2-- Marketing has us set up with product launches in five major cities, as well as some sponsoring events throughout the year. All together, there will be 15 events.
1-- What kind of sponsoring are we talking about? I don't know how effective sponsorship really is…
2-- It's not what you're thinking. These events will give us a wider exposure than most. Take the tri-city marathon for starters. This is a highly publicized event. The television exposure alone will nearly double our customer awareness.
1-- Other than the marathon, what else is on the list?
2-- We've got a spot in Olympic Stadium sponsoring one of a team's equipment, then a rally for cancer research, and a connection to the inner-city education program.
1-- Sports, medicine, education… seems kind of random, don't you think?
2-- It might seem that way, but this events were all carefully chosen based on marketing research. These are the events that our customers and potential customers care about.
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注解:
1.promotional促銷的
2.sponsorship贊助
3.awareness意識(shí)
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譯文:
1--對(duì)新的產(chǎn)品系列安排了什么樣的促銷活動(dòng)?
2--市場部已經(jīng)決定在五大城市舉行產(chǎn)品發(fā)布會(huì),并且在一年內(nèi)進(jìn)行一些贊助活動(dòng).總共有15場活動(dòng).
1--什么樣的贊助活動(dòng)?我不知道贊助的真正效果…
2--不是你想的那樣.這些活動(dòng)只是給我們提供更多拋頭露面的機(jī)會(huì).我們一開始要贊助3個(gè)城市舉辦的馬拉松比賽,這是個(gè)大家普遍關(guān)注的活動(dòng).光電視一項(xiàng)的上鏡機(jī)會(huì)就會(huì)使我們的顧客意識(shí)增加幾乎2倍.
1--除了馬拉松比賽,還準(zhǔn)備搞什么活動(dòng)?
2--我們在奧林匹克體育館得到贊助其中一個(gè)參賽隊(duì)伍裝備的機(jī)會(huì),還有就是回復(fù)癌癥研究,以及城市內(nèi)部教育項(xiàng)目的聯(lián)系.
1--體育,醫(yī)藥,教育…好像有點(diǎn)兒雜亂,你不這么看嗎?
2--似乎是有點(diǎn)兒亂,但是這些活動(dòng)都是在市場調(diào)查的基礎(chǔ)上認(rèn)真做出的選擇..這些都是我們的顧客和潛在的顧客關(guān)心的活動(dòng).