每日一詞|萌文化 cute culture

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從觀看憨態(tài)可掬的寵物視頻到購(gòu)買外形可愛的時(shí)尚用品，“萌文化”正在大行其道。

Originated in Japan, “cute culture” has been steadily gaining popularity in China. It refers to a pop culture phenomenon that sees young people infatuated with cute characters, toys, foods, games and fashions.

“萌文化”源于日本，目前在中國(guó)越來越受到歡迎。它是指一種年輕人迷戀可愛的角色、玩具、食品、游戲和時(shí)尚的大眾文化現(xiàn)象。

The rise of “cute culture” reflects a deeply ingrained sense of loneliness and people’s need for “company.” Watching cutesy videos or buying cute products are a way of creating “company.”

“萌文化”的興起，反映了一種根深蒂固的孤獨(dú)感和人們對(duì)于“陪伴”的渴求。觀看“萌”態(tài)十足的視頻和購(gòu)買“萌”產(chǎn)品，會(huì)讓人感到有人陪伴自己。

Cute culture is a way of worshipping youth — cute characters by definition have babyish features: big heads and eyes, fat cheeks and charmingly naivety.

“萌文化”體現(xiàn)了一種對(duì)青春的崇拜 – “萌”的角色被定義為具有嬰兒的特征：腦袋大、眼睛大、臉頰胖嘟嘟，憨態(tài)可掬。

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