì)惠普來(lái)說(shuō),在新時(shí)期有所不同仍是一如既往地從事業(yè)務(wù)。

  我剛才談到了推動(dòng)擴(kuò)展型企業(yè)的系統(tǒng)戰(zhàn)略?,F(xiàn)在我想談一談某些重要的軟件產(chǎn)品。HP OpenView是業(yè)界處于領(lǐng)先水平的軟件產(chǎn)品,旨在幫助客戶管理其擴(kuò)展型企業(yè)——包括系統(tǒng),網(wǎng)絡(luò),應(yīng)用程序,數(shù)據(jù)庫(kù)和因特網(wǎng)。就市場(chǎng)份額而言,它是管理分布式環(huán)境的頭號(hào)平臺(tái),VAR商業(yè)及信息周刊雜志都將其列為1997年同類產(chǎn)品中最佳的產(chǎn)品。在過(guò)去的一年中,我們加大了投資的力度,以加強(qiáng)HP OpenView在三大領(lǐng)域的地位。首先是收購(gòu)PROLIN公司,這一舉措旨在提高服務(wù)級(jí)的管理。我們要為IT管理者提供所需的工具和程序,使他們能與商業(yè)用戶以合同的形式確認(rèn)服務(wù)水準(zhǔn),例如系統(tǒng)回應(yīng)時(shí)間及可用性等。PROLIN的軟件模塊套件裝入HP OpenView,以監(jiān)測(cè)IT是否符合他們與商業(yè)客戶達(dá)成的協(xié)議,如未達(dá)到協(xié)議規(guī)定的條件,則確定問(wèn)題何在。我們還為客戶提供咨詢,幫助他們進(jìn)行程序級(jí)所需的變動(dòng),以達(dá)到他們需要的服務(wù)水平,包括操作評(píng)估,計(jì)劃,設(shè)計(jì),執(zhí)行和培訓(xùn)。長(zhǎng)久以來(lái),惠普一直在管理分布于客戶桌面的數(shù)千臺(tái)PC機(jī)方面處于領(lǐng)先的地位。100多家客戶在使用我們的軟件產(chǎn)品和服務(wù),管理他們的桌面系統(tǒng),他們當(dāng)中有許多家都將該項(xiàng)管理分包給我們。今年,我們通過(guò)收購(gòu)一家名為Symantec公司的網(wǎng)絡(luò)部門,進(jìn)而加強(qiáng)了我們的地位。這為HP OpenView提供了新的功能,如軟件分配,庫(kù)存,配置,查找故障,注冊(cè)桌面系統(tǒng),......以及Windows NT的實(shí)時(shí)服務(wù)器管理。這可使我們提供單一廠商管理解決方案,將硬件,軟件管理和服務(wù)結(jié)合起來(lái)。去年第三筆投資是幫助客戶管理基于NT的系統(tǒng)。我們?cè)u(píng)估了解決這一問(wèn)題的各類方式。當(dāng)時(shí),有一家叫NewView的小公司擁有最佳的產(chǎn)品——名為ManageX -- 去年下半年我們收購(gòu)了該公司。我們認(rèn)為,ManageX是最佳的產(chǎn)品,其原因如下。第一,它具有極強(qiáng)的可伸縮性——可處理從工作群件到整個(gè)企業(yè)的任何事項(xiàng)。我們認(rèn)為,這一點(diǎn)非常重要,因?yàn)槲覀兛吹皆S多客戶初期在工作群件用的是NT,......然后逐漸在企業(yè)內(nèi)擴(kuò)大。所以,最關(guān)鍵的是具有可發(fā)展的工具。第二,ManageX基于微軟的技術(shù)。如果您想在NT環(huán)境擁有領(lǐng)先的產(chǎn)品,這一點(diǎn)甚為重要。