《名人傳記》之喬布斯如何改變世界9:華麗回歸 堅(jiān)持自我

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For the first time, computer characters are warm, cuddly, relatable.

有史以來(lái) 電腦人物頭一次顯得如此有血有肉 活潑可愛(ài) 栩栩如生

These were animated characters but they seemed like they belonged in our family or

雖然他們只是動(dòng)畫人物 但他們就好像是我們的家人

that we'd have them in our house.

或是家里的一部分

It's the big comeback Steve Jobs has been waiting for.

這正是史蒂夫·喬布斯期盼多年的華麗回歸

But it has taken Jobs and Pixar

然而喬布斯和皮克斯工作室

nearly ten years to get this far.

花了將近十年才走到這一步

And it almost didn't happen at all.

而且差一點(diǎn)就功虧一簣

After he got the boot in 1985,

1985年離開蘋果公司后

he sold all of his Apple shares but one.

他將其股份全部出售 僅保留一股

He had millions of dollars burning a hole in his pocket.

他當(dāng)時(shí)擁有幾百萬(wàn)美元 堪稱巨富

Anyone but Jobs might have retired.

換做別人定會(huì)選擇退休

He went through a real period of personal crisis.

他經(jīng)歷了生命中真正的低谷

And there's a period of time, it's hard to imagine today,

現(xiàn)在看來(lái)很難想象 但有那么一段時(shí)間

when he was more or less a laughing stock of Silicon Valley.

他差不多是硅谷眾人皆知的笑柄

I said, Steve,keep your vision intact

我對(duì)他說(shuō) 史蒂夫 堅(jiān)持你的夢(mèng)想

and you'll be fine.

會(huì)沒(méi)事的

You just keep going the way you are.

堅(jiān)持自我

At the time, Steve's obsession was to build the best possible new computer, NeXT.

在當(dāng)時(shí) 史蒂夫極力想要打造出新一代至尊電腦 即NeXT

What impact will the computer have on the computer industry?

NeXT將對(duì)計(jì)算機(jī)產(chǎn)業(yè)有什么影響

We think more in terms of what impact is this computer going to have on the people that use it.

我們則更側(cè)重于NeXT電腦對(duì)于計(jì)算機(jī)用戶會(huì)有什么樣的影響

Scouting for the most advanced graphics,

他在尋求最先進(jìn)的圖形技術(shù)的過(guò)程中

he ran across Pixar.

邂逅了皮克斯

When it comes to Pixar,

說(shuō)起皮克斯工作室

Steve Jobs was really an accidental visionary.

史蒂夫·喬布斯可謂是無(wú)心插柳

He bought the company,

他買下皮克斯的初衷

expecting it to be another computer company like Apple, like NeXT.

是想將其打造成像蘋果和NeXT一樣的電腦公司

And Steve Jobs was also really not that interested at the time in computer animation.

當(dāng)時(shí) 史蒂夫·喬布斯對(duì)電腦動(dòng)畫并不怎么感興趣

And as it turned out he saw what John Lasseter and the gang were doing and he liked it.

但后來(lái)他碰巧看到了約翰·拉賽特和他團(tuán)隊(duì)的研究 便喜歡上了

Pixar was a computer before it was a company,

皮克斯之前是一臺(tái)電腦的名字

developed under the direction of George Lucas to enhance special effects for movies like Star Wars

由喬治·盧卡斯負(fù)責(zé)研發(fā) 主要用于制作《星球大戰(zhàn)》等電影中震撼的視覺(jué)特效

But both Pixar's inventers and Steve Jobs believed the technology can do much more.

皮克斯的創(chuàng)始人和史蒂夫·喬布斯都堅(jiān)信這項(xiàng)技術(shù)的潛力遠(yuǎn)不止于此