每日背誦第五期20
Franchising, in brief, is a system of business based on a legal arrangement in which one party---the franchisee---agrees with the franchise owners to produce and market their goods or services on a local or regional basis. The franchise owner provides operating systems such as advertising and accounting. This system has enabled many entrepreneurs to realize their dream of owning their own business where normally it would have been impossible for them to go it alone.
簡單地說，特許經(jīng)營是建立在合法協(xié)議基礎(chǔ)之上的一種商業(yè)體制，協(xié)議一方——得到授權(quán)者同意的特許經(jīng)營人在當(dāng)?shù)鼗蚰硞€(gè)地域內(nèi)制造和銷售他們的產(chǎn)品或提供服務(wù)。授權(quán)者負(fù)責(zé)提供營運(yùn)機(jī)制，如廣告和會(huì)計(jì)等。這種體制使許多創(chuàng)業(yè)者實(shí)現(xiàn)了他們的夢(mèng)想，擁有了他們自己原本無法獨(dú)力經(jīng)營的事業(yè)。
(短文節(jié)選,本篇始于：開間專賣店)