目前,OpenView的大多數(shù)競(jìng)爭(zhēng)者均力圖獲取可用于管理主機(jī)或UNIX的軟件,......然后將其改型,以符合UNIX。而這項(xiàng)工作極為繁雜。這里,我想談一談我們的其他一些IT-基礎(chǔ)結(jié)構(gòu)的軟件產(chǎn)品,但其深度不及HP OpenView。HP OpenMail為關(guān)鍵業(yè)務(wù),高可用性環(huán)境提供了報(bào)文傳送的主干。大多數(shù)人認(rèn)為,報(bào)文傳送只是發(fā)送或接收消息而已。如效率降低,也只是不方便罷了。但當(dāng)人們將業(yè)務(wù)過(guò)程帶入網(wǎng)絡(luò),報(bào)文傳送的主干作用就是至關(guān)重要的了。 這就是HP OpenMail所起的作用。最后,諸位可以看到,HP的這些軟件產(chǎn)品是為了確?;A(chǔ)結(jié)構(gòu)的安全。虛擬保險(xiǎn)箱(Virtual Vault)為核心業(yè)務(wù)功能和數(shù)據(jù)提供了安全的因特網(wǎng)訪問(wèn)。全世界的銀行業(yè)一直在使用這一軟件。VerSecure是一種綜合性安全加密方案,剛剛獲得美國(guó)政府的批準(zhǔn)可供出口,這是目前率先獲準(zhǔn)的最好的安全加密技術(shù)。微軟,IBM, 摩托羅拉和SAP已經(jīng)認(rèn)同了這一方式?,F(xiàn)在讓我談一談我們的服務(wù)和支持情況,因?yàn)檫@是使客戶構(gòu)建并管理擴(kuò)展型企業(yè)基礎(chǔ)結(jié)構(gòu)的關(guān)鍵。我們的專業(yè)服務(wù)機(jī)構(gòu)的目標(biāo)是,幫助客戶迅速地執(zhí)行新型技術(shù),將知識(shí)傳授給他們的IT員工,并通過(guò)選擇的外源,為其提供人員方面的某些靈活性。在過(guò)去三年中,惠普的系統(tǒng)集成和咨詢服務(wù)有了長(zhǎng)足的發(fā)展。它是我們與中國(guó)的客戶和商業(yè)伙伴成功合作的關(guān)鍵。諸位請(qǐng)看,我們的專門技術(shù)在這些領(lǐng)域。前三項(xiàng)是我剛談到的軟件產(chǎn)品,我談及電子業(yè)務(wù)時(shí)再介紹另外兩項(xiàng)產(chǎn)品。所以,現(xiàn)在我們只介紹ERP ——企業(yè)資源規(guī)劃。在幫助客戶實(shí)現(xiàn)諸如SAP等應(yīng)用程序方面,惠普具有相當(dāng)?shù)膶iT技術(shù)。目前,我們?cè)谌澜缫寻惭b了70多套,此外,我們?cè)跇I(yè)界擁有最全面SAP R/3的服務(wù)和支持體系。去年,我們推出Rapic R/3,這是一種固定價(jià)格合同,其實(shí)施進(jìn)度約為四到六個(gè)月。去年,我們已完成十多項(xiàng)這樣的安裝。順便提一句,我們擁有目前業(yè)界唯一高可用性定制SAP R/3,而且我們嚴(yán)密地綜合了HP-SAP支持程序。談到支持,我想提請(qǐng)各位注意這里所列的兩項(xiàng)。一個(gè)是我們的高可用性支持,它可提供一系列支持,從部門打印服務(wù)器到隨時(shí)在線預(yù)訂系統(tǒng),一應(yīng)俱全。這里還應(yīng)注意的是,我們是唯一經(jīng)證明可在全世界范圍內(nèi)為Unix, Microsoft, Cisco和Netscape提供支持的公司。我們的金融機(jī)構(gòu)為各金融,租賃和再經(jīng)銷產(chǎn)品提供了單一的聯(lián)系點(diǎn)。