英語播客初級版 第270期(外教講解):討論競爭
Mr. Ford: Now, of course, with all this cutting-edge technology there must be a catch, you might ask yourself. I bet the retail price will be too much for most consumers, you might say. Well, you’d be wrong!
Mr. Ford: Yes, of course the x420 is aimed at the luxury market, but if you compare the price of our leading competitors, the x420 represents incredible value for money. At only15,000RMB it is far more affordable and far more attractive than almost every leading brand and model.
Mr. Ford: So, what differentiates us from our competitors? Well, if we compare Orange’s luxury MP40 range then we can really highlight some of the differences.
Mr. Ford: Now, of course Orange has an enviable record for producing revolutionary and top class products, and I must admit the MP40 is a breathtaking machine. However, for most consumers the MP40 is simply far too expensive to consider.
Mr. Ford:Compared with the x420 it is more expensive and there’s no doubt that considering the quality and workmanship that goes into the x420 we really win hands down on value for money.
Mr. Ford: Also, if you compare the after sales service we offer I think we can proudly boast the best customer service facilities in the whole lap-top sector. As opposed to most of our rivals, we guarantee quality, we guarantee service and we guarantee reliability.
Mr. Ford: The questions we must ask ourselves are ” What does the Alpha brand stand for? and also ” How can we set ourselves apart from our competitors? The answer to both of these questions is the same， my friends.
Mr. Ford: Alpha stands first and foremost for quality, for excellence and for service. If we always stick to this philosophy then I’m confident that we will really be able to expand our market share significantly. Okay, let me move on now to give you an idea of our marketing campaign for the x420.
cutting-edge a.最新最先進(jìn)的
catch n. 隱藏的問題
aim v.目標(biāo)
differentiate v.使有差異
highlight v. 使人們注意到
enviable adj. 令人羨慕的
foremost adj.最重要的
Mr. Ford: 你也許會捫心自問，x420雖然使用了所有最新最先進(jìn)的技術(shù)，那肯定還會有隱藏的問題，。你也許會說，我預(yù)計的銷售價格對于大多數(shù)消費(fèi)者來說都太高了。但是，你們錯了。
Mr. Ford: 是的，x420瞄準(zhǔn)的是奢侈品市場，但是如果你將價格和我們的主要競爭對手相比較，x420遠(yuǎn)遠(yuǎn)物超所值。售價1萬5千人民幣，這比所有的品牌和型號都能使顧客承受得起，而且對他們更有吸引力。
Mr. Ford: 那么是什么使我們與競爭對手不同?如果我們將產(chǎn)品同Orange公司的豪華MP40相比，我們就會注意到一些不同之處。
Mr. Ford: 盡管Orange有著引領(lǐng)革命和生產(chǎn)頂級產(chǎn)品的令人羨慕的記錄，我必須承認(rèn)MP40是令人贊嘆的機(jī)器。盡管如此，對于大多數(shù)消費(fèi)者，MP40太貴了而不會考慮去購買。
Mr. Ford: 同x420相比，MP40貴了很多，考慮到質(zhì)量和做工，毫無疑問x420在性價比上絕對勝出。
Mr. Ford: 而且，如果你比較售后服務(wù)質(zhì)量，我認(rèn)為我們提供的服務(wù)是最好的。同對手相比，我們能確保質(zhì)量，確保服務(wù)，并保證可靠性。
Mr. Ford: 我們必須問自己的問題是“Alpha品牌代表著什么”，還有“如何能使我們與競爭對手不同?”
這兩個問題的答案都是相同的，朋友們。
Mr. Ford: Alpha代表著一流的質(zhì)量，完美和一流的服務(wù)。如果我們堅持這些原則，我有信心我們能夠顯著地擴(kuò)展市場份額。下面我們來談下x420銷售團(tuán)隊的情況。
Mr. Ford: Yes, of course the x420 is aimed at the luxury market, but if you compare the price of our leading competitors, the x420 represents incredible value for money. At only15,000RMB it is far more affordable and far more attractive than almost every leading brand and model.
Mr. Ford: So, what differentiates us from our competitors? Well, if we compare Orange’s luxury MP40 range then we can really highlight some of the differences.
Mr. Ford: Now, of course Orange has an enviable record for producing revolutionary and top class products, and I must admit the MP40 is a breathtaking machine. However, for most consumers the MP40 is simply far too expensive to consider.
Mr. Ford:Compared with the x420 it is more expensive and there’s no doubt that considering the quality and workmanship that goes into the x420 we really win hands down on value for money.
Mr. Ford: Also, if you compare the after sales service we offer I think we can proudly boast the best customer service facilities in the whole lap-top sector. As opposed to most of our rivals, we guarantee quality, we guarantee service and we guarantee reliability.
Mr. Ford: The questions we must ask ourselves are ” What does the Alpha brand stand for? and also ” How can we set ourselves apart from our competitors? The answer to both of these questions is the same， my friends.
Mr. Ford: Alpha stands first and foremost for quality, for excellence and for service. If we always stick to this philosophy then I’m confident that we will really be able to expand our market share significantly. Okay, let me move on now to give you an idea of our marketing campaign for the x420.
cutting-edge a.最新最先進(jìn)的
catch n. 隱藏的問題
aim v.目標(biāo)
differentiate v.使有差異
highlight v. 使人們注意到
enviable adj. 令人羨慕的
foremost adj.最重要的
Mr. Ford: 你也許會捫心自問，x420雖然使用了所有最新最先進(jìn)的技術(shù)，那肯定還會有隱藏的問題，。你也許會說，我預(yù)計的銷售價格對于大多數(shù)消費(fèi)者來說都太高了。但是，你們錯了。
Mr. Ford: 是的，x420瞄準(zhǔn)的是奢侈品市場，但是如果你將價格和我們的主要競爭對手相比較，x420遠(yuǎn)遠(yuǎn)物超所值。售價1萬5千人民幣，這比所有的品牌和型號都能使顧客承受得起，而且對他們更有吸引力。
Mr. Ford: 那么是什么使我們與競爭對手不同?如果我們將產(chǎn)品同Orange公司的豪華MP40相比，我們就會注意到一些不同之處。
Mr. Ford: 盡管Orange有著引領(lǐng)革命和生產(chǎn)頂級產(chǎn)品的令人羨慕的記錄，我必須承認(rèn)MP40是令人贊嘆的機(jī)器。盡管如此，對于大多數(shù)消費(fèi)者，MP40太貴了而不會考慮去購買。
Mr. Ford: 同x420相比，MP40貴了很多，考慮到質(zhì)量和做工，毫無疑問x420在性價比上絕對勝出。
Mr. Ford: 而且，如果你比較售后服務(wù)質(zhì)量，我認(rèn)為我們提供的服務(wù)是最好的。同對手相比，我們能確保質(zhì)量，確保服務(wù)，并保證可靠性。
Mr. Ford: 我們必須問自己的問題是“Alpha品牌代表著什么”，還有“如何能使我們與競爭對手不同?”
這兩個問題的答案都是相同的，朋友們。
Mr. Ford: Alpha代表著一流的質(zhì)量，完美和一流的服務(wù)。如果我們堅持這些原則，我有信心我們能夠顯著地擴(kuò)展市場份額。下面我們來談下x420銷售團(tuán)隊的情況。
