晨讀英語(yǔ)美文60篇60 What Will iPod Do for Television

[00:00.00]What Will iPod Do for Television? [00:04.41]Apple’s iPod profoundly changed the way people experience music. [00:10.77]What will it do for television? [00:12.63]The industry was intrigued by Wednesday’s announcement [00:16.24]that episodes of the hit ABC shows “Desperate Housewives” [00:20.83]and “Lost” will be available for Apple’s new video iPod. [00:24.31]Episodes will go on sale for $1.99 on iTunes [00:30.34]the day after they are broadcast. [00:32.09]For ABC and its parent Walt Disney Co., [00:35.58]the bet is that the new technology will bring in more new fans of the programs [00:40.51]than will be taken away from watching them on traditional broadcast television. [00:45.32]The network’s affiliates were not told the deal was in the works before Wednesday, [00:50.35]and they’re the people most likely to be concerned about its impact. [00:54.30]Now the iPod will join digital video recorders and DVDs [00:59.00]as another way of seeing television programs [01:01.84]other than their regularly scheduled times on the ABC stations. [01:06.32]Leon Long, chairman of ABC’s affiliate board said if viewers [01:11.57]have the choice of watching “Desperate Housewives” [01:14.54]on their wide-screen television with surround sound or a two-inch iPod screen, [01:20.15]they will almost certainly watch it on TV. [01:22.44]The iPod option will likely be attractive to people who missed an episode [01:27.25]and want to keep up with the story, he said. [01:29.89]He noted that two of the three series ABC is offering to iTunes [01:35.14]are serials that require viewers to follow story lines that play out over several months. [01:40.62]Initially, the downloads might also appeal to techies [01:44.43]who want to try out the new product and might not necessarily be fans of the programs, [01:49.58]which could bring these shows a new audience. [01:52.21]As for the chance it will pull people away from his station, Long said, [01:57.03]“It’s certainly a risk but I don’t think it’s a great risk.”

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