它還推出了獨(dú)具創(chuàng)意的“技術(shù)更新” 計(jì)劃,該計(jì)劃可自動(dòng)更新客戶的資產(chǎn),并可處理過(guò)時(shí)的技術(shù)?;萜諞Q心成為中國(guó)最佳的客戶服務(wù)機(jī)構(gòu),這是我們不斷發(fā)展目前關(guān)系的關(guān)鍵。我們的客戶服務(wù)部在中國(guó)最先榮獲ISO 9002最優(yōu)質(zhì)量證書。時(shí)至今日,我們的競(jìng)爭(zhēng)對(duì)手沒有一家獲此殊榮。我們還承諾,為我們的客戶提供超前的咨詢服務(wù),在中國(guó),我們每隔兩至三個(gè)月就設(shè)立一個(gè)新的客戶支持中心,最近,我們?cè)卩嵵莺吞旖蜷_設(shè)了客戶支持中心。下周,我們將在深圳設(shè)立第六個(gè)分公司。年中我們將在武漢和南京設(shè)立分公司,它們將同時(shí)負(fù)責(zé)銷售和客戶支持。秋季,我們將增設(shè)一個(gè)主要的反饋中心,編制有150多名員工,它將成為我們?cè)诒本┬略O(shè)的惠普總部的一個(gè)部門。到2000年,我們?cè)谥袊?guó)將有10多家分公司,從事銷售和支持服務(wù)—— 還有其他一些機(jī)構(gòu)主要從事支持服務(wù)。

  我花了很長(zhǎng)的時(shí)間介紹惠普如何協(xié)助客戶建立并管理其擴(kuò)展型企業(yè)基礎(chǔ)結(jié)構(gòu)。或許這一介紹占去我大多數(shù)時(shí)間是合適的,因?yàn)檫@是我們構(gòu)建一切的基礎(chǔ)。在此基礎(chǔ)之上,我們?cè)黾恿四承堄信d趣的電子業(yè)務(wù)解決方案,幫助客戶利用因特網(wǎng)重新設(shè)計(jì)他們的業(yè)務(wù)程序—— 或創(chuàng)建全新的經(jīng)營(yíng)方式。例如,中國(guó)商品訂購(gòu)系統(tǒng) (CGOS) 是中國(guó)全國(guó)性第一家綜合性的,多功能性的商品訂購(gòu)系統(tǒng)。該系統(tǒng)經(jīng)國(guó)家經(jīng)貿(mào)委批準(zhǔn),由內(nèi)貿(mào)部管理。設(shè)立這一系統(tǒng)的目的是為了在中國(guó)建立一個(gè)計(jì)算機(jī)化的商品批發(fā)市場(chǎng),以提供商品貿(mào)易的信息,交易服務(wù),加快批發(fā)的過(guò)程。這一系統(tǒng)投入運(yùn)行意義在于,將先進(jìn)的 '網(wǎng)絡(luò)購(gòu)物' 概念引入中國(guó)的商界。這里,我簡(jiǎn)單地介紹一下所列的三種解決方案。我們的電子業(yè)務(wù)軟件基于惠普的創(chuàng)新技術(shù)——我們稱其為Changengine。它是在惠普的實(shí)驗(yàn)室開發(fā)出來(lái)的,.....現(xiàn)已獲得專利保護(hù),......并在惠普內(nèi)部得到廣泛的應(yīng)用,以自動(dòng)處理關(guān)鍵性的業(yè)務(wù)。我們所強(qiáng)調(diào)的客戶需求是:極其簡(jiǎn)單,企業(yè)無(wú)法快速改變其應(yīng)用程序,以跟上業(yè)務(wù)過(guò)程的變化。HP Changengine技術(shù)可在應(yīng)用程序之外處理過(guò)程邏輯。