中國正在取代傳統(tǒng)的歐美國家成為奢侈品消費的主力軍,各類國際奢侈品牌也越發(fā)重視中國市場的地位。中國人在境外的奢侈品消費已連年位居世界第一。長期以來,國際奢侈品牌在國內的價格遠高于國外,這就使得有奢侈品消費需求的中國人轉向國外市場購買。各種稅務,以及流通費用和經銷費用的疊加是導致最終售價高居不下的主要原因。
China is gradually replacing the traditional European and American countries to become the main force of luxury goods consumption. The international luxury brands have also paid more attention to Chinese market. Chinese people have spent the most on luxury goods overseas for several successive years. The international luxury brands have long set much higher prices for their products in China than in many other countries, forcing Chinese luxury consumers to turn their eyes to foreign markets. The accumulation of taxes, distribution costs and marketing costs are the main reasons pushing up the final sales prices.