外貿(mào)口語一點通第139期:海關檢查之市場份額

Market Share 市場份額
A: In this area NEST company is our main competitoris our main competitor. They entered the market in2002, fifteen years later than us. But they've beendeveloping rapidly and now are the biggest in termsof market share.
在這個地區(qū)，NEST公司是我們的主要競爭對手。他們2002年進入市場，比我們晚了15年。但他們發(fā)展迅速，是市場份額而言，他們是最大的一家。
B: We must admit they've been doing well in productdevelopment. But they have their weakness at the moment. They have the lowestprofitability.
我們必須承認他們的產(chǎn)品開發(fā)得很好。但是目前它們也有他們的不足之處。他們的利潤很低。
A: Yes, in terms of this we still have an advantage. But look at our second competitor, MTC.They entered the market almost at the same time as we did. They have a lower market sharethan us and their products are sold at slightly higher prices. But their annual return showsgreater profitability. They are in strong position to overtake us soon.
是的，就這方面而言我們?nèi)杂袃?yōu)勢。但是看看我們的第二個競爭對手MTC公司。他們幾乎和我們同時進入市場。他們沒有我們的市場份額大，他們的產(chǎn)品售價較高。但是他們年利潤較大。他們處于強勢地位，很快就會超過我們。
B: We must realize where we are. Our products are not highly priced but less attractive thanothers. We're also getting the problem with reliability.
我們必須認清我們的處境。我們的產(chǎn)品價格不高但吸引力也不大，而且我們的信任度也成問題。
A: I agree. Our market share is higher. This is important but profitability is equally important.We must become more competitive if we want to hold on to our market share and increaseprofitability.
我同意你的看法。我們的市場份額高這很重要，但是利潤也同要重要。如果我們想保持住市場份額，增加利潤，就必須更有競爭力。
B: We should get the management and the working staff to realize our situation and call oneveryone for effort.
我們應該讓管理層和基層員工都意識到我們的處境并號召大家共同努力。
“in terms of market share”意思是“就市場份額而言”，“in terms of”為固定短語意為“就什么而言，來說”。例如：In terms of working ability, you are no worse than the others, it is just you don't putyour heart in your work. 就工作能力而言，誰也不亞于誰，只是你不用心罷了。