想賣掉你的房子?像個買家一樣思考,遵循這些居家布置的規(guī)則
For Joe Hayden, a real estate agent in Louisville, Kentucky, staging is on his must-do list for sellers.
對于肯塔基州路易斯維爾(Louisville)的房地產(chǎn)經(jīng)紀人喬·海登(Joe Hayden)來說,布置家居是賣家必須做的事情之一。
“Staging is so important,” says Hayden, who’s been in the business for over 12 years. “We want buyers to be able to create an emotional relationship to the house and think it’s their home.”
“布置家居是如此重要,”從事該行業(yè)12年多的海登說。“我們希望買家能夠與這棟房子建立一種情感關(guān)系,把它當成自己的家。
That’s even more relevant at a time when most people begin house-hunting on their smartphones.
”在大多數(shù)人開始用智能手機找房子的時候,這一點就更加重要了。
A seller's listing photograph has to be "amazing" because that’s the first engagement people have with their property, Hayden says. “But all the great photos won’t mean a lot unless the subject is presented in the best light.”
海登說,賣家的掛牌照片必須“令人驚嘆”,因為這是人們第一次與自己的房產(chǎn)見面。“但所有優(yōu)秀的照片都沒有多大意義,除非照片的主題以最好的方式呈現(xiàn)。””
ccording to the National Association of Realtors’ 2019 home staging study, 83% of buyers’ agents said staging made it easier for prospective owners to see the properties as their future homes. About half of sellers’ agents reported staging a home helped increase the dollar value offered by buyers anywhere between 1% to 20%.
根據(jù)美國全國房地產(chǎn)經(jīng)紀人協(xié)會(National Association of Realtors) 2019年的房屋分期研究,83%的買家經(jīng)紀人表示,布置家居讓潛在業(yè)主更容易把這些房產(chǎn)視為他們未來的家。約有一半的賣家經(jīng)紀人表示,布置家居幫助買家提高了1%至20%的美元價值。
“Every single home must get staged,” Hayden says.
海登說:“每個家庭都必須有好好布置。
Here are tips for presenting your home in the best light:
以下是一些讓你的家變得更美好的小貼士:
De-clutter and clean
整理和清潔
De-cluttering and cleaning top the list of home-improvement tasks realtors recommend to their clients, according to the NAR study.
NAR的研究顯示,整理房間和打掃房間是房地產(chǎn)經(jīng)紀人向客戶推薦的最重要的家居裝修任務(wù)。
Without spending a ton of money, get your house clean, "from ceiling to floor, and wash the windows from both inside and outside,” says Caroline Harmon, trends and style analyst for retailer Lowe’s. “It will give your whole house a fresh pop. The more you can de-clutter or simplify, the easier it will be to sell your house.”
不需要花一大筆錢,把你的房子打掃干凈,“從天花板到地板,從內(nèi)到外清洗窗戶,”零售商勞氏(Lowe 's)的時尚和風格分析師卡羅琳·哈蒙(Caroline Harmon)說。“這會讓你的整個房子煥然一新。你越能整理或簡化,就越容易賣掉你的房子。”
Depersonalize
去個人化
The No. 1 advice Hayden gives to sellers: “Get out of the seller mindset and pretend you are a buyer and objectively criticize your own home as a buyer. Think of those things that will block someone from having a relationship with the house," he says. "A trophy case stacked to the ceiling doesn’t mean anything to the buyer.”
海登給賣家的第一條建議是:“擺脫賣家的心態(tài),假裝自己是買家,客觀地批評自己的房子是買家。想想那些會阻礙人們與房子建立關(guān)系的事情,”他說。“對買家來說,一個堆到天花板的獎杯陳列柜沒有任何意義。”
Light and color
光線和色彩
The play of light and color is also critical. “You want the house to look as bright as possible,” Hutchison says. “Psychologically, it really appeals to buyers. If you have dark curtains, take them out. …You don’t want any light bulb that’s amber in color. You want one that’s a bright daylight bulb.”
光和顏色的發(fā)揮也至關(guān)重要。和記黃埔表示:“你希望房子看起來盡可能明亮。”“從心理上講,它真的很吸引買家。如果你有深色的窗簾,把它們?nèi)拥?。你不會想要任何琥珀色的燈泡。你想要一個明亮的日光燈泡。”
Furniture
家具
It's critical to rearrange the furniture in a room so that people don’t see the back of a couch when they walk in, Hayden says. “You want to have ... a path to navigate the house without walking into a barrier.”
海登說,重新擺放房間里的家具很重要,這樣人們走進來時就不會看到沙發(fā)的背面。“你想要……一條可以在房子里穿行而不會碰到障礙物的路。”
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