MAGGIE LAKE, CNN ANCHOR
CNN主播 瑪吉·雷克
Well, in the business world, image is very important and the face that you present can make or break your professional reputation. Makeup artist Bobbi Brown has been creating polished looks for women for almost 20 years. Hard to believe. We went behind the scenes with her to see how she puts her skills into action.
在商界,形象是非常重要的,而你所呈現(xiàn)的形象可能是你專業(yè)信譽(yù)的成敗關(guān)鍵?;瘖y師彼比·布朗為女性打造光鮮亮麗的臉龐將近 20年。實(shí)在是令人難以置信。我們私下探訪她,看看她是如何發(fā)揮專業(yè)技術(shù)的。
BOBBI BROWN, FOUNDER, BOBBI BROWN
BOBBI BROWN 創(chuàng)辦人 波比·布朗
I'm here at our 20-something annual boot camp, which is where my best artists from all over the globe are here. And I teach and I train and I talk.
我現(xiàn)在在第二十幾屆的朋訓(xùn)班,我旗下來向世界各地的頂尖化妝師都齊聚在此。我在這教課、培訓(xùn)和演講。
Good morning, everybody. I didn't get to see everyone last night. And if anybody has any pictures of me dancing and if it is on YouTube or Facebook, you're fired!
各位早。 我昨晚沒辦法跟各位一一照面。如果你們誰拍到任何我跳舞的畫面,而且如果放上 YouTube或Facebook的話,你就被解雇了!
We've grown so much that in order for to get the message out all over the world and to be able to have not only women understand how to do their own makeup, but makeup artists understand the brand and the products; the way to do that is really with my ambassadors. That's basically the only market research I really enjoy, is hearing about what my artists are saying and what the customers are saying.
我們已經(jīng)有了長足的發(fā)展,為了將信息傳遍全世界,為了要讓女性顧客了解如何使用化妝品,還要讓化妝師了解這個(gè)品牌和產(chǎn)品,要達(dá)到這些目標(biāo)需要依賴我的大使們了?;旧希易钕矚g的市場調(diào)查便是傾聽我的化妝師和顧客的意見。
What did you guys think of the new products yesterday?
你們覺得昨天的新產(chǎn)品如何?
Yeah? What are you the most excited about seeing? Concealer?
嗯?你們最想看到哪樣產(chǎn)品?遮瑕膏?
We're gonna start with a hydrating eye, and that's natural.
我們從畫一個(gè)水嫩的眼睛開始,那很自然。
Well, the BOBBI BROWN look, to me, is really simple. It's got to be makeup that's right for a woman's style, but the colors have to be natural to a woman's skin and they have to look like skin.
對我而言,BOBBI BROWN的妝容其實(shí)是非常簡單的。那必須是符合女性風(fēng)格的化妝品,但色彩在女性的肌膚上要很自然,看起來就像肌膚一樣。
But can you see, already? I mean, for you guys on this side, it just... now it's flawless.
你們看出來了嗎?我的意思是,從坐在這邊的人看來,現(xiàn)在幾乎是完美元瑕的。
The company is 20 years old, and I started this company with a lipstick-a lipstick that looked like lips. You have to have a product first of all, or an idea that doesn't exist in the market. There are too many me-too things happening out in the world, and you need something that is needed, and then it's much easier to, you know, figure out what to do from there. I thought, wow what a great idea: a makeup company that's actually been created from a makeup artist.
這家公司已經(jīng)20年了,而我是以一款唇膏創(chuàng)辦了這家公司一一一擦起來很像自然唇色的唇膏。首先,你必須有市場上沒有的一項(xiàng)產(chǎn)品或一個(gè)點(diǎn)子。世上有太多效仿的產(chǎn)品,而你需要找到大家真正需要的東西,從那兒想出接下來的點(diǎn)子便容易得多。我當(dāng)時(shí)想,哇,這是很棒的點(diǎn)子:一家由化妝師所創(chuàng)立的化妝品公司。
The best trait I have, being an entrepreneur, is that I am very naive. I never thought that I wouldn't succeed. I know it sounds a bit intense, because it's makeup, but if you can take a woman and show her a product that makes her look less tired, makes her look fresher, prettier, there's no better feeling in the world.
