我國網(wǎng)絡(luò)視頻市場規(guī)模將破800億元

A research report said the online video market in China is projected to exceed 80 billion yuan by the end of this year.

一份研究報告指出，我國網(wǎng)絡(luò)視頻市場規(guī)模預(yù)計將在今年年底前超過800億元。

The report by Guduo Media, a Beijing-based research institute, said the audience for online videos reached nearly 550 million by December last year, prompting the internet entertainment market to generate 60 billion yuan in 2016, a 55.9% increase over the previous year.

根據(jù)北京研究機構(gòu)骨朵傳媒發(fā)布的這份報告，截至2016年12月，我國網(wǎng)絡(luò)視頻用戶規(guī)模接近5.5億人，促使這一網(wǎng)絡(luò)娛樂市場去年創(chuàng)收600億元，同比增長55.9%。

The market that includes online video dramas, entertainment shows and films is anticipated to surge to 85.6 billion yuan by the end of 2017, according to the report.

報告稱，包含網(wǎng)劇、網(wǎng)絡(luò)綜藝和網(wǎng)絡(luò)大電影在內(nèi)的網(wǎng)絡(luò)視頻市場規(guī)模預(yù)計將在2017年年底前飆升至856億元。

The online drama segment alone will reach 50 billion yuan in revenues by 2020.

到2020年，僅網(wǎng)劇市場收入就將達(dá)到500億元。

The report said the quality of online video programs have developed and attracted a rapidly growing audience.

該報告指出，網(wǎng)絡(luò)視頻節(jié)目的質(zhì)量已經(jīng)取得了長足的發(fā)展，并吸引到了人數(shù)迅速增加的觀眾。

The number of paid subscribers is also projected to increase dramatically over the next two years.

未來兩年，付費用戶數(shù)量預(yù)計也將大幅增長。

A large survey in early 2017 found over half of viewers are willing to pay to watch online dramas and entertainment shows, while 29% are willing to pay for online movies on demand.

2017年年初進(jìn)行的大規(guī)模調(diào)查發(fā)現(xiàn)，50%以上的觀眾愿意付費觀看網(wǎng)劇和網(wǎng)絡(luò)綜藝，而29%的觀眾愿意付費點播網(wǎng)絡(luò)大電影。