這可使客戶改變業(yè)務(wù)的邏輯,而無(wú)須變更應(yīng)用程序—— 因此大大地加快了他們重新設(shè)計(jì)其業(yè)務(wù)過(guò)程的速度。我們已經(jīng)推出兩項(xiàng)基于這一技術(shù)的軟件解決方案。HP AdminFlow是一種可使內(nèi)部管理過(guò)程自動(dòng)化的軟件產(chǎn)品。其例子包括IT服務(wù)請(qǐng)求自動(dòng)化,旅費(fèi)報(bào)銷自動(dòng)化,以及人力資源管理自動(dòng)化等。Sumitomo人壽保險(xiǎn)公司在準(zhǔn)備行業(yè)解除管制時(shí),就利用這一方案迅速改變了數(shù)百項(xiàng)過(guò)程。HP SmartContact是一種集成技術(shù),可用于管理多用戶聯(lián)系通道——例如電話,因特網(wǎng),傳真以及電子郵件。加利福尼亞州的一家主要的健康保險(xiǎn)公司,藍(lán)十字就利用這一方式,創(chuàng)建了綜合的'虛擬' 回應(yīng)中心,極大地提高了客戶服務(wù)代表的工作效率,以及客戶的滿意率。我們還計(jì)劃推出基于HP Changengine的供應(yīng)鏈解決方案?;萜盏某上蠹夹g(shù)將在電子業(yè)務(wù)中起到重要的作用——實(shí)現(xiàn)諸如電子編目,遠(yuǎn)程醫(yī)療診斷,以及保險(xiǎn)索賠處理等應(yīng)用程序。為了讓諸位對(duì)成象技術(shù)有所了解,這里,我給大家介紹一下我們是如何與著名的女裝設(shè)計(jì)師Liz Claiborne合作的。我們一起創(chuàng)立了一個(gè) '虛擬陳列室' ,以展示最新的時(shí)裝。通過(guò)它可以先睹為快,并可以在線采購(gòu)。這一方式可使Liz Claiborne通過(guò)新的渠道獲得潛在的客戶——特別是那些中,小型的公司,因?yàn)樗鼈儾辉富ㄥX去位于紐約陳列室參觀。隨著信息的數(shù)碼化——通過(guò)因特網(wǎng)提供通用的連接——信息均可以電子的形式分布,按需在當(dāng)?shù)卮蛴?。這一發(fā)展趨勢(shì)影響極大。例如,波音在公司網(wǎng)址上載有多達(dá)10萬(wàn)頁(yè)的維修手冊(cè)。而維修人員只需印制所需的某程序。波音應(yīng)確保該程序是最新的。 這樣,維修人員在查找有關(guān)信息時(shí)就節(jié)省了大量的時(shí)間,因?yàn)樗麄兛梢栽诰€查詢所需的信息。這里有一個(gè)關(guān)于分布式打印的有趣的例子。它可使人們看到出版業(yè)未來(lái)的情形。Inter-City Express是歐洲一家主要為商業(yè)旅行者提供服務(wù)的市郊列車公司。列車每天兩次通過(guò)衛(wèi)星收聽新聞。他們利用衛(wèi)星發(fā)來(lái)的消息出版自己的報(bào)紙, 其讀者為特殊的客戶。新聞是用惠普的LaserJet激光打印機(jī)印制的。與某些競(jìng)爭(zhēng)者不同,惠普已經(jīng)建立了一個(gè)欣欣向榮的消費(fèi)者業(yè)務(wù)。我們的許多產(chǎn)品是面向家庭用戶和小型企業(yè)的,與此同時(shí),我們也提高了供貨的效率和支持能力,為大眾市場(chǎng)提供服務(wù)。我們還努力在這一領(lǐng)域樹立起良好的形象。最近,發(fā)起了一個(gè)提高品牌知名度的活動(dòng),其主題是“不斷地發(fā)揮潛力” 。這一活動(dòng)表明,我們正在創(chuàng)造全新的事物。