財(cái)富精英勵(lì)志演講 第63期:信息技術(shù)的力量(12)

[00:00:57]Now all of us must realize this is not a spectator's sport, when I was just sitting here watching "amazon.com". 當(dāng)我坐在這兒瀏覽 amazon.com 時(shí)，我們大家或許都已意識(shí)到這決不是觀眾在看體育比賽。 [00:09:14]Every institution and every entity must grab with this issue at the highest level as management. 每一家機(jī)構(gòu)和實(shí)體都應(yīng)該象抓企業(yè)管理的一樣抓住這個(gè)問(wèn)題。 [00:19:22]is one of the largest department stores in Europe. But they are making their first foreway into online sales. S&Base, Cacherdeck 是歐洲最大的百貨公司之一。它們是第一次走向網(wǎng)絡(luò)銷售。 [00:31:41]That is not an easy decision for an enterprise with huge investments and retail space, 這不是一個(gè)輕松的決定，這家企業(yè)已經(jīng)有巨大的投資規(guī)模和零售空間， [00:38:07]not to mention their economic model, their coop culture, rooted and traditional retail sales. 更不要說(shuō)它的經(jīng)濟(jì)模式、企業(yè)文化和它傳統(tǒng)的零售業(yè)務(wù)了。 [00:46:54]Who made the decision for Cacherdeck to jump into online sales? I can assure you it was not their Web master. 是誰(shuí)作出在線銷售的決定的呢？我相信決不是它們的網(wǎng)絡(luò)主管。 [00:59:14]Increasingly, CEOs of companies, university presidents, government officials are stepping up to these issues. 逐漸地，公司的 CEO 們，大學(xué)校長(zhǎng)們，政府官員們都在走近這個(gè)問(wèn)題。 [01:11:34]They are testing pilot sites, they are setting strategy, and they are answering questions like "How will this network world affect my organization?" 他們測(cè)試試驗(yàn)網(wǎng)站，制定戰(zhàn)略，而且對(duì)諸如"這個(gè)網(wǎng)絡(luò)世界會(huì)對(duì)我們的組織產(chǎn)生何種影響？" [01:24:11]"How are we threatened?" but more importantly, "How can I leverage this new medium for competitive advantage?" "我們會(huì)受到何種威脅？"以及更重要的"我們?nèi)绾卫眠@種新的媒體獲得競(jìng)爭(zhēng)優(yōu)勢(shì)？" [01:33:40]The toughest, most jocular decisions that need to be made are which browser or which server their core management and policy issues. 等問(wèn)題做出回答。最為為難的、最滑稽的是要決定采用何種瀏覽器或服務(wù)器用于核心管理和政策問(wèn)題。

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