華爾街的賺錢(qián)經(jīng) 第67期:硅谷神話(huà)—埃里克·施密特(3)

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In March of 2001, Schmidt surprised many when he became board chair of Google, Inc., the California-'based Internet search engine. "I just liked the company," Schmidt recalled. "It's as simple as that." Five months later, he was made Google's new CEO. Google was founded in 1998 by two Stanford University doctoral students, Larry Page and Sergey Brinn. It began as a search service for the techie insiders, but quickly caught on with more and more web users for its uncluttered look and impressively quick search results. And it was soon one of the top15 most-visited websites. "They're, the eBay of information," a Morgan Stanley analyst, told Fortune. "You go to eBay to find things that are hard to find. You go to Google to find information that is hard to find."

2001年3月，施密特就任總部設(shè)在加州的網(wǎng)絡(luò)搜索引擎谷歌集團(tuán)董事長(zhǎng)，這令很多人感到驚奇。施密特回憶道，“我只是很喜歡這個(gè)公司，就這么簡(jiǎn)單!”5個(gè)月后，他走馬上任谷歌的首席執(zhí)行官。谷歌成立于1998年，創(chuàng)始人是斯坦福的兩個(gè)博士生拉里·佩奇和謝爾蓋·布林。谷歌最初只是為內(nèi)部技術(shù)人員提供搜索服務(wù)，但它簡(jiǎn)潔的界面和快捷的搜索吸引了越來(lái)越多的使用者。不久，它就成為15個(gè)訪(fǎng)客最多的網(wǎng)站之一。一位摩根斯坦利分析人士在接受〈財(cái)富〉采訪(fǎng)時(shí)說(shuō)，“谷歌是信息交流的平臺(tái)，就像易趣網(wǎng)一樣。在易趣網(wǎng)上你能找到別處找不到的東西，同理，在谷歌上你可以找到別處找不到的信息。”

Succeeding Page as CEO, Schmidt was viewed as the leader who would make Google the next Yahoo or Amazon.com. Schmidt felt at home at the company, which boasts 50 employees with Ph.D.s among a start of 400. Google's iconoclasm was evident in all aspects of the company-from the absence of large banner, ads on its search page to the motorized scooters that employees rode inside headquarters.

施密特繼佩奇之后成為谷歌第二任首席執(zhí)行官，人們都認(rèn)為在他的帶領(lǐng)下，谷歌能夠發(fā)展壯大成為第二個(gè)雅虎或亞馬遜。施密特視公司如家，公司里400多名員工中有50名擁有博士學(xué)位。“打破傳統(tǒng)”是谷歌的不二信條。從谷歌主頁(yè)不設(shè)標(biāo)幅式廣告到總部?jī)?nèi)部職員們騎的便捷電動(dòng)滑行車(chē)，這一理念無(wú)處不在。

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