這里我舉幾個(gè)例子。我先從圖象的左上角開始,然后順時(shí)針方向講解。首先,我們使人們能以全新的方式獲取或獲得信息——甚至金錢。APC與因特網(wǎng)連接,為人們提供了獲取新的信息的通道。我們的掃描器可使人們獲取以前只能以紙張的形式保存的信息,并將這一信息轉(zhuǎn)換為數(shù)碼的形式,然后通過(guò)網(wǎng)絡(luò)將其發(fā)送出去。VeriFone的個(gè)人自動(dòng)柜員機(jī)可使人們從銀行帳戶提款,并以 '儲(chǔ)值' 的形式,將其存入智能卡,然后象現(xiàn)金一樣使用。其次,我們還創(chuàng)造了全新的機(jī)會(huì)生成并處理信息。例如,人們利用家用照相系統(tǒng),可以自行編輯照片——或許刪除照片上的某人——編輯家庭簡(jiǎn)報(bào),日歷或賀卡。第三,我們的網(wǎng)絡(luò)型PC機(jī)可使人們向世界各地的朋友發(fā)送信息——或通過(guò)網(wǎng)址與陌生人分享信息。當(dāng)然,我們也提供了印制的復(fù)印該信息的功能。實(shí)際上,我們的 '包羅萬(wàn)象' 產(chǎn)品涉及的范圍更廣。它們可以通過(guò)傳真印制,復(fù)印,發(fā)送和接收信息。這就是家庭用戶或小型企業(yè)所需的產(chǎn)品,因?yàn)樗麄儧]有太多的空間安置不同的設(shè)備。如今,具備電子商務(wù)的能力已經(jīng)成為全世界金融機(jī)構(gòu)成功的關(guān)鍵因素。多年來(lái),惠普公司一直與中國(guó)的金融機(jī)構(gòu)密切合作,在中國(guó)率先開創(chuàng)最佳電子商務(wù)。請(qǐng)?jiān)试S我概述一下惠普公司在這一領(lǐng)域的所做的貢獻(xiàn)。1995年,我們開始與中國(guó)建設(shè)銀行合作,在惠普的UNIX平臺(tái)開發(fā)了資金清算系統(tǒng)。如今,惠普的服務(wù)器,PC機(jī)和支持服務(wù)用于該行在全國(guó)的44家分行,幫助它們縮短了交易清算的時(shí)間,從原先的10天縮短為現(xiàn)在的24小時(shí)。本月,我們將與中國(guó)銀行試行一解決方案,使其公司客戶在線進(jìn)行標(biāo)準(zhǔn)的銀行交易。在中國(guó),這是首次進(jìn)行此類項(xiàng)目。在所有方案中,惠普虛擬保險(xiǎn)箱(VirtualVault)方案因其卓越的安全性和可靠性,以及其服務(wù)支持而入選。目前,惠普與分支機(jī)構(gòu)VeriFone正與中國(guó)銀行繼續(xù)合作,建立這一平臺(tái),以便在年底之前確保在線提供電子商務(wù)服務(wù),從而在中國(guó)再拔頭籌。我將這一話題留給中國(guó)銀行的朋友,稍后,他將向諸位詳談?dòng)嘘P(guān)惠普和中行合作的情況?,F(xiàn)在我簡(jiǎn)單地談一談?dòng)嘘P(guān)VeriFone的情況。他們起先提供諸如支付終端這樣的解決方案。爾后該公司轉(zhuǎn)向提供客戶機(jī)/服務(wù)器計(jì)算,在HP9000上開發(fā)其解決方案。隨著因特網(wǎng)的迅速發(fā)展,VeriFone開始研制“虛擬”世界的產(chǎn)品。v.WALLET (虛擬錢包) 是基于PC機(jī)的支付器件,嵌入Netscape和Microsoft瀏覽器,使客戶可使用信用卡進(jìn)行支付。v.POS——指虛擬收款機(jī)——是一種位于商戶服務(wù)器的軟件,專門用于處理虛擬商店的因特網(wǎng)安全信用卡交易。