公司欺騙客戶的卑鄙手段
In economics, the term shrinkflation could be characterized as a process in which a product shrinks in size or quantity or even gets its quality lowered, while the price of that product remains the same. In other words, it's making a certain product cost more without changing its actual price. Sounds unfair? Well, it does for a lot of people. Despite that, various well-known food and beverage companies have been using this strategy for years.
在經(jīng)濟學中,“縮水通貨膨脹”一詞可以被描述為一種產(chǎn)品在價格保持不變的情況下,其規(guī)模或數(shù)量減少,甚至質(zhì)量下降的過程。換句話說,它在不改變實際價格的情況下提高了某種產(chǎn)品的成本。聽起來不公平?對很多人來說都是這樣。盡管如此,許多知名的食品和飲料公司多年來一直在使用這一策略。
The trickiest thing about this practice is that the change is usually barely noticeable, so only the most attentive customers tend to notice it. And in the long run, even the smallest change ends up saving the company millions of dollars.
這種做法最棘手的一點是,這種變化通常很難被注意到,所以只有最細心的客戶才會注意到它。從長遠來看,即使是最小的改變也會為公司節(jié)省數(shù)百萬美元。
Without further ado, Bored Panda invites you to look through a few examples of products that at some point were affected by shrinkflation.
閑話少說,Bored Panda邀請您瀏覽一些在某種程度上受到通貨緊縮影響的產(chǎn)品示例。
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圖片來源:Julija Svidrait?