英語(yǔ)播客初級(jí)版 第182期(外教講解):商業(yè)計(jì)劃

A:I’ve had it! I’m done working for a company that is taking me nowhere!
B:So what are you gonna do? Just quit?
A: That’s exactly what I am going to do! I’ve decided to create my own company! I’m going to write up a business plan, get some investors and start working for myself!
B: Have you ever written up a business plan before?
A: Well, it can’t be that hard! I mean, all you have to do is explain your business, how you are going to do things and that’s it, right?
B: You couldn’t be more wrong! A well written business plan will include an executive summary which highlights the idea of the business in two pages or less. Then you need to describe your company with information such as what type of legal structure it has, history, etc.
A: Well, that seems easy enough.
B:Wait, there’s more! Then you need to introduce and describe your goods or services. What they are and how they are different from competitors’? Then comes the hard part, a market analysis. You need to investigate and analyze hundreds of variables! You need to take into consideration socioeconomic factors from GDP per capita to how many children on average the population has! All this information is useful so that you can move on to your strategy and implementation stage, where you will describe in detail how you will actually execute your idea.
A: Geez. Is that all?
B: Almost, the most important piece of information for your investors will be the financial analysis. Here you will calculate and estimate sales, cash flow and profits. After all, people will want to know when they will begin to see a return on their investment!
A: Umm. I think I’ll just stick to my old job and save myself all the hassle of trying to start up a business!
legal structure 公司結(jié)構(gòu)
execute vt.執(zhí)行, 實(shí)行
Congress makes the laws; the President executes them.
國(guó)會(huì)制定法律，總統(tǒng)執(zhí)行法律。
financial analysis財(cái)務(wù)分析
return on one’s investment 投資上的盈利
hassle n.困難，麻煩
【拓展詞匯】
entrepreneur n.企業(yè)家
credentials n.證明，資格
vision statement 描述你的商業(yè)預(yù)測(cè)
prospects n.前景;景象
feasibility n.可行性
A: 我受夠了。我正在為一個(gè)不能帶我前進(jìn)的公司工作。
B: 你會(huì)怎么辦?只是放棄?
A: 那正是我要做的事。我決定建立自己的公司。我想要撰寫商業(yè)計(jì)劃，找到一些投資者并為自己開始工作。
B: 你先前寫過(guò)商業(yè)計(jì)劃嗎?
A: 那不是很難。我的意思是，你必須做的事就是解釋你的商業(yè)，以及你會(huì)如何做，對(duì)吧?
B: 你真是糊涂。一個(gè)好的商業(yè)計(jì)劃包括行政上的總結(jié)，用2頁(yè)或更少的頁(yè)數(shù)突出商業(yè)的想法。然后你需要描述諸如公司結(jié)構(gòu)類型，公司發(fā)展歷史等相關(guān)信息。
A: 喔，那看起來(lái)很簡(jiǎn)單。
B: 等等，還有。你需要介紹并描述公司的貨物或服務(wù)。具體是什么以及和其他同行有什么區(qū)別?下一個(gè)就是最難得部分，市場(chǎng)分析。你需要調(diào)查并分析各種變量。你需要考慮包括從平均GDP到平均每個(gè)家庭擁有孩子的數(shù)量等社會(huì)經(jīng)濟(jì)因素。所有的信息都是有用的，這樣你才能進(jìn)行戰(zhàn)略定位和執(zhí)行階段，這一步你要詳細(xì)描述你將如何執(zhí)行你的主意。
A:Geez。就這些嗎?
B:快了。對(duì)投資者來(lái)說(shuō)信息最重要的部分就是財(cái)務(wù)分析。你要計(jì)算并估計(jì)銷售，資金流動(dòng)和利潤(rùn)。畢竟，人們想要知道什么時(shí)候他們能看到投資上的盈利。
A: 我想我會(huì)繼續(xù)做原來(lái)的工作，不自尋開公司的麻煩。