人們在面對誘惑時尤其是當成本和利益發(fā)生變化時他們的行為也會有所變化。
This principle seems to find wide application in our daily lives.
這樣的事情會在我們的生活中出現(xiàn)。
When college graduates learn that receiving a master degree will give them an upper hand in the job market,
當大學生發(fā)現(xiàn)獲得碩士學位會讓他們更容易找工作時
many decide to take part in post-graduate entrance examinations.
-許多人就會決定參加碩士考試。
In China, it is regarded as following suit.
在中國這就叫做緊追趨勢。
Though we admire those who pride themselves on sticking to their ideals and principles,
盡管我們羨慕那些堅持己見的人
odds may not be against those who follow suit.
但是那些緊追趨勢的人也會交到好運。
Generally speaking, there are both advantages and disadvantages of following suit.
總體來說緊追趨勢有好有壞。
Firstly, following suit is indicative of the fact that followers have no indispensable beliefs
首先緊追趨勢表明人們沒有自己的信仰
or fixed principles and hence they are flexible in the vicissitudes of lives.
或是一些規(guī)定的準則所以他們會時長進行改變。
When the social context changes and opportunities arise,
當社會變化機遇增加時
those followers are the first to respond and make decisions.
那些追隨者將會首先進行變化并作出決定。
Take the English training service for example.
我們以英語培訓為例、
In early 1990s, increasing number of college graduates decided to study overseas 2090
199020世紀90年代初大量畢業(yè)生出國深造
and hence English training service was in large demand.
促使英語培訓需求量增大。
Given that forerunners had make a fortune by providing training programs to those graduates,
那些為學生提供培訓的企業(yè)賺到了錢
many businessmen just followed suit and established several training schools.
許多商人緊隨其后建立了許多培訓機構。
Undoubtedly, those who followed suit when the market did not reach saturation did make money.
在市場尚未飽和時那些跟風的商人賺到了錢。
Secondly, it is noteworthy that following suit can avoid making mistakes.
第二跟風可以避免犯錯誤。
For those forerunners, there is no previous information at their hand,
對于那些先驅者他們并不擁有所需要的信息
and therefore, it will take a long time to learn and improve by trial and error.
所以他們需要更長的時間來學習并在實踐過程中不斷進步。
During the period of trial and error, forerunners will encounter unexpected difficulties and pressures.
在實踐的過程中先驅者會遇到許多不可預期的困難和壓力。
As a result, when those become successful in certain domains,
所以當他們在某一領域取得成功時
they have proved that the path will lead to success,
他們已經證明這條道路是成功的
providing both pros and cons.
他們向人們提供了優(yōu)點和缺點。
On the contrary, followers need not experience the process of trial and error.
相反跟隨者并沒有經歷過實踐的過程。
They can just imitate their forerunners proven pattern of behaviors and have easier access to success.
他們只是模仿先驅者所證明過的道路并很容易的取得了成功。
There are also some disadvantages of following suit.
但是跟風也會有許多弊端。
When there are so many followers, the world will become crowded and odds are against those later followers.
當追隨者的人數過多時他們失敗的幾率也會增加。
Furthermore, following suit prevents innovation and creation,
而且跟風阻止了創(chuàng)新和發(fā)明
which is to the detriment of our society.
這對于社會是不利的。
However, whether one should follow suit or not is not simply a to-be-or-not-to-be question.
-----但是人們是否應該跟風不僅僅是一個是或否的問題。
A basic assumption of individual person is that everyone is rational.
每個人都應該是理性的。
So one should carefully calculate costs and benefits in specific circumstances
所以人們應該根據不同的情況來計算效率和成本
before they decide to follow suit or not.
之后人們才應該決定是否應該跟風。