商務(wù)英語(yǔ)播客 第48課:說(shuō)服之建立需求

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Welcome to the second in this three-part Business English Pod series on presenting your ideas presuasively.

歡迎收聽(tīng)三節(jié)系列商務(wù)英語(yǔ)播客的第二節(jié)：如何讓你的觀點(diǎn)更有說(shuō)服力。

Last time we heard a bad example and a good example of persuasion. Then we covered the first step of the Monroe Sequence: We learned that to be persuasive, you first need to get the audience’s attention by establishing the relevance of the topic. We also talked about how it’s extremely important to relate your proposal directly to your audience’s needs.

上節(jié)課，我們聽(tīng)了說(shuō)服事例的一個(gè)好例子和一個(gè)壞例子。我們學(xué)習(xí)了“門(mén)羅序列”說(shuō)服法的第一步：你首先要通過(guò)關(guān)聯(lián)話題吸引聽(tīng)眾的注意力。我們也談到了將提議直接和觀眾的需要聯(lián)系起來(lái)是十分重要的。

In today’s show, we will be continuing on that theme by looking in detail at the second step in the Monroe Sequence, the need step. This is where you demonstrate to the audience that there is a serious problem with the current situation. This prepares them psychologically to accept your solution.

在今天的學(xué)習(xí)中，我們要詳細(xì)學(xué)習(xí)門(mén)羅序列”說(shuō)服法的第一步：建立需要。在這個(gè)步驟你需要向觀眾證明當(dāng)前的狀況有嚴(yán)重的問(wèn)題。這樣會(huì)使他們有心理準(zhǔn)備來(lái)接受你的解決辦法。

Let’s continue listening to the good example of persuasion that we started last time. Remember, Steve has just gotten his audience’s attention by pointing out the amount of money that Swift loses every year due to turnover. He has also posed a problem: How can we reverse the trend and turn the situation around?

我們繼續(xù)來(lái)聽(tīng)下說(shuō)服法中的好例子，記住：Steve 通過(guò)指出Swift因?yàn)槌山涣棵磕険p失的錢而引起了聽(tīng)眾的注意。他也提出了問(wèn)題：我們應(yīng)當(dāng)如何改變這種狀況而扭轉(zhuǎn)趨勢(shì)?

Listening Questions:

1. What’s the highest temperature in the welding room?

2. What does Steve present first – the problem or the solution?

3. What kind of strategies does Steve use to paint a vivid picture of the need for his solution?