BEC聽力·中級聽力：企業(yè)成功案例采訪

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BEC聽力考試作為評估商務英語能力的國際權(quán)威標準，旨在模擬真實商務場景，如商務會議、客戶交流、電話談判等，全面考察您對商務信息的捕捉、理解和分析能力。本欄目將為您帶來BEC中級聽力難度的材料，供各個水平的英語學子學習。

聽力原文及翻譯

A: Bookstore has certainly been very successful, why do you think that is?

A：Bookstore確實非常成功，你認為原因何在？

B: Well, it's not been easy. For the first five years, it was a struggle raising funds and developing the right software. The ideas weren't the difficult bit, if you and I sat down here for an hour, we'd come up with 100 good idea, the hard bit is making those ideas work. There are several key elements, which for me were research, recruiting the right stuff and prioritizing.

B：嗯，這并不容易。在最初的五年里，籌集資金和開發(fā)合適的軟件是一場斗爭。創(chuàng)意并不難，如果你和我坐在這里一個小時，我們會想出 100 個好主意，難的是讓這些想法發(fā)揮作用。有幾個關鍵因素，對我來說是研究、招募合適的人才和確定優(yōu)先次序。

A: And you're satisfied with your customer growth.

A：你對客戶增長感到滿意。

B: Well, it was a bit slow at first. But then it picked up, and from May 97, we started to see our greatest growth. We went from $120 million annual sales revenue to $230 million by the end of that year, and from 340,000 customers to 15 million. 58% of them were repeat customers, by 98, sales had reached almost $310 million.

B：嗯，一開始有點慢。但后來又加快了速度，從 97 年 5 月開始，我們開始看到最大的增長。到那年年底，我們的年銷售收入從 1.2 億美元增加到 2.3 億美元，客戶從 34 萬增加到 1500 萬。其中 58% 是回頭客，到 98 年，銷售額已達到近 3.1 億美元。

A: And is Bookstore's success reflected in its profits.

A：Bookstore 的成功是否反映在利潤上？

B: Well, at the moment, we're focusing on introducing ourselves to customers, and we spend a lot on advertising, anything else would be a poor management decision. But, of course it's reflected in our final figures, it's not unusual for a four year old company like ours to be in an investment cycle, what is more unusual is for a young company like bookstore to be sold on the stock market, which happened in July 97.

B：嗯，目前，我們專注于向客戶介紹自己，我們在廣告上投入了大量資金，否則，任何其它決策都是糟糕的管理決策。但是，這當然反映在我們的最終數(shù)字上，像我們這樣一家成立四年的公司處于投資周期并不罕見，更不尋常的是像書店這樣的年輕公司在股票市場上出售，這發(fā)生在 97 年 7 月。

BEC聽力不僅是對商務英語技能的測試，更是未來職業(yè)生涯中不可或缺的一項能力。我們每日都會為您帶來BEC聽力材料的分享，您也可以訪問網(wǎng)站主頁，獲取最新的英語學習資料，全方位提升英語水平。