作為企業(yè)家,我擁有的最佳特質(zhì)是我很天真。我從來沒想過我會(huì)失敗。我知道這聽起來有點(diǎn)極端,因?yàn)檫@是化妝品市場,但如果你能向一位女性展示有個(gè)產(chǎn)品能讓她看起來更有精神、更年輕、更美麗,世上沒有比這更棒的感覺了。
Pass it around and feel it, and it's really warm, by the way.
向后傳,摸摸看,順便提一下,它的色調(diào)相柔和。
I am incredibly passionate about creating new products and colors. You know how lucky am I that I get to have an idea and it could be an idea coming from nowhere. I get to come in and tell a group of people, that I really enjoy their company, about this idea. We work together and we keep meeting on the same idea.
我非常熱衷于開發(fā)新產(chǎn)品和新色彩。我是多么的幸運(yùn),我靈機(jī)一動(dòng),便能有個(gè)絕無僅有的點(diǎn)子。然后我進(jìn)公司將我的想法告訴一群人,我真的很高興有他們一起。我們一同努力,一同開會(huì)討論這個(gè)點(diǎn)子。
KAT DELUNA, R&B RECORDING ARTIST
R&B 唱片歌手 凱特·德魯娜
So, Bob?
波比?
BOBBI BROWN, FOUNDER, BOBBI BROWN
BOBBI BROWN 創(chuàng)辦人 波比·布朗
Yeah? Whoo! Hey, guys, everyone know my friend, Kat?
嗯?哇!各位,大家都認(rèn)識我的朋友凱特嗎?
How are ya? How are ya?
你好嗎?你好嗎?
KAT DELUNA, R&B RECORDING ARTIST
R&B 唱片歌手 凱特·德魯娜
Very good. Excited to see you.
很好。很期待看到你。
BOBBI BROWN, FOUNDER, BOBBI BROWN
BOBBI BROWN 創(chuàng)辦人 波比·布朗
Our surprise guest, you know, Kat DeLuna who is an up-and-coming star. I think she's gonna be a superstar, I really do. I met her last year at an event. We became friends. She happened to yesterday, say she's gonna be in the neighborhood, could she stop in? I said, absolutely. I knew my artists would, you know, get a kick and a thrill out of meeting her.
我們的神秘嘉賓凱特·德魯娜是位新秀。我認(rèn)為她會(huì)成為巨星,我真的這么覺得。我去年在一個(gè)場合中認(rèn)識她,我們成為朋友。剛好昨天她說她會(huì)到這附近,可不可以順道來看看?我說,當(dāng)然好啊。我想我的化妝師見到她會(huì)相當(dāng)興奮、激動(dòng)。
There is no average working day for me, at all. Everyday is different, and, you know, my biggest problem in life is that I have too many great things going on all the time.
對我而言,沒有平淡無奇的工作日,完全沒有。每天都不一樣,我生命中最大的難題是,我總是有太多很棒的事情在進(jìn)行。
英語單詞注釋
1. reputation n.名譽(yù);名聲
2. polished adj. 潤飾過的;潤色的
3. boot camp n. 新兵訓(xùn)練營
4. concealer n. 遮瑕膏
5. hydrate v. 使吸入水分
6. flawless adj. 完美的;無瑕的
7. trait n. 特征;特質(zhì)
8. entrepreneur n. 創(chuàng)業(yè)者;企業(yè)家
9. naive adj. 天真的;率直的
10. intense adj. 激烈的;極端的
11. up-and-coming adj. 有前途的;前程似錦的
12. kick n. 極度剌激;極度興奮