春晚“收視率”創(chuàng)新低

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An opera performer, right, prepares before showing on stage during the 2015

China Central Television New Year's Gala, also known as

the Spring Festival Gala, in Beijing, Feb 18. [Photo/IC]

The telecast audience ratings of China Central Television's Spring Festival gala, or Lunar New Year's Eve gala, dropped to an 8-year low with 690 million viewers, while the number of the show's online streaming watchers hit a world record high, according to data released by the national television station.

據(jù)中央電視臺發(fā)布的數(shù)據(jù)顯示，今年央視春晚收視觀眾為6.9億，創(chuàng)8年以來最低記錄，不過，其網(wǎng)絡(luò)直播觀看數(shù)則創(chuàng)下全球最高記錄。

“收視率”在英文中多用ratings表示，“直播節(jié)目收視率”就是telecast ratings。央視春晚(China Central Television's Spring Festival gala)雖然近幾年收視連續(xù)下滑，但是作為普通民眾除夕夜的傳統(tǒng)節(jié)目，還是受到不少人的喜愛。今年春晚雖然收視率下降，但是人均收視時(shí)長(per capita viewing time)為155.5分鐘，比起去年的人均66分鐘大幅增長。

另外，央視今年首次向商業(yè)視頻網(wǎng)站出售直播版權(quán)(copyrights for live streaming)，截至19日，羊年春晚在該網(wǎng)站取得了最高同時(shí)在線人數(shù)超1400萬的驚人成績，創(chuàng)下了全球單平臺網(wǎng)絡(luò)直播紀(jì)錄。