這包括實(shí)時(shí),在線授權(quán),結(jié)算,以及其他支付管理功能。v.GATE (虛擬網(wǎng)關(guān)) 是一種位于金融機(jī)構(gòu)服務(wù)器上的網(wǎng)關(guān)軟件,用于管理來(lái)自多個(gè)商戶網(wǎng)絡(luò)服務(wù)器的交易。最后,將這三項(xiàng)合而為一,我們創(chuàng)建了綜合支付系統(tǒng),這是一個(gè)開放式的,基于客戶機(jī)/服務(wù)器的平臺(tái),可處理所有這些形式的支付。所以,電子商務(wù)正在成熟,而且發(fā)展迅猛?;萜蘸蚔eriFone的聯(lián)手,正在推動(dòng)這一變革。

  這就是惠普在協(xié)助客戶構(gòu)建的電子化世界。我們?cè)笌椭銈兘⒉⒐芾鞩T基礎(chǔ)結(jié)構(gòu),使你們能不斷尋求新的機(jī)遇。我們?cè)笌椭銈儗I(yè)務(wù)過(guò)程迅速地帶入網(wǎng)絡(luò)——并利用它創(chuàng)造全新的經(jīng)營(yíng)方式。我們?cè)笧榧彝マk公的人們提供服務(wù)——為那些只想從技術(shù)中尋求樂趣的人們提供服務(wù)。我們?cè)钢槐壑?,通過(guò)因特網(wǎng)安全而有效地處理錢款,從而變革商務(wù)的形式。我們努力在這些領(lǐng)域?yàn)槲覀兊目蛻粼鲋?。但我認(rèn)為,最重要的是,我們?cè)谒兴拇箢I(lǐng)域運(yùn)作。因?yàn)?,伴隨著網(wǎng)絡(luò)化世界的到來(lái),不同領(lǐng)域的界限正在消亡,而我們可以為您在變革中導(dǎo)航。我們除了在硬件,軟件和支持服務(wù)方面具有優(yōu)勢(shì)外,也決心通過(guò)主辦各類活動(dòng),提高人們的意識(shí),為我們的客戶,網(wǎng)絡(luò)伙伴以及政府和學(xué)術(shù)界的同仁出謀劃策,共同構(gòu)建這一電子化世界?;萜誐egaForum就是一個(gè)例證。今年的惠普MegaForum在上海開幕,并將在中國(guó)的六個(gè)主要城市舉辦。1998年,總共將有3萬(wàn)多位嘉賓參加惠普MegaForum。他們將參加各類研討會(huì),產(chǎn)品展示和貿(mào)易展銷會(huì)。據(jù)我所知,如此規(guī)模IT的盛會(huì),在中國(guó),乃至在惠普都是前所未有的。惠普 (中國(guó)) 公司每年還舉辦另一IT活動(dòng)——惠普電子世界,其目的是面向最終用戶。今年,這一活動(dòng)將在北京舉行,重點(diǎn)也是電子商務(wù)。屆時(shí),將有40多家廠商,1萬(wàn)多位嘉賓參加,100多場(chǎng)研討會(huì)將涉及IT界在中國(guó)和世界實(shí)現(xiàn)電子商務(wù)所面臨的諸多問(wèn)題。今年,在惠普電子世界,我們計(jì)劃再創(chuàng)中國(guó)第一,即通過(guò)電視會(huì)議使北京,臺(tái)北和香港的觀眾在同一論壇探討共建電子化世界的課題。我認(rèn)為,連David Packard本人也會(huì)以此為榮,向中國(guó)的觀眾講話。當(dāng)然,我們更覺得能參加這一盛會(huì),不勝榮幸。電子化世界代表著全新的經(jīng)營(yíng)方式。我極力希望諸位能欣然接受它,利用它,使貴組織獲得更大的成功。

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