Opportunity is the same way. It is everywhere. Opportunity is so freely available that we take it for granted. Yet opportunity alone is not enough to create success. Opportunity must be seized and acted upon in order to have value. So many people are so anxious to "get in" on a "ground floor opportunity", as if the opportunity will do all the work. That's impossible.
Just as you need air to breathe, you need opportunity to succeed. It takes more than just breathing in the fresh air of opportunity, however. You must make use of that opportunity. That's not up to the opportunity. That's up to you. It doesn't matter what "floor" the opportunity is on. What matters is what you do with it.