PART I DICTATION [15 MIN]
Listen to the following passage. Altogether the passage will be read to you four times. During the first reading, which will be done at normal speed, listen and try to
understand the meaning. For the second and third readings, the passage will be read sentence by sentence, or phrase by phrase, with intervals of 15 seconds. The last reading
will be done at normal speed again and during this time you should check your work. You will then be given 2 minutes to check through your work once more.
Please write the whole passage on ANSWER SHEET ONE.
Dictation
Advertising
Advertising has already become a specialized activity in modern times. In today’s business world, supply is usually greater than demand. There is great competition between
manufacturers of the same kind of product because they want to persuade customers to buy their particular brand. They always have to remind their customers of the name and
qualities of their products by advertising. The manufacture advertises in newspapers and on the radio. He sometimes employs sales girls to distribute samples of their products.
He sometimes advertises on the Internet as well. In addition, he always has advertisements put into television programs that will accept them. Manufactures often spend huge sums
of money on advertisements. We buy a particular product because we think that is the best. We usually think so because the advertisements say so. People often don’t ask
themselves if the advertisements are telling the truth when they buy advertised products from shops.