北京——當(dāng)NBC環(huán)球(NBCUniversal)去年宣布,將制作一個(gè)迎合中國(guó)觀眾口味的《周六夜現(xiàn)場(chǎng)》(Saturday Night Live,簡(jiǎn)稱(chēng)SNL)版本時(shí),人們都不清楚,在一個(gè)不容忍任何批評(píng)的共產(chǎn)黨統(tǒng)治的國(guó)家里,這個(gè)以政治諷刺為題材的節(jié)目是否能生存下去。
Now, just weeks after “Saturday Night Live China” made its debut — with no overtly political content — its future looks even more doubtful. Viewers who tuned in over the weekend discovered that the show was not available from its host, the Chinese video-streaming platform Youku.
現(xiàn)在,在《周六夜現(xiàn)場(chǎng)》中國(guó)版(Saturday Night Live China)首季播出幾周后,盡管其中并沒(méi)有明顯的政治內(nèi)容,但節(jié)目的未來(lái)看來(lái)已更令人生疑。想收看該節(jié)目的觀眾上周末發(fā)現(xiàn),無(wú)法在中國(guó)視頻播放平臺(tái)優(yōu)酷上看這個(gè)節(jié)目。
“The site you were searching for has just gone to explore Pluto,” a notice at the show’s Youku page said.
“您找的頁(yè)面飄得有點(diǎn)遠(yuǎn)......”,優(yōu)酷主頁(yè)上的一則通知說(shuō)。
NBCUniversal executives in the United States and Britain could not immediately be reached for comment during China’s business day on Tuesday. A customer service agent for Youku, who declined to be identified, said that all episodes of the show had been temporarily removed from Youku pending “a rectification and upgrade of its content.” She added that Youku had removed the episodes at the request of the show’s production team.
記者無(wú)法在中國(guó)周二的工作時(shí)間里第一時(shí)間聯(lián)系到NBC環(huán)球在美國(guó)和英國(guó)的高管置評(píng)。優(yōu)酷的一位拒絕透露姓名的客戶(hù)服務(wù)代理說(shuō),該節(jié)目?jī)?nèi)容有待“整改提高”,第一季的所有各集已暫時(shí)從優(yōu)酷網(wǎng)上撤下。她補(bǔ)充說(shuō),優(yōu)酷撤節(jié)目是應(yīng)節(jié)目制作團(tuán)隊(duì)的要求。
“We don’t know when it’s coming back,” she said.
“我們不知道它什么時(shí)候回來(lái),”她說(shuō)。
When “Saturday Night Live China” was announced last year, Michael Edelstein, then the president of NBCUniversal International Studios, told the British news outlet Broadcast that the show would be “true to its format with some additional twists to keep it fresh and culturally relevant for the local audience.”
去年宣布《周六夜現(xiàn)場(chǎng)》中國(guó)版時(shí),時(shí)任NBC環(huán)球國(guó)際工作室(NBCUniversal International Studios)總裁的邁克爾·埃德?tīng)査固?Michael Edelstein)對(duì)英國(guó)新聞機(jī)構(gòu)Broadcast說(shuō),該節(jié)目會(huì)“保持其原有的形式,但會(huì)有一些額外的轉(zhuǎn)折,以保持新鮮感,以及對(duì)本地觀眾的文化相關(guān)性”。
“With Youku as a home, we are confident that ‘S.N.L. China’ will be innovative and entertaining, whilst still being culturally sensitive and respectful,” Mr. Edelstein was quoted by Broadcast as saying.
“以?xún)?yōu)酷做平臺(tái),我們對(duì)SNL中國(guó)版的創(chuàng)新性和娛樂(lè)性信心十足,同時(shí)也對(duì)節(jié)目的文化敏感性、以及對(duì)當(dāng)?shù)匚幕淖鹬赜行判模?rdquo;Broadcast援引埃德?tīng)査固沟脑?huà)說(shuō)。
The show, one of several international versions of “Saturday Night Live,” differs from the original in key ways besides language. It isn’t live, for starters, and it doesn’t directly address politics in China or elsewhere.
