每日背誦第五期18
Back in 1954, Ray Kroc was already in his 50s when he persuaded the McDonald brothers to let him be responsible for a franchising operation. He expanded their clean, efficient, assembly-line style of marketing hamburgers from one location to more than 200 in just seven years. When Kroc died a billionaire in 1984, McDonald's fast-food restaurants were found in all corners of the globe and Kroc was extolled as the “Father of Franchising.”
早在1954年，雷·克勞克說(shuō)服麥當(dāng)勞兄弟讓他負(fù)責(zé)經(jīng)營(yíng)一家專賣店時(shí)，他已年過(guò)50。短短7年內(nèi)，他便將麥當(dāng)勞銷售漢堡所采用的既衛(wèi)生又高效率的生產(chǎn)線風(fēng)格，從一處發(fā)展到200多處。1984年，克勞克去世時(shí)，他已成為億萬(wàn)富翁，麥當(dāng)勞快餐店已遍布世界各個(gè)角落，克勞克也被譽(yù)為“專賣店行業(yè)之父”。
(短文節(jié)選,本期開(kāi)始連載：開(kāi)間專賣店 )
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