基礎(chǔ)商務(wù)英語第六集Unit 8 Part2(步入商界--- 帶人參觀公司)
Unit8 Part2 Showing visitors around the company
一、Dialogue(一)
PHIL WATSON: This is the outline design concept.
菲爾.沃森：這是設(shè)計理念的大體輪廓。
This goes with that and this copy goes on the side of the box over here.
這個和那個相搭配，這個放在這邊的箱子的上邊。
So, what do you think?
你認(rèn)為怎么樣?
DON BRADLEY: What do you think, Edward?
堂.布拉德利：你認(rèn)為怎么樣， 愛德華?
EDWARD GREEN: I think the design is very good. But not for this product.
愛德華.格林：我認(rèn)為設(shè)計很棒。但不適合這款產(chǎn)品。
DON BRADLEY: I agree. I' m sorry Phil but it seems rather young for our market.
堂.布拉德利：我同意。對不起菲爾，但對我們的市場而言有點不成熟。
EDWARD GREEN: Yes, it' s very bright.
愛德華.格林：是的，顏色太艷。
It looks really good but Big Boss is a niche product.
設(shè)計看起來確實不錯，但“大老板”是個利基市場。
We are targeting the product at the children of well-educated, high income, young professionals.
我們的產(chǎn)品鎖定的是受過良好教育的兒童、收入高的年輕專業(yè)人士。
And don' t forget we expect adults to buy Big Boss as well.
別忘了，我們也希望成年人購買“大老板”。
GERALDINE: I' m sorry, deliveries are through the side door.
杰拉爾?。簩Σ黄穑?送貨要走側(cè)門。
You go out of the building, turn left,
你出大廈，左轉(zhuǎn)，
and there' s a door on the right hand side marked deliveries. Okay?
右手邊有個門，上面寫著送貨。好嗎?
GERALDINE: Hello, Bibury Systems. Oh, hello, Kate...
杰拉爾丁：你好， Bibury系統(tǒng)公司。哦， 你好， 凱特……
CLIVE HARRIS: Is that Kate Mckenna?
克萊夫.哈里斯：是凱特.麥凱納嗎?
I' ll have a word.
我想跟他談一下。
CLIVE HARRIS: Hello, Kate. How' s your trip?...
克萊夫.哈里斯：你好， 凱特。你的旅行怎樣?……
Good...We need you back here as soon as possible...
好…… 我們需要你盡快趕回來……
Good luck!
祝你好運!
GERALDINE: Sorry to disturb you, Derek.
杰拉爾丁：抱歉打攪你， 德里克。
DEREK: Not at all.
德里克：沒關(guān)系。
EDWARD GREEN: Have you met Phil Watson from RUYJ Advertising?
愛德華.格林：你見過RUYJ 廣告公司的菲爾.沃森嗎?
DEREK JONES: No, I don' t think so.
德里克.瓊斯：沒有，沒見過。
EDWARD GREEN: Phil, I' d like to introduce Derek Jones our Development Manager.
愛德華.格林：菲爾， 我來介紹，德里克.瓊斯，我們的研發(fā)經(jīng)理。
DEREK JONES: Glad to meet you.
德里克.瓊斯：很高興見到你。
EDWARD GREEN: This whole area is our development workshop.
愛德華.格林：這里整個區(qū)域都是我們的研發(fā)車間。
PHIL WATSON: Who gives you the ideas?
菲爾.沃森：誰提出這些創(chuàng)意?
EDWARD GREEN: Most of the ideas come from inside the company...
愛德華.格林：大多數(shù)創(chuàng)意來自公司內(nèi)部……
PHIL WATSON: Who thought of this?
菲爾.沃森：誰想到這樣做的?
EDWARD GREEN: This product here is being manufactured under licence from a company in the States.
愛德華.格林：這個產(chǎn)品是由一家美國公司提供特許生產(chǎn)的。
It' s not our concept, I' m afraid.
不是我們的想法。
But it' s selling very fast.
但銷售很快。
We have a very flexible position on licensing deals.
我們在特許交易上采取很靈活的方式。
PHIL WATSON: This looks beautiful.
菲爾.沃森：看上去真漂亮。
EDWARD GREEN: Derek, whose idea was this?
愛德華.格林：德里克， 這又是誰的注意?
Did you think of this one?
是你想到的嗎?
DEREK JONES: No, it' s quite nice, isn' t it?
德里克.瓊斯：不是。很不錯，對吧?
That toy started life as a picture from a young girl from a local school. She sent it in to us.
這個玩具最初是張圖片，是本地一所學(xué)校的一個女孩寄給我們的。
Ah, here it is.
啊，在這里。
PHIL WATSON: How do you do your market research for a new product?
菲爾.沃森：你們對一個新產(chǎn)品是怎樣做市場調(diào)研的?
EDWARD GREEN: Good question.
愛德華.格林：這個問題問的好。
It depends on the product.
主要是看產(chǎn)品自身。
We have our own research people in-house so we do very detailed assessments.
