1990年代中期,微軟開始創(chuàng)建一本百科全書,稱為微軟的電子百科全書。
They had deployed all the right incentives.
他們已經(jīng)研發(fā)了所有的激勵(lì)措施。
All the right incentives.
所有的激勵(lì)措施。
They paid professionals to write and edit thousands of articles.
他們付費(fèi)讓專業(yè)人士來撰寫及編輯成千上萬篇文章。
Well - compensated managers oversaw the whole thing to make sure it came in on budget and on time.
薪酬豐厚的經(jīng)理監(jiān)督整個(gè)過程,確保它及時(shí)地記錄到預(yù)算中…
A few years later, another encyclopedia got started.
幾年后,另一個(gè)百科全書開始創(chuàng)建。
Different model, right?
不同的模式,對(duì)嗎?
Do it for fun.
并以此為樂。
No one gets paid a cent or a Euro or a Yen.
沒有人會(huì)支付一分錢或一歐元或日元。
Do it because you like to do it.
因?yàn)槟阆胱鏊?/p>
Now if you had, just ten years ago, gone to an economist anywhere...
十年之前,不論在哪兒,如果你發(fā)現(xiàn)一位經(jīng)濟(jì)學(xué)家…
...and said, "Hey, I got these two different models for creating an encyclopedia."
…并且說:嗨,我找到了兩個(gè)不同的模式來創(chuàng)建百科全書。
If they went head-to-head, who would win?
如果它們針尖對(duì)麥芒,誰會(huì)贏?
Ten years ago, you could not have found a single, sober economist anywhere on planet Earth,...
十年之前,在地球上的任何角落,你不可能找到一位唯一的、冷靜的經(jīng)濟(jì)學(xué)家…
...who would have predicted the Wikipedia model.
之前預(yù)測(cè)過維基模式的經(jīng)濟(jì)學(xué)家?