世界名牌博覽：幫寶適

幫寶適 ，美國(guó)寶潔公司的著名嬰兒紙尿褲產(chǎn)品，行銷(xiāo)全球一百多個(gè)國(guó)家。一直致力為寶寶設(shè)計(jì)吸水性能良好且舒適的紙尿褲。1997年自幫寶適在中國(guó)面世以來(lái)，在目標(biāo)消費(fèi)者中的知名度已達(dá)到99%。

Pampers is a brand of baby products that started out as a manufacturer of disposable diapers (nappies). They are now part of the Procter & Gamble group of companies. Pampers were created in 1961. The company has diversified its product range so parents of babies of all sizes, sexes and medical conditions have a choice. Pampers are the most popular brand on the market and the word ‘Pampers’ has almost become a generic noun for all diapers. Several controversies have hit the brand. In 2010, Pampers introduced a product with something they called ‘Dry-Max technology’. They received thousands of complaints from parents who reported the diapers gave their babies rashes and chemical burns. An investigation was undertaken by the Consumer Products Safety Commission.