《名人傳記》之喬布斯一代創(chuàng)意天才136:萬(wàn)眾矚目的廣告
不過(guò)最終都不用這樣
The board relented
因?yàn)槎戮肿詈笞尣?/p>
and on January 22, 1984
在1984年1月22日
an audience of 96 million
在超級(jí)杯美式足球賽事的
Superbowl viewers watched
9600萬(wàn)名觀眾面前
one of the most celebrated advertisements of all time.
播出了這個(gè)萬(wàn)眾矚目的廣告
We shall revenge!
我們要報(bào)復(fù)
Two days later, Steve Jobs presented
兩天之后,喬布斯向全世界
the Macintosh computer to the world.
推出Macintosh電腦
“Today, for the first time ever,
今天,前所未有的
I'd like to let Macintosh
我會(huì)叫Macintosh
speak for itself
向大家介紹自己
“Hello,I am Macintosh.
大家好,我是Macintosh
It sure is great to get out of that bag"
我很高興可以從那塑料袋中出來(lái)
But the Macintosh was a gamble.
但是Macintosh是一場(chǎng)賭博
Its automated factory which boasted only 86 workers
它的自動(dòng)化廠房只有86名工人
cost $20 million.
但市值是2000萬(wàn)美元
By the end of 1984,
在1984年年底
sales of the Macintosh were slipping
Macintosh的銷售額下滑
and the relationship between Sculley and Jobs
史考力和喬布斯的關(guān)系
began to break down.
便開(kāi)始決裂了
The Mac was totally wrong for the market,
Macintosh對(duì)市場(chǎng)來(lái)說(shuō)是個(gè)錯(cuò)誤
because dealers sold products
因?yàn)閺S家的主要收入來(lái)源
that they their made money,
除了產(chǎn)品本身
most their money off peripherals,
還很倚賴其他產(chǎn)品
like printers and cables
例如打印機(jī)、電線
and monitors and all that stuff and training.
屏幕以及應(yīng)用培訓(xùn)等等
Well, Mac didn't have any of that,
這些東西Macintosh全部沒(méi)有
it was all self-contained.
它本身已經(jīng)一應(yīng)俱全
So, sales became the downside, it started.
導(dǎo)致蘋果電腦總營(yíng)業(yè)額開(kāi)始下滑
And then there was a decision
加上有決定要聘請(qǐng)
made that would hire about 3,000 corporate sales people.
大約3000名企業(yè)銷售人員
And that's when it started unraveling
令到情況開(kāi)始轉(zhuǎn)壞
