晨讀英語美文60篇36 Liu Chuanzhi And Lenovo

[00:00.00]Liu Chuanzhi And Lenovo [00:05.62]The small concrete building hardly looks like a place where legends are made, [00:10.43]but neither do the famous garages of Silicon Valley. [00:14.37]China’s equivalent sits in the elite precincts [00:18.21]of the Chinese Academy of Sciences (CAS) in Beijing. [00:22.91]Here is where, in the early 1980s, [00:26.41]Liu Chuanzhi and about a dozen colleagues at CAS spent their days tinkering [00:32.65]with magnetic storage technology for computers. [00:36.03]Theirs was not strictly theoretical research， [00:39.52]but to find commercial applications. [00:42.16]At that time, Liu Chuanzhi said, [00:45.10]“We were poor, and I just wanted to make an effort to improve my life.” [00:50.15]It is safe to say Liu did. [00:52.64]In fact his story is, well, legendary. [00:56.45]A Shanghai native, Liu set up a shop with about $25,000, [01:01.59]initially to distribute foreign-made computers and then, [01:05.85]in 1990, to make PCs. [01:08.72]The company that sprang from his research, [01:11.22]Legend Computer, is far and away the leading maker of PCs in China. [01:16.69]Even as he was distributing Hewlett-Packard and Toshiba products on the mainland, [01:22.38]Liu had intention of working for them forever. [01:26.09]His vision was to take on the foreigners that then dominated the Chinese market [01:31.45]by building the capacity to make low-cost PCs, [01:35.18]then selling them through the retail network Legend had already built. [01:39.66]To execute that strategy Liu employed lots of younger and more market-oriented talents. [01:46.98]One of them was Yang Yuanqing, [01:49.73]who has made Legend expand into PDAs and cell phones except PCs. [01:55.83]During the past two decades the world has watched famous national champs [02:01.96]from the Republic of Korea get defeated [02:04.93]when they tried to move into the American PC market. [02:08.20]Liu Chuanzhi knows this history and is convinced he can learn from it. [02:13.67]On May 1, 2005 Lenovo announced that [02:18.38]it had made acquired IBM’s personal computing division to constitute a new Group [02:24.28]under the Lenovo name with more than 19,000 employees worldwide. [02:29.75]The new Lenovo is a leader in the global PC market, [02:33.46]with approximately $13 billion in annual revenue, [02:37.61]and products serving enterprises and consumers the world over. [02:42.21]In 2004, Lenovo became the worldwide sponsor [02:46.39]with the International Olympic Committee, [02:48.89]and it will fund in support of the 2008 summer games in Beijing. [02:55.29]These major sports marketing initiative [02:58.69]will help introduce the Lenovo brand around the globe. [03:02.73]So far Liu Chuanzhi still sticks to his initial intention and he said: [03:08.65]“We bases Lenovo’s success on our customers’ achieving their goals: [03:14.15]productivity in business and enhancement of personal life.”

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