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英語四級閱讀練習(xí):互聯(lián)網(wǎng)追蹤與用戶數(shù)據(jù)

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tingliketang

2024年05月30日

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英語四級閱讀練習(xí)

Imagine you went to a restaurant with a date; had a burger, paid with a credit card, and left. The next time you go there, the waiter or waitress, armed with your profile data, greets you with, "Hey Joe, how are you? Mary is over there in the seat you sat in last time. Would you like to join her for dinner again?" Then you find out that your burger has been cooked and your drink is on the table. Forget the fact that you are with another date and are on a diet that doesn’t include burgers. Sound a little bizarre? To some, this is restaurant equivalent of the Internet.The Net’s ability to profile you through your visits to and interactions at websites provides marketers with an enormous amount of data on you—some of which you may notwant them to have.

Are you aware that almost every time you access a website you get a “cookie”? Unfortunately, it’s not the Mrs. Reid’s type. A cookie on the Internet is a computer code sent by the site to your computer—usually without your knowledge. During the entire period of time that you are at the site, the cookie is collecting information about your interaction, including where you visit, how long you stay there, how frequently you return to certain pages, and even your electronic address. Fill out a survey to collect free information or samples, and marketers know even more about you—like your name, address, and any other information you provide. While this may sound scary enough, cookies aren’t even the latest in technology. A new system called I-librarian Alexa—named for the legendary third century B.C. library in Alexandria, Egypt—does even more. While cookies track what you are doing at one site, Alexa collects data on all your Web activity, such as which sites you visit next, how long you stay there, whether you click on ads,etc. All thisinformation is available to marketers, who use it to market more effectively to you. Not only do you not get paid for providing the information, you probably don’t even know that you are giving it.

英語四級閱讀模擬題:

Choose correct answers to the question:

1.In the restaurant story, the author may most probably think the waiter or waitress was ________ 。

A. considerate

B. polite

C. irritating

D. unsmart

2.The author makes up the restaurant story in order to _______ 。

A.show the good service offered in some Web restaurants

B.criticize some restaurants for too considerate service

C.show the Internet’s ability to collect data on you

D.prove the incredible power of the Internet

3.What can be learned about “cookie” from the second paragraph?

A.It was first created by Mrs. Reid.

B.It collects information on you without your knowing it

C.It’s some information sent to your computer about yourself.

D.It’s the latest in technology.

4.What can be learned about "Alexa" from the second paragraph?

A.Alexa is named after an ancient hero in Egypt

B.Alexa is installed in libraries.

C.Alexa can collect all the necessary data on you.

D.Alexa can provide more data for marketers than a cookie.

5.Which of the following words can best reflect the author’s attitude to cookies and Alexa?

A. Critical

B. Suspicious.

C. Objective.

D. Optimistic.

【文章概要】

互聯(lián)網(wǎng)上的追蹤技術(shù),如cookie和I-librarian Alexa系統(tǒng),使網(wǎng)站能夠收集用戶的在線活動數(shù)據(jù),包括訪問的頁面、停留時間、點擊的廣告等。這些數(shù)據(jù)為營銷人員提供了大量關(guān)于用戶的個性化信息,用于更精準(zhǔn)地推廣。雖然這種技術(shù)為用戶提供了更個性化的體驗,但也引發(fā)了關(guān)于用戶隱私和數(shù)據(jù)安全的擔(dān)憂。用戶應(yīng)警惕在線數(shù)據(jù)的收集和使用。

【答案解析】

1.答案:C
解析:在餐廳的故事中,服務(wù)員根據(jù)用戶的個人信息進(jìn)行過度熱情的打招呼,并錯誤地提供了用戶不需要的食物,這種行為顯然讓人感到不舒服和惱人。因此,作者可能認(rèn)為服務(wù)員是“irritating”(惱人的)。選項A的“considerate”(體貼的)和B的“polite”(禮貌的)與故事中的情境不符,而D的“unsmart”(不聰明的)也不是最合適的描述。

2.答案:C
解析:作者編造這個餐廳故事是為了類比展示互聯(lián)網(wǎng)收集用戶數(shù)據(jù)的能力。通過餐廳中服務(wù)員根據(jù)顧客的個人資料提供個性化服務(wù)的情景,作者想要說明互聯(lián)網(wǎng)上的網(wǎng)站也能通過用戶訪問和互動來收集大量關(guān)于用戶的數(shù)據(jù)。因此,C選項“展示互聯(lián)網(wǎng)收集用戶數(shù)據(jù)的能力”是最符合作者意圖的答案。

3.答案:B
解析:在第二段中提到,“A cookie on the Internet is a computer code sent by the site to your computer—usually without your knowledge.”,即互聯(lián)網(wǎng)上的cookie是網(wǎng)站發(fā)送到你的電腦上的一個計算機(jī)代碼,通常是在你不知情的情況下發(fā)送的。因此,可以得知cookie會在你不知道的情況下收集你的信息,所以答案是B。

4.答案:D
解析:在原文第二段中提到,“While cookies track what you are doing at one site, Alexa collects data on all your Web activity”,意思是cookie只能追蹤你在一個網(wǎng)站上的行為,而Alexa能夠收集你在整個網(wǎng)絡(luò)上的活動數(shù)據(jù)。因此,可以推斷出Alexa能夠為營銷人員提供更多的數(shù)據(jù),比cookie更為全面。所以正確答案是D。

5.答案:A
解析:文章通過餐廳的例子來類比互聯(lián)網(wǎng)上的數(shù)據(jù)收集,用“sound a little bizarre”和“while this may sound scary enough”等表達(dá)來表示對cookie和Alexa等技術(shù)的擔(dān)憂和批評。這表明作者對這些技術(shù)持批評態(tài)度,因此A選項“Critical”(批評的)最能反映作者的態(tài)度。B選項“Suspicious”(懷疑的)雖然也表示不信任,但程度較輕;C選項“Objective”(客觀的)與文章態(tài)度不符;D選項“Optimistic”(樂觀的)則完全相反。

以上就是英語四級閱讀練習(xí)的文章示例,希望對大家有所幫助!
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