中國(guó)版是《周六夜現(xiàn)場(chǎng)》的幾個(gè)國(guó)際版本之一,除了語(yǔ)言外,內(nèi)容與原版也有重要的不同。首先,它不是現(xiàn)場(chǎng)直播,也不直接涉及中國(guó)或其他地方的政治。
In the show’s second episode, one skit mocked China’s national soccer team, which did not qualify for the World Cup in Russia. “When the Soviet Union disintegrated, China’s rank dropped by about 20,” a character says of the team. “Then it dropped again when the Socialist Federal Republic of Yugoslavia broke up. And then there was the breakup of Serbia and Montenegro, and Kosovo.”
第一季的第二集中,有一個(gè)嘲笑中國(guó)國(guó)家男子足球隊(duì)的小品,中國(guó)男足未能通過(guò)參加俄羅斯世界杯的資格賽。“當(dāng)年前蘇聯(lián)解體,國(guó)足的排名一下掉了十幾位,”小品中的一個(gè)角色這樣評(píng)論男足。“前南斯拉夫分裂,國(guó)足的排名,又掉了四五位。再加上科索沃獨(dú)立,塞黑分家,南北蘇丹內(nèi)戰(zhàn)。”
Another skit portrayed a matriarchal society where polyandry is common and men are tyrannized by women. “My male compatriots, have you felt you have been bullied and suppressed by females?” a male comedian asks. “Have you noticed that the women in your family are always condescending?” (Answer: “Yes!”)
另一個(gè)小品是對(duì)母系社會(huì)的描述,在那里,一妻多夫很常見(jiàn),男人被女人欺負(fù)。“我的男性同胞們,你們覺(jué)得自己受女性的欺負(fù)和壓制嗎?”一名男性喜劇演員問(wèn)道。“你注意到你家的女人總對(duì)你居高臨下嗎?”(回答:“是呀!”)
On Douban, a Chinese social network that focuses on culture, users have given the American version of “Saturday Night Live” a rating of 9.2 out of 10. But the Chinese version’s rating is just 4.9 out of 10, and many viewers have ridiculed it as either not entertaining or else inappropriate for a Chinese context.
在關(guān)注文化的中國(guó)社交網(wǎng)站豆瓣上,用戶(hù)對(duì)美國(guó)版《周六夜現(xiàn)場(chǎng)》的評(píng)分是9.2(滿(mǎn)分10分)。但中國(guó)版的評(píng)分僅為4.9,許多觀眾嘲笑它既沒(méi)有娛樂(lè)性,也不符合中國(guó)的情況。
“My thirst for knowledge urged me to try ‘S.N.L.’ and my survival instinct nudged me to fast-forward through,” one user wrote on Douban, referring to the Chinese version. “There are way too many things to grumble about.”
“我對(duì)知識(shí)的渴求促使我去試看SNL。我的生存本能促使我快播到底,”一位用戶(hù)在豆瓣上這樣評(píng)價(jià)中國(guó)版。“有太多可抱怨的東西。”
“‘S.N.L.’ is supposed to be a show poking fun at current affairs and politicians, and this is impossible in China,” another Douban user wrote. “Therefore, the show already has a congenital defect, not to mention inferior jokes.”
“SNL本來(lái)是一個(gè)取笑時(shí)事和政客的節(jié)目,但這在中國(guó)是不可能的,”另一名豆瓣網(wǎng)用戶(hù)寫(xiě)道。“因此,節(jié)目已經(jīng)先天不足,就別提其中的低級(jí)笑話(huà)了。”
But other social media users lamented what looked like another casualty of the Chinese government’s censorship of online life.
但其他社交媒體用戶(hù)也表達(dá)了對(duì)看來(lái)是中國(guó)政府審查網(wǎng)上生活的又一受害者的遺憾。
“Sigh, I feel sad,” a user wrote on Sina Weibo, a Twitter-like platform. “I’m not allowed to watch the movies or the reality shows that I like.”