我們本身有調(diào)研人員，因此我們會做詳細(xì)的評估。
But, of course, we buy in market research expertise when we look outside the UK.
當(dāng)然，我們關(guān)注英國之外的市場時，我們會買進(jìn)市場調(diào)研技術(shù)。
Marketing Big Boss is very complicated.
對“大老板”進(jìn)行市場營銷上很復(fù)雜的。
We' re targeting both adults and children.
我們的目標(biāo)是包括成人和兒童。
PHIL WATSON: Nice to meet you, Derek.
菲爾.沃森：很高興見到你， 德里克。
DEREK JONES: You too.
德里克.瓊斯：你也是。
I hope you get the packaging designs right.
我希望你收到了正確的包裝設(shè)計。
Big Boss deserves the best.
“大老板”應(yīng)該用最好的。
二、New words and expressions生詞和短語
niche product 特殊定向產(chǎn)品
target 目標(biāo)
well-educated 有教養(yǎng)的/受過良好教育的
high-income 高收入
young professionals 年輕的專門人才
Dialogue(二)
PHIL WATSON: This is the outline design concept.
This goes with that and this copy goes on the side of the box over here.So, what do you think?
DON BRADLEY: What do you think, Edward?
EDWARD GREEN: I think the design is very good. But not for this product.
DON BRADLEY: I agree. I' m sorry Phil but it seems rather young for our market.
EDWARD GREEN: Yes, it' s very bright.It looks really good but Big Boss is a niche product.
We are targeting the product at the children of well-educated, high income, young professionals.
And don' t forget we expect adults to buy Big Boss as well.
Dialogue(三)
GERALDINE: I' m sorry, deliveries are through the side door.You go out of the building, turn left,and there' s a door on the right hand side marked deliveries. Okay?
GERALDINE: Hello, Bibury Systems. Oh, hello, Kate...
CLIVE HARRIS: Is that Kate Mckenna?I' ll have a word.
CLIVE HARRIS: Hello, Kate. How' s your trip?...
Good...We need you back here as soon as possible...Good luck!
三、answer the question
What is his first question?
What is the answer?
Dialogue(四)
GERALDINE: Sorry to disturb you, Derek.
DEREK: Not at all.
EDWARD GREEN: Have you met Phil Watson from RUYJ Advertising?
DEREK JONES: No, I don' t think so.
EDWARD GREEN: Phil, I' d like to introduce Derek Jones our Development Manager.
DEREK JONES: Glad to meet you.
EDWARD GREEN: This whole area is our development workshop.
PHIL WATSON: Who gives you the ideas?
EDWARD GREEN: Most of the ideas come from inside the company...
PHIL WATSON: Who thought of this?
EDWARD GREEN: This product here is being manufactured under licence from a company in the States.It' s not our concept, I' m afraid.
But it' s selling very fast. (it 's easy to sell)We have a very flexible position on licensing deals.
四、New words and expressions生詞和短語
under licence
concept 計劃/主意
flexible 靈活
export licnece 出口許可證
import licence 進(jìn)口許可證
Dialogue(五)
EDWARD GREEN: This product here is being manufactured under licence from a company in the States.It' s not our concept, I' m afraid.
But it' s selling very fast.(it's easy to sell)
We have a very flexible position on licensing deals.
PHIL WATSON: This looks beautiful.
EDWARD GREEN: Derek, whose idea was this?Did you think of this one?
DEREK JONES: No, it' s quite nice, isn' t it?
That toy started life as a picture from a young girl from a local school. She sent it in to us.
Ah, here it is.
PHIL WATSON: How do you do your market research for a new product?
EDWARD GREEN: Good question.It depends on the product.We have our own research people in-house so we do very detailed assessments.
But, of course, we buy in market research expertise when we look outside the UK.
Marketing Big Boss is very complicated.
We' re targeting both adults and children.
PHIL WATSON: Nice to meet you, Derek.
DEREK JONES: You too.
I hope you get the packaging designs right.
Big Boss deserves the best.
六、總結(jié)(生詞和短語)
I think the design is very good.
They seem competent.
It's quite nice,isn't it?
This looks beautiful.
I'm sorry ,I'm late
I'm very sorry.
It's my fault
sorry to disturb you
sorry to interrupt you,but...
eg:sorry to interrupt you ,but I have a urgent message for you
What do you think?
Where is it?
Who gives you the idea?
Whose idea was this?
When do we arrive?
How do you do your market research?
in-house
expertise
target
packaging
concept
introduce
under licence
niche product
well-educated
Dialogue(六)
PHIL WATSON: This is the outline design concept.
This goes with that and this copy goes on the side of the box over here.So, what do you think?
DON BRADLEY: What do you think, Edward?
EDWARD GREEN: I think the design is very good. But not for this product.
DON BRADLEY: I agree. I' m sorry Phil but it seems rather young for our market.
EDWARD GREEN: Yes, it' s very bright.
It looks really good but Big Boss is a niche product.We are targeting the product at the children of well-educated, high income, young professionals.
And don' t forget we expect adults to buy Big Boss as well.