巴黎歐萊雅推出智能美妝產(chǎn)品——Perso

With its focus on innovation and information, L'Oréal Technology Incubator is leading the rest of us into the future of beauty. Today, the Incubator unveiled its latest glimpse ahead — and cemented the importance of personalization — with the L'Oréal Perso.

歐萊雅科技孵化器專注于創(chuàng)新和信息，正在引領我們其他人邁向美妝行業(yè)的未來。今天，科技孵化器與歐萊雅Perso一起揭開了Perso最新的面紗，并鞏固了個性化的重要性。

This smart device creates custom formulas for lipstick, foundation, and skin care. Naturally, the experience starts with an app. First, the customer will take a photo of her face with the Perso app, which will use AI to identify skin conditions like dark spots, large pores, or wrinkles. Then, the app crunches location data to adjust for environmental concerns that affect skin, like pollution, pollen, and UV index.

Perso作為一款智能設備可為口紅、粉底和皮膚護理創(chuàng)建自定義配方。自然，體驗始于應用程序。首先，客戶要用Perso應用程序拍攝她的臉部照片，該應用程序將使用AI識別皮膚狀況，例如黑斑、毛孔粗大或皺紋。然后，應用程序會處理位置數(shù)據(jù)，以適應影響皮膚的環(huán)境問題，例如污染、花粉和紫外線指數(shù)。

Finally, the user enters her own skin-care goals, like eradicating dark spots or dullness. The data is pulled into a custom formula; then, using its three-ingredient cartridges, the device will cook up your formulation and dispense it in a single-use dose. Essentially, the device predicts what your skin will need and creates it for you, no shuffling through your whole serum collection or Googling articles on how to protect your skin from pollution needed.

最后，用戶輸入自己的護膚目標，例如消除黑斑或暗啞。數(shù)據(jù)被拉入自定義配方;然后，Perso將會配置一個含有三種原料的盒子，配置好您的配方并生成一次性使用的劑量。從本質上講，Perso可以預測您的皮膚需求并為您創(chuàng)建解決方案，而無需在整個血清樣本或有關如何保護皮膚免受所需污染的谷歌搜索文章中應接不暇地搜索。

"Perso will dispense a specific product using its three active ingredients," Guive Balooch, global vice president of L'Oréal Technology Incubator, tells Allure. "If it's very dry outside with high levels of pollution, you could increase the antioxidants and moisturizer. You can play with SPF. You can basically have something that's precisely made for you every morning."

歐萊雅技術孵化器全球副總裁Guive Balooch告訴Allure：“Perso將使用其三種活性成分來配置特定產(chǎn)品。如果室外非常干燥且污染程度高，則可以增加抗氧化劑和保濕劑?？梢耘cSPF搭配使用。基本上每天早晨您都可以用到適合自己的東西。”

The lipstick version will use three shade cartridges to create a customized liquid lip color — and you can use the Perso app to design the shade based on a trend, your outfit, or whatever color you’re hoping to match.

口紅版本將使用三個色彩底液盒來創(chuàng)建自定義的液體唇色-您可以使用Perso應用根據(jù)流行趨勢、服裝或希望匹配的任何顏色來設計色彩。

With its adjusting formulas, Perso makes it possible to have more control over your makeup and skin care — which Balooch says customers have asked for. "Consumers have been asking to be part of the process of their beauty and have a stronger relationship with how well it's working," says Balooch. "Here, you become part of the process of your cosmetic."

憑借其可調整配方，Perso可以更好地控制你的化妝和皮膚護理。Balooch說，這是客戶要求的。他表示：“消費者一直要求成為護膚美妝的一部分，并且與產(chǎn)品的表現(xiàn)之間有著更牢固的關系。在這里，用戶就能成為美容過程的一部分。”