原文:
Television - the most pervasive and persuasive of modern technologies, marked by rapid change and growth —— is moving into a new era, an era of extraordinary
sophistication and versatility, which promises to reshape our lives and our world. It is an electronic revolution of sorts, made possible by the marriage of television and computer
technologies. The word "television", derived from its Greek (tele: distant) and Latin (visio: sight) roots, can literally be interpreted as sight from a distance. Very simply
put, it works in this way: through a sophisticated system of electronics, television provides the capability of converting an image(focused on a special photoconductive plate
within a camera) into electronic impulses, which can be sent through a wire or cable. These impulses, when fed into a receiver (television set), can then be electronically
reconstituted into that same image. Television is more than just an electronic system, however. It is a means of expression, as well as a vehicle for communication, and as such
becomes a powerful tool for reaching other human beings. The field of television can be divided into two categories determined by its means of transmission. First, there is
broadcast television, which reaches the masses through broad-based airwave transmission of television signals. Second, there is nonbroadcast television, which provides for
the needs of individuals or specific interest groups through controlled transmission techniques. Traditionally, television has been a medium of the masses. We are most familiar
with broadcast television because it has been with us for about thirty-seven years in a form similar to what exists today. During those years, it has been controlled, for the most
part, by the broadcast networks, ABC, NBC, and CBS, who have been the major purveyors of news, information, and entertainment. These giants of broadcasting have
actually shaped not only television but our perception of it as well. We have come to look upon the picture tube as a source of entertainment, placing our role in this dynamic
medium as the passive viewer.
全文翻譯:
電視電視——以快速變化與發(fā)展為標志的最普遍、最具有影響力的一項現(xiàn)代技術,正在步 入一個極端復雜化與多樣化的新時代。