“唉,我很難過(guò),”一位用戶(hù)在新浪微博上寫(xiě)道。“我看不成我喜歡的電影或真人秀。”
In a notice last week, China’s top media regulator issued guidelines that it said were meant to ensure that TV shows for young people promote “core values of socialism.” The regulator said its goal was to help young people avoid “vulgar and harmful” programs and “enjoy the summer vacation in a clean and regulated cyberspace.”
在上周的一份通知中,中國(guó)最高媒體監(jiān)管機(jī)構(gòu)宣布了其指導(dǎo)方針,稱(chēng)其目的為確保面向年輕人的電視節(jié)目宣傳“社會(huì)主義核心價(jià)值觀”。該機(jī)構(gòu)說(shuō),通知的目的是幫助年輕人避免“低俗有害”的節(jié)目,“在天朗氣清的網(wǎng)絡(luò)空間歡度暑假”。
It was unclear if the disappearance of “S.N.L. China” from Youku was linked to that announcement, much less whether the show fit the regulator’s definition of “vulgar and harmful.” Calls to the regulator — the State Administration of Press, Publication, Radio, Film and Television — were not answered on Tuesday.
尚不清楚SNL中國(guó)版從優(yōu)酷上消失與這份通知是否有關(guān)系,更不知道該節(jié)目是不是監(jiān)管機(jī)構(gòu)認(rèn)為的“低俗有害”的東西。周二,記者給國(guó)家廣播電視總局打的電話(huà)無(wú)人接聽(tīng)。
Last month, a person close to the show’s production team told the Chinese news outlet Caixin Global that his two favorite jokes in the first episode had been cut from the edited broadcast. He said the jokes had touched on drugs, childbirth and blind dating — and one of the most politically sensitive subjects in China, Taiwan, the self-governing island that China considers part of its territory. His account could not be independently verified.
上個(gè)月,一位熟悉節(jié)目制作團(tuán)隊(duì)的人士對(duì)中國(guó)的英文新聞媒體財(cái)新全球(Caixin Global)說(shuō),第一集中他最喜歡的兩個(gè)笑話(huà)被剪掉了。他說(shuō),這些笑話(huà)涉及毒品、生小孩和男女初次約會(huì)等內(nèi)容,有的還涉及了中國(guó)最具政治敏感性的話(huà)題之一:臺(tái)灣。臺(tái)灣是一個(gè)自治的島嶼,大陸當(dāng)局認(rèn)為它是中國(guó)領(lǐng)土的一部分。此人說(shuō)法無(wú)法獨(dú)立核實(shí)。
Chinese streaming services like Youku have a financial incentive to expand their online offerings.
對(duì)像優(yōu)酷這樣的中國(guó)流媒體服務(wù)而言,擴(kuò)大其在線服務(wù)內(nèi)容是有利可圖的。
In a 2016 report on China’s media and entertainment industries, the London-based consultancy PwC said Chinese advertisers spent $920 million on video ads in 2015, and that the figure was expected to more than double within five years. It said streaming services like Youku were competing for advertising revenue partly by buying rights to show American movies and other online entertainment.
總部位于倫敦的咨詢(xún)公司普華永道(PwC)在2016年發(fā)布的一份關(guān)于中國(guó)媒體和娛樂(lè)業(yè)的報(bào)告中說(shuō),中國(guó)廣告商2015年在視頻廣告上的支出為9.2億美元,預(yù)計(jì)這一數(shù)字在五年內(nèi)會(huì)增長(zhǎng)一倍以上。報(bào)告說(shuō),優(yōu)酷等流媒體服務(wù)通過(guò)購(gòu)買(mǎi)美國(guó)電影和其他在線娛樂(lè)節(jié)目的播放權(quán)來(lái)爭(zhēng)奪廣告收入。
“Looking ahead, success might well be dictated by which online streaming service can negotiate the best deals with the American studios,” the report said.
“展望未來(lái),成功與否很有可能取決于哪家在線流服務(wù)能與美國(guó)制片公司達(dá)成最佳的協(xié)議,”報(bào)告說(shuō)。
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