今天的這段對話,在討論廣告,
怎么能宣傳慶祝建校一百周年的活動?你怎么看待香港到處都是廣告
來聽今天的講解:
beginner
A: how could we advertise our celebrations to mark the centenary of the founding of the university?
我們怎么能宣傳我們慶祝建校一百周年的活動呢?
B: I’m sure we could get one or two tv companies to come in. perhaps the president could invite them and do an interview.
我相信我們可以找一兩家電視公司來。也許總統(tǒng)可以邀請他們做一次采訪。
A: that’s a good idea. We could put up some posters in and around the campus with a list of events. It would be quite cheap to do on the campus.
這是個好主意。我們可以在校園內外張貼一些海報,并列出活動清單。在校園里做這件事會很便宜。
B: it will be expensive to do outside the campus. Perhaps we could arrange for some sponsorship.
在校外做會很貴。也許我們可以安排一些贊助。
A: we could contact alumni who work for large, well-know companies. They might be able to arrange cheap advertising in exchange for some free tickets.
我們可以聯(lián)系那些在知名大公司工作的校友。他們可能會安排廉價的廣告來換取一些免費門票。
B: good thinking! We should also print some leaflets for students to distribute.
好主意!我們還應該印一些傳單給學生分發(fā)。
A: we should put some information about it on the home page of our university website. When people visit the website, they’ll see the information.
我們應該把它的一些信息放在我們大學網(wǎng)站的主頁上。當人們訪問網(wǎng)站時,他們會看到這些信息。
B: we could take out some advertisements to local newspapers. I checked the prices and they are reasonable.
我們可以在當?shù)貓蠹埳峡且恍V告。我查了一下價格,它們是合理的。
A: ok. Let’s get to work on our advertising campaign.
好的。讓我們開始我們的廣告活動吧。
Intermediate
A: there are advertisements everywhere here in hong kong. The city is so bright at night, with all the neon signs.
香港到處都是廣告。夜晚的城市如此明亮,到處都是霓虹燈。
B: I like it. It makes the city feel alive. I like all the different colors and I like the billboards with eye-catching pictures and slogans.
我喜歡它。它讓這座城市充滿活力。我喜歡所有不同的顏色,我喜歡有醒目圖片和標語的廣告牌。
A: I think that there are too many of them. I think that companies spend far too much money on advertising. They should have lower prices instead. Then they would see more.
我認為他們太多了。我認為公司在廣告上花了太多錢。他們應該降低價格。然后他們會看到更多。
B: I see your point, but if companies didn’t spend money on advertising, no one would hear about their products. I agree that some form of advertising can be annoying. I don’t like it when people try to give you leaflets with information about products you have no intention of buying.
我明白你的意思,但如果公司不在廣告上花錢,就沒有人會聽說他們的產(chǎn)品。我同意某種形式的廣告可能會很煩人。我不喜歡人們試圖給你傳單,上面有你無意購買的產(chǎn)品的信息。
A: I really hate receiving spam. I also dislike having to listen to advertisements and jingles when they are broadcast in stores or on the subway.
我真的很討厭收到垃圾郵件。我也不喜歡在商店或地鐵上播放廣告和順口溜。
B: yes, that annoys me too. With billboards, you can look away, but with broadcasts, you can’t avoid them. I like the way that advertising agencies use comedy in their campaign.
是的,這也讓我很惱火。有了廣告牌,你可以把目光移開,但有了廣播,你就無法避開它們。我喜歡廣告公司在廣告活動中使用喜劇的方式。
A: I like that too. I don’t like the way that advertising campaign often tell you if you don’t buy a certain product, you’re not cool or modern or efficient or something.
我也喜歡。我不喜歡廣告活動經(jīng)常告訴你的方式,如果你不買某個產(chǎn)品,你就不酷、不現(xiàn)代、不高效。
B: that kind of advertising seems to be very common with brand name products. They are always trying to maintain brand loyalty.
這種廣告似乎在名牌產(chǎn)品中很常見。他們總是試圖保持品牌忠誠度。