商務(wù)英語(yǔ)口語(yǔ)視頻 (初級(jí))126 Presentation Rule No. 1: Your Audience is King

Presentations are a powerful communication medium.

做展示是一種非常強(qiáng)大的交流方式。

For more than 20 years, Duarte has developed presentations to launch products,...

20年前，杜阿爾特通過(guò)做演示進(jìn)行產(chǎn)品落地，

...align employees, increase company value, and propel global causes.

統(tǒng)一員工對(duì)產(chǎn)品的認(rèn)識(shí)，提升公司價(jià)值，并推動(dòng)全球化發(fā)展。

Along the way, we have discovered five simple rules...

一路上，我們發(fā)現(xiàn)五個(gè)簡(jiǎn)單的法則

...for creating world-changing presentations.

做出改變世界的展示。

The first rule is: Treat your audience as king.

第一條法則是：聽(tīng)眾是國(guó)王。

Your audience deserves to be treated like royalty.

你要向?qū)?guó)王一樣去對(duì)待你的聽(tīng)眾

Design a presentation that meets their needs and not just yours.

設(shè)計(jì)一個(gè)演示文稿以滿足他們的需求，而不是你的需要。

Audiences want to know what you can do for them,...

觀眾想知道你能為他們做些什么，

...why they should adopt your view,...

他們?yōu)槭裁匆?tīng)取你的觀點(diǎn)，

...and what are the steps they need to follow to take action.

他們采取行動(dòng)的時(shí)候需要遵循什么樣的步驟。

Give them those things in a clear, easily understandable way...

把以上那些點(diǎn)用簡(jiǎn)單易懂的方式呈現(xiàn)出來(lái)

...and you will undoubtedly find favor with the king.

你肯定會(huì)成功討好你的國(guó)王。