華爾街的賺錢經(jīng) 第77期:電子商務(wù)教父 杰夫·貝佐斯(3)

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Amazon. Com：創(chuàng)業(yè)初期

Bezos had paid close attention to the rapid rise of the World Wide Web, noting in 1994 that it was growing at an annual rate of 2, 300 percent, and there in looked for a pure entrepreneurial outlet. Hebegan his research by making a list of the top 20mail-order companies, observing that there were no book mail-order companies because a comprehensive catalog would have needed to be thousands of pages long and thus expensive to mail. Bezos decided that an Internet-based company would have the capability to offer a substantially wider selection of printed matter to consumers. Thus, he made a thorough study of the book business, beginning by attending the American Booksellers' Association's annual convention.

貝佐斯密切關(guān)注互聯(lián)網(wǎng)的迅速崛起，他注意到 1994年網(wǎng)絡(luò)年均增長高達2300%，他開始在這里尋找賺錢的途徑。他的研究始于列出前20名郵購公司的名單，發(fā)現(xiàn)其中沒有圖書郵購公司，因為一個全面的目錄可能長達幾千頁，因此郵寄費用昂貴。貝佐斯認為一個網(wǎng)絡(luò)公司有能力向消費者提供具有更多選擇性的印刷品。因此，他開始深入研究書籍業(yè)務(wù)，并參加了美國書商協(xié)會的年度會議。

When Bezos told Shaw, his former boss, that he was leaving to launch an online book business, Shaw advised him to take some time to reconsider his decision in a characteristically creative way. He told Time that he pictured himself at 80 years of age and was certain that he would not regret either missing out on a six-figure Christmas bonus nor having tried to build an online business and failing.

貝佐斯告訴前老板肖他要離開公司，推出在線圖書業(yè)務(wù)，肖勸他認真重新考慮一段時間。貝佐斯最終決定的方法極具特色和創(chuàng)造性。在《時代》雜志的報道中，他說：當(dāng)時他想象自己已經(jīng)80歲，那時他既不會后悔沒能拿到六位數(shù)的圣誕節(jié)獎金，也不會后悔試圖建立一個在線公司卻慘遭失敗。

1. annual adj. 年度的;每年的

例句：They met at an annual convention in New York. 他們在紐約年會上會面。

2. entrepreneurial adj. 企業(yè)家的，創(chuàng)業(yè)者的;中間商的

例句：When you run into an idiot in the entrepreneurial world, you can turn around and head the other way. 當(dāng)你在一個創(chuàng)業(yè)者的世界里遇到了一個蠢貨，你可以調(diào)轉(zhuǎn)個頭朝另一個方向前進。

3. catalog n. [圖情][計] 目錄;登記

例句：Next, upload the files to the catalog. 接下來，將文件上傳到目錄。

4. substantially adv. 實質(zhì)上;大體上;充分地

例句：But it also improved their school grades substantially, although this is not what they were paid for. 但是這同時大大提高了他們的學(xué)習(xí)成績，盡管他們并不會因此得到獎勵。

5. bonus n. 獎金;紅利;額外津貼

例句：In addition to his salary， he has a bonus of 25 yuan per month. 除工資外， 他每月還有二十五元錢獎金。