美國的“新聞聯(lián)播”長啥樣兒？

近日，一直被中國青年一代視為過于枯燥呆板的《新聞聯(lián)播》傳出了改版消息。若此事屬實，央視高層或許可以從西方新聞節(jié)目中吸取些靈感。 RUMORS are circulating that CCTV execs might revamp the nightly newscast, Xinwen Lianbo, which has been described by young Chinese as dry, formulaic and lacking in personality. If that is indeed the case, they might turn news programs in the West for ideas.

在美國，最大的新聞機構(gòu)一共有三家：美國全國廣播公司(NBC)、美國廣播公司(ABC)和哥倫比亞廣播公司(CBS)。它們都力求做到主持人的個性化和播報形式的多樣化。 The three major news networks in the United States – NBC, ABC, and CBS – strive for unique personalities in their anchors, and a relatively fluid broadcast format.

因此美國的新聞節(jié)目通常糅合了多種報道形式，較常見的為演播室報道加嘉賓訪談，而一旦發(fā)生突發(fā)事件，主持人還會走出演播室，在事發(fā)現(xiàn)場進行實地報道。 American news shows incorporate a mix of behind-the-desk reporting, guest interviews, and occasional off-site episodes, where anchors leave the studio to report directly from the site of breaking news.

觀眾們會根據(jù)自己對主持人的偏好而鎖定某個新聞頻道。像NBC的主播布賴恩-威廉姆斯、ABC的主播查理-吉布森及CBS的主播凱蒂-庫里克都是全美知名的公眾人物，他們一步步從地方臺做起，最終成為媒體圈的大腕。 Viewers tend to remain loyal to one network or another based on their perceptions of each anchor person. Anchors Brian Williams (NBC), Charlie Gibson (ABC), and Katie Couric (CBS) are all well-known public figures who have worked their way up the media ladder from local stations to become network celebrities.

現(xiàn)在除了播報新聞，他們偶爾也會主持辯論或做客午夜喜劇節(jié)目，甚至會在綜藝節(jié)目如《周六夜現(xiàn)場》上表演滑稽短劇，拿自己來開涮。 They can also be seen off-set: hosting debates, showing up as guests on late-night comedy shows, and even making fun of themselves in skits like those on the comic variety show Saturday Night Live.

作為主播，他們需要具備嚴謹?shù)穆殬I(yè)口碑，而他們所扮演的角色往往決定了新聞的呈現(xiàn)方式。播報新聞之余，他們還會走出演播室，對政要及文化名流進行深度訪談。 As anchors, they need serious journalistic credentials and they often play a role in determining how the news is presented. In addition to reporting from behind a desk, they go out into the field to conduct hard-hitting interviews with important political and cultural figures.

在2006年，CBS推出了第一位黃金檔新聞女主播——凱蒂-庫里克。她負責主持每晚6：30播出的《晚間新聞》。 In 2006, Katie Couric of CBS became the first woman to anchor a major prime time news program when she joined CBS's Evening News, which goes on the air nightly at 6:30 pm.

起初，她舉步維艱。由于過去只協(xié)助主持過綜藝娛樂節(jié)目《今日秀》，很多評論家認為她不夠莊重嚴肅，不能勝任黃金檔新聞主播一職。 She got off to a rocky start. Some critics judged her by her past career as a co-host on the more casual, entertainment-based Today Show. They argued that she was not serious enough for the job of primetime news anchor.

然而，2008年，憑借一系列遠赴阿拉斯加對當時副總統(tǒng)候選人莎拉-佩林的采訪，凱蒂在業(yè)界名聲鵲起。該采訪在黃金時間段播出后，她的忠實觀眾數(shù)量立馬飆升。 Yet her professional reputation – and her viewing audience – soared when she traveled to Alaska in 2008 to conduct a series of primetime interviews with then-vice-presidential candidate Sarah Palin.

鏡頭中的凱蒂-庫里克和佩林邊走邊談，遠處是白雪覆蓋的皚皚重山和參天石油鉆塔。每當佩林想要繞過某些敏感問題時，凱蒂都表現(xiàn)得毫不退讓。 Couric took on-camera walks with Palin against a backdrop of snow-capped mountains and giant oil rigs. As the two women walked, Couric asked challenging questions and refused to back down when Palin appeared to struggle with answers.

該訪談致使佩林在觀眾心目中形象大跌。因此，對于佩林和競選搭檔麥凱恩在11月最終大選中的落敗，很多人認為與凱蒂不無關(guān)聯(lián)。 The interviews produced a less favorable impression of Palin among audience members. This lead many to believe that Couric's work contributed to Palin and her running mate John McCain's eventual defeat in the November elections.

更有甚者，年輕一些的觀眾已開始被夜間新聞中的“個性派”所吸引。如今，有很多人干脆就跳過黃金檔，等到晚上11點再打開電視，來收看《喬恩-斯圖爾特每日秀》的獨家社會新聞諷刺評論。 A younger generation of viewers is going even further to find appealing personalities on the nightly news. Today, many prefer to skip the primetime news altogether. Instead, they wait until 11 pm to switch on their TVs, when they can catch The Daily Show with Jon Stewart. Comedian-anchor Stewart delivers a unique brand of news, social commentary and satire.

《每日秀》以離奇、輕松的風格報道突發(fā)事件，在眾多新聞欄目中獨樹一幟。它將聲畫效果與機智的雙關(guān)語融合起來，還經(jīng)常討論一些主流媒體避談的敏感話題。 The Daily Show has distinguished itself from other news programs by covering breaking stories in an offbeat, lighthearted style. It mixes sound effects, graphics, and witty wordplay. The show also addresses sensitive topics not generally covered by the mainstream media.

據(jù)一項2007年的調(diào)查顯示，喬恩-斯圖爾特名列美國最受歡迎主持人前四位。越來越多的大學生和年輕人將《喬恩-斯圖爾特每日秀》列為自己主要的新聞來源。 In a 2007 poll, Stewart ranked as one of the top four most admired anchors in the US. A rising number of college students and other young people have cited Stewart's Daily Show as their main source of news.

對于一個自稱報道“假新聞”的“假主播”而言，這絕對是個不小的成就。而喬恩-斯圖爾特之所以能贏得源源不斷的忠實粉絲，都是源于“個性”二字。 For a man who has referred to himself as "fake anchor" delivering "fake news", this is no small accomplishment. To his loyal and growing audience, it's all about personality.