市場(chǎng)競(jìng)爭(zhēng)變得越來越激烈，討論公司的優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)和威脅

今天的這段對(duì)話，在討論公司處境，

市場(chǎng)競(jìng)爭(zhēng)變得越來越激烈，討論公司的優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)和威脅

來聽今天的講解:

A:The market is really becoming more and more competitive.

市場(chǎng)競(jìng)爭(zhēng)變得越來越激烈了。

B:Exactly. So we must know how things stand with us and do something to keep our lead.

的確如此。因此我們必須認(rèn)清我們的處境，想方設(shè)法保持我們的主導(dǎo)地位。

A:We'd better look at the strengths, weakness, opportunities and threats we have. First, it's obvious that our main competitve advantage is our range of products.

我們最好認(rèn)清我們的優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)和威脅。

B:I think our strength also lies in another thing, that is our people.

我覺得我們另一方面的優(yōu)勢(shì)就是我們的員工。

A:You mean...

你的意思是……

B:I mean the after-sale service.

我是說售后服務(wù)。

A:Right you are. Our after-service team is faster, more qualified and more efficient.

太對(duì)了。我們的售后服務(wù)隊(duì)伍發(fā)展得更快，更稱職，效率也更高。

B:How do you analyse our weaknesses?

那你怎么分析我們的劣勢(shì)呢？

A:I think our problem is that we have a strong product but we haven't achieved the sort of market penetration we should have.

我認(rèn)為我們的問題是，我們有好的產(chǎn)品，但這并沒有給我們帶來我們應(yīng)有的市場(chǎng)份額。

B:That's because our marketing is not so effective as our competitors'. We've relied too heavily on product quality, not enough on promotion.

那是因?yàn)槲覀兊拇黉N手段不如我們的競(jìng)爭(zhēng)對(duì)手。我們過于依賴產(chǎn)品質(zhì)量，卻缺乏促銷手段。

A:I agree. So from now on, we have to put considerably more effort into our advertising and direct mail campaigns.

我同意。所以從現(xiàn)在起，我們必須在廣告上和郵購直銷中下更大功夫。

B:We should take effective measures to dominate the market. We must be aware of the threat we face.

我們應(yīng)該努力占有市場(chǎng)，我們必須認(rèn)識(shí)到我們面臨的威脅。

A:So we've still got a tough job to do.

因此，我們的工作仍很艱巨。