《名人傳記》之喬布斯如何改變世界17:喬布斯設(shè)計理念的獨到之處

Even the famously immodest Jobs

就連以狂妄著稱的喬布斯

can't predict how transformative his new piece of techno wizardry will be.

也沒有預(yù)料到這款新產(chǎn)品會帶來如此神奇的變革

I think the iPhone may really change the whole phone industry.

我覺得iPhone可能會改變整個手機(jī)產(chǎn)業(yè)

The iPhone, in some sense, also changed the world.

從某種意義上說 iPhone也改變了世界

It changed everything.

它改變了一切

This is about blogging protests in realtime.

我們可以實時轉(zhuǎn)播抗議游行

This is about getting news about your grandmother in realtime.

隨時隨地知道你的祖母在做什么

It's about seeing people you haven't seen in years through a device that you're holding on to.

通過手上的這個小小的設(shè)備與多年未見的朋友重聚首

And that's what's powerful about having something so connected in such a really meaningful way at all times.

最重要的是 無論何時何地我們都能與人緊密相連

Jobs micromanages every step of the iPhone's development,

喬布斯事無巨細(xì) 全程參與iPhone開發(fā)

rejecting several prototypes.

他否掉了不少設(shè)計原型

The thing you have to understand about Jobs is that

你需要了解喬布斯這個人

he was the world's greatest control freak.

他是這個世界上最極端的控制狂

He pushes his team to the edge and beyond.

他對自己的團(tuán)隊要求很高 近乎苛刻

Engineers come in and show him things and he'll say, "No. We can't do that."

工程師把草稿拿給他看 他會說 "不 我們不能這么做"

"It doesn't work." They'd say,

"這行不通" 他們會說

"Well, we haveing a little problems making this do this and--"

"我們還有點技術(shù)難題沒攻克"

"Don't come back until it works right."

"做好了再來見我"

The iPhone is infused with simplicity and beauty.

iPhone奉行簡潔美觀的原則

The hallmarks of Jobs' design philosophy.

這是喬布斯設(shè)計理念的獨到之處

It's the perfect marriage of form and function.

形式與功能完美結(jié)合

It's beautiful, it's gorgeous,

它看起來很漂亮 迷人

and every time I look at it,

每次我看到它

every time I feel it, I touch it,

拿在手里 觸摸它的時候

it has enormous aesthetic reward.

都感覺它是美妙絕倫的藝術(shù)品

And then it is enormously practical.

而且它非常實用

My kids can grab my iPhone and immediately know how to use it

我孩子拿起iPhone 馬上就知道怎么用

and my kids are 3 and 2.

他們只有兩三歲而已

Perhaps the iPhone's biggest draw?

iPhone最引人注目的地方

The touch screen.

是它的觸摸屏

It's the culmination of Jobs' life-long believe that the hand

它完美地詮釋了喬布斯的終身理念

is the most important human interface with the computer.

即 手是最重要的人機(jī)互動工具

We're going to use the best pointing device in the world.

我們將使用世界上最先進(jìn)的指針設(shè)備

We're going to use a pointing device that we're all born with

這種設(shè)備我們與生俱來

and we've got ten of them. We're gonna use our fingers.

每個人都有十個 那就是我們的手指

It works like magic.

就像魔法一樣