VOA商務(wù)英語(yǔ)第18課

所屬教程:VOA商務(wù)英語(yǔ)

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T: When consumers go online, (上網(wǎng)) they need to trust the vender.

G: We already have our consumer confidence in our product(產(chǎn)品信譽(yù))

T: buying online is different from buying in the store.

G: It's a lot different in cyberspace.

T: cybersellers(網(wǎng)上銷(xiāo)售商) have to develop an enviornment of turst.（建立信任的環(huán)境）

G: I know. Well asking people to type in their credit card number.

T: and they have no idea who will have that information

G: we have to have some way to show them that data is security online transaction（網(wǎng)上交易）

T: to do online transactions, you need to link up with（與...掛鉤） the financial institution.（金融機(jī)構(gòu)）

G: like a bank or investment bank?

T: right, there are intermediary（中間人） between you and your customers' money.

G: we'll use the same one that issues（發(fā)布） our credit cards

T: that will help with the trust fator.

G:we'll have to pay them fee ,I suppose.

T: there's a standard fee schedule(標(biāo)準(zhǔn)價(jià)目表) for e-commerce transaction.

G: part of price of doing business

T: you also need financial software

g: off the shelf（現(xiàn)成出售的）or custom-made（訂制的）

T: off the shelf.If you have custom-made financial software, you may not have interoperability.（相互操作性）

G: you mean I may not be able to share financial information easily.

T: exactly. The financial data has to be shared with your financial institution.

G: and what about encreption methods?

T: generally,most companies are going with one or two types of encreption.

G: ok,I'll checking to off the